Blue Ocean Opportunity: Branded Collaborative Economy Software

A market opportunity for the innovative entrepreneur and visionary venture capitalist, a new market, waits to be charted. Opportunity for Enterprise Software in a New Category I see a market opportunity and I want to get the word out to entrepreneurs and innovative brands.  The … Continue readingBlue Ocean Opportunity: Branded Collaborative Economy Software

Altimeter Open Research: Organizing for Content Marketing

Every company is now a media company. Content Marketing is in high demand, as every company has now realized they are media companies.  In fact, our list of Content Marketing Software startups has resulted in calls from VCs, press, brands, and potential competitors.  We also … Continue readingAltimeter Open Research: Organizing for Content Marketing

Index: List of Content Marketing Software Vendors

Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, … Continue readingIndex: List of Content Marketing Software Vendors

Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in … Continue readingKeynote Slides: Converging Your Paid+Owned+Earned Media #MUS13

People on the Move in the Social Business Industry, April 7, 2013

There was an increased set of job moves this past month, primarily Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that … Continue readingPeople on the Move in the Social Business Industry, April 7, 2013