Archive for November, 2012


People on the Move in the Social Business Industry, Nov 25, 2012

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Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

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People on the Move in the Social Business Industry:

  • Paul Gilliham joins Adobe as Director of Community of Marketing Cloud and will build Marketing Cloud’s community and social support, advocacy and product co-creation strategies.
  • Mark Tamis joins Hearsay Social as VP of Customer Success, EMEA Based in Paris, France, Mark is working on Hearsy Social’s international market expansion into Europe doing a number of tasks such as assisting the Marketing efforts, supporting Sales, and helping clients be succesful with their customers. 
  • Ben Parr launches #Dominate Fund along with partners as a VC firm that invests in technology and media (hollywood)
  • Chris Dixon joins as a VC at Andreessen Horowitz.
  • Su Ning Strube joins HootSuite as Director of Internal Information Systems Responsible for development, implementation and oversight of HootSuite’s customer/business intelligence practice.
  • Farbod Deylamian joins Conversocial as Corporate Account Executive Farbod joins Conversocial from Extole as a Corporate Account Executive, and will be responsible for selling Conversocial’s SaaS offering to U.S. based accounts
  • Dennis Goedegebuure joins Airbnb as Head of Global SEO Global SEO strategy for Airbnb
  • Kat Armstrong joins ActMobile as Director of Social and Community Building and directing the social presence for ActMobile and managing the community as it evolves.

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The Four Elements of Career Management in Business

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Successful career professionals manage four strategic elements in their career, I invite your comments to add to the discussion.

Like managing your own money, business, or family, careers need a strategic approach.   Many business folk get over focused in their current job, unable to see the areas of defencieny in the other areas of their career, and some over-focus on education and are unable to convince employers they have the experience.  The savvy business person has balance across at least four elements.

While I’m not a career coach, these observations are just mine from interacting with a broad set of executives, leaders, and up and comers.  I’ve found that they manage four elements:  1) Education (which doesn’t just mean college degrees) 2) Capability (obtaining applicable current market skills), 3) Network (growing a community that opts in to help you) 4) Experience (proof that you’ve done it before, and can do it again).  Also, these elements are geared towards the market I serve: Business.  It may not be applicable to specific skilled positions, medicine, military careers, and areas I don’t have viewpoints on.

First, an assumption:  Anyone who’s strategically investing in the four elements has already demonstrated career tablestakes of: seeking a market of opportunity, desire and personal motivation, ability to effectively communicate in person and online, and understand social dynamics of working with others.  If one doesn’t have those baseline skills it’s hard to glean benefits from the following four elements:

The Four Elements of Career Management in Business

Element Description What No One Tells You
1) Education This includes both formal training (degree/certs/classes) as well as self-training (reading, ongoing classes, books, reading blogs). Successful careers often start here.  Getting education to understand the broad concepts and overview of your industry is crucial.  However, don’t over-invest here without having experience.  While education is crucial, it’s a form of potential energy, and what you do with your education is more important than the paper itself. While a bachelor seems baseline in business now-a-days, education is often listed at the bottom of most resumes.
2) Capability These are the raw skills to complete your career jobs. These can include data, developing strategies, project management, software management, programming, or a wide range of knowledge working. Although most agree having both strategic and tactical skills are needed, it’s key to know the difference. Strategy are tasks typically done above the shoulders and tactics are done below. Core strategy skills on research, analysis, planning, communicating, management and measuring will each consist of several tactical skills to complete, use both in tandem.
3) Network These are the people in your career that you can rely on that will help you when you ask, or will voluntarily help you without asking. Like all relationships, your business network requires constant attention and grooming. Don’t be that person who just comes around when you need something, (self-preservation opportunities are painfully obvious) but be there to help others, and maintain an ongoing relationship. If you have this skill and none-others, you will be seen as only a social butterfly and may not get hired outside of social events.
4) Experience Solid careers may have a series of job positions that align around a common career theme (marketing, management, software, verticals, etc) and having a solid track record is key. For those getting started in their career this is a conundrum, as most entry level positions are seeking the experienced. Focus on volunteering, interning, and attending local events to get networked. In the end, this row becomes crucial as it’s the majority of one’s resume.  Depending on your industry, getting a wide variety of experiences from buyer vs vendor vs agency vs consulting may grow your vantage point.

Approach your Career Strategically, Investing in Each Element
Before investing in bolstering each of these four elements, develop a strategy and actionable approach, start with these three:

  1. Savvy careers manage all four elements in balance.  The goal is to have balance and obtain effectiveness in all four of the elements, as being deficient in one will hinder one’s career.  Don’t over-invest in one area and neglect another, it will decrease your over all value to the market, and opportunity to monetize and grow.  I’ve met many a MBA grad who lacks experience, and becomes frustrated with obtaining an entry level job after spending thousands of dollars on a degree.  In the 2001 recession, I saw individuals remove their MBA from resume, as it over qualified them for positions.
  2. The strategic will leverage one element to grow another.  Use one element to grow another, increasing your market value.  For example, using workshops or accredited training gets you new knowledge, but also applicable skills.  The savvy will network with classmates and teacher to build their network, increasing overall value.   Or find networking opportunities where you can host events and glean knowledge from attendees, increasing your education.   Or a trick that I deploy, actively share your knowledge that you gain in social tools (like this blog) so your network grows without ever leaving your desk.
  3. Action: make a self-pact to invest X hours outside of your day job.  Make a promise to yourself, your current employer, your future employer, and your family:  Devote a certain amount of time to investing in these elements outside of your day job.  For example, I make it a point to read and maybe blog for up to two hours each morning before I check email.  I call this “paying yourself first“, as soon as you open email, you’re paying someone else.  Or, attend events on a monthly basis related to your career, and be involved as a volunteer.  Make a pact, and invest in your own career.

This is just my point of view, I’d like to kick off a discussion on what you see are critical career elements to manage.  What do you see as critical elements?  What could you add?

People on the Move in the Social Business Industry, Oct 8, 2012

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Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Laura Neville joins EverFi as EVP, Digital Strategy Laura will work with EverFi’s partners and schools to enhance their ability to use digital strategies in education.
  • Wendy Soucie joins Parker Hannifin as Global eBusiness Social Media Manager Building Global Cross Functional Strategy across Parker Hannifin.
  • Sonny Johns joins LiveWorld as Southwest Sales Director Sonny is based in Austin for LiveWorld, a user content management company providing technology and services to help Fortune 500 brands scale social media.
  • Tracy Frank also joins LiveWorld as Southeast Sales Director Tracy is based in Atlanta for LiveWorld, a user content management company providing technology and services to help Fortune 500 brands scale social media.
  • Kasey Farrar joins Percolate as Head of Communications Responsible for media and analyst relations, employee communications, events, thought leadership and market education.
  • Abby Gilmore joins EDI Specialists as Marketing Manager, Online Media Programs Work to improve EDI Specialists’ online brand and social media marketing efforts.
  • Jay Williams joins Crowdtap – the social marketing platform as Planner of Strategic Relationships Currently managing business development and partnership strategy.
  • Stephanie Wiriahardja joins HootSuite as Community Celebratoire Building and celebrating HootSuite’s international communities, both online and offline.
  • Ron Ploof joins Epson America as Manager, Social Media Heading up the company’s social media responsibilities
  • Kemp Edmonds joins HootSuite as Sales Engineer Kemp Edmonds becomes HootSuite’s lead Sales Engineer. Kemp has worked at HootSuite in a variety of roles moving from the consumer education space with HootSuite University to business education building out Enterprise Training and launching HootSuite’s Professional Services Department.
  • Mike Lee joins Infosys as Social Strategist Responsible for launching our Social Media Center of Excellence in the US and to scale programs with Infosys BrandEdge
  • Jeordan Legon joins Roche as Head of Internet and Social Media Lead strategy and implementation for all corporate digital initiatives.
  • Jort Possel joins Accenture as Global Social Media Director Responsibility over Accenture’s social media programs and services globally
  • Kim Peacock joins HootSuite as Director, International Marketing Working with VP of Marketing, Ben Watson, on international market expansion, field marketing and sales force enablement for HootSuite Enterprise and partner programs.
  • Kate Dickman joins CVS Caremark Corporation as Manager of Social Media Manager Driving the social media strategy for CVS Caremark Corporation and its subsequent business units.

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Please congratulate the new hires by leaving a comment below.