Techcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet

Over the years, I have watched author, speaker, advisor and host Andrew Keen’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by thinking about the short term and long term ramifications to business, society, and personal lives, in fact, his next book Digital Vertigo is out, discussing the topic of how today’s online social revolution is dividing, diminishing, and disorienting us. Topics we covered in this short 15 min clip: What’s the next phase of the internet and social web? What are the up and downsides? The battle between Google vs Facebook, who’s got the upper hand, … Continue readingTechcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet

Altimeter Report: The Social Media ROI Cookbook

Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of social?” In this definitive report, Altimeter found that there are half a dozen methods being deployed, each with flaws and strengths. It’s key that the business knows which method to deploy, when, and then line up the right process, teams, software, and partners to help. Despite a thorough look into leading case samples and speaking with dozens of members of the ecosystem, we found there is no single solution that is fool proof. In this … Continue readingAltimeter Report: The Social Media ROI Cookbook

Altimeter Report: Paid + Owned + Earned = Converged Media

To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media.  Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer  how media are changing. we found: Summary:  Converged Media a Reality –Significant Ecosystem Changes Ahead Paid, owned, and earned is converging (like social ads) at a rapid pace, we found 11 criteria of success, a handful of case examples, yet companies are hampered internally and with fragmented agencies and technology to make this happen.  Converged Media utilizes two or more channels of paid, earned, and owned media. It is characterized by a consistent storyline, look, … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media

A Convergence of Advertising, Social, and Content

While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd to create, source, become the creative, and share. Remember the “Markets are conversations” motto from Cluetrain? Yet when it comes to social, Cluetrain believers have tried to keep this medium separate from traditional media models and keep it purely conversational. When we look closely, advertising is the primary revenue driver for Google, Facebook, and most social sites who provide free and compelling services in exchange for brands to share their offerings. All of this mixture … Continue readingA Convergence of Advertising, Social, and Content

Video: Why Google Wants to Move into Hardware (This Week in Google)

Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how to monetize it, primarily with ads. To summarize, their mission is to organize the world’s information, and sell it back to us, and there’s nothing wrong with that, as long as you understand this contract up front. I had the pleasure of joining This Week in Google show with Leo Laporte (Wikipedia), Gina Trapani (Wikipedia), and Jeff Jarvis (Wikipedia) for the second time, and we discussed Google’s new strategy, what it means, and how web … Continue readingVideo: Why Google Wants to Move into Hardware (This Week in Google)

Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program

Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this quora thread) as the most advanced. Why? In order to gain scale and trust, companies must give up significant control and management to allow these advocates a platform to speak. Furthermore, we found in our research that these advocacy programs often put the advocates front and center, often before the brand. Altimeter has been tracking these programs for research for over 2 years, and have conducted a handful of workshops for clients, but for the … Continue readingWebinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program