It was just a little over a decade ago, when Apple had just a small share of overall tech sales, it’s amazing the come back they’ve had over the past years.
Yesterday, Apple released their Q4, 2012 financial results (36.0 billion in revenues and quarterly net profit of $8.2 billion) and shared some of the stats of devices sold.
The sales rate is impressive for a company that’s made a quick rebound into media, devices, and technology over the last few years and wanted to put it into context.
To illustrate, I decided to run some numbers and compare the product rates compared to something we can relate to, here’s what I found:
Apple Sells 23k Devices Each Hour
During this past quarter, Apple sold:
- 26.9 million iPhones
- 14.0 million iPads
- 4.9 million Macs
- 5.3 million iPods
- = 51.1 million total devices sold in one quarter
- 23,657 devices sold per hour. (Divided 51m by 90 days, then 24 hours)
Earth Receives 15k New Humans Each Hour
During this past quarter, let’s compare the global birthrate
I found online a few sources of global human birthrate, but resulted settling on CIA estimates that reveal
- 362,880 births a day.
- 252 worldwide births per minute
- 15,120 births hour
Apple Devices Sold Outpaces Global Birthrate
Comparing Apple devices sold to the number of humans born, 23,657 devices sold per hour, while there are 15, 120 humans born per hour. That means that on average, if only newborn babies were to receive Apple devices, they would get 1.5 devices per quarter, or 6 devices a year.
To put the stats side by side:
- Apple sells 23,657 devices per hour
- Earth receives 15,120 new births hour
- 1.56 ratio of Apple products over global births
Looking at Apple profits (beyond revenue) they announced $8.2b in profits for the quarter, which is staggering, and it was reported Apple has $121b in cash, enough to buy a space station. To put this in perspective, Facebooks run rate of revenues (not even profits) could be $5b at best this year, via my rough math at just over 1b in revenues per last few quarters this year.
On a side note, it’s interesting to see Microsoft’s large push yesterday on Windows 8, including the large push towards Surface, and a flagship store in Times Square which WSJ reports has a small line.
To summarize, the mobile revolution is among us, with many phones, tablets, and whatever comes next (AR glasses, I foretell) as computing devices become as common as adorning jewelry.
Update: Apple sold 3 million iPads in 3 days, (mini and fourth gen) which is equal to 11 iPads sold a second.