Techcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet

Over the years, I have watched author, speaker, advisor and host Andrew Keen’s position on the social web, he continues to challenge the status quo of the crowd, bringing balance. Andrew serves a very important role in the industry by curbing the exuberance of social by … Continue readingTechcrunch TV: A Fireside Chat with Andrew Keen on Future of Internet

Altimeter Report: The Social Media ROI Cookbook

Hot on the heels of last week’s Altimeter Open Research Report on Converged Media, today, analyst Susan Etlinger, Researcher Andrew Jones, (I served as editor) have published a report answering the absolute top asked question in the social space: “How do companies measure ROI of … Continue readingAltimeter Report: The Social Media ROI Cookbook

Altimeter Report: Paid + Owned + Earned = Converged Media

To join in an active discussion and presentation, co-author Rebecca Lieb and myself will be hosting a webinar convering the findings from the research, please register for the webinar on Converged Media.  Altimeter directly interviewed 34 agencies, brands, technology vendors and industry experts to answer … Continue readingAltimeter Report: Paid + Owned + Earned = Converged Media

A Convergence of Advertising, Social, and Content

While not new, most professional blogs follow the media and advertising model that has existed for decades on TV, internet, and media: Create compelling content, and subsidize with advertisements. We see this as only the start, as ads will now start to integrate the crowd … Continue readingA Convergence of Advertising, Social, and Content

Video: Why Google Wants to Move into Hardware (This Week in Google)

Why is Google launching so many hardware devices like Nexus tablets, the Q (Home media) laptops, desktops, phones, and even augmented reality glasses? They want to be ‘connective tissue’ across all digital experiences, harness the data, make it useful to you, then figure out how … Continue readingVideo: Why Google Wants to Move into Hardware (This Week in Google)

Webinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program

Want to learn about Formalized Social Advocacy Programs? An embedded recording is below. What are some of the most advanced social media programs by companies? We see formalized Advocacy Programs like Fiskers Fiskateers, Intel Insiders, Microsoft MVPs, Walmart Moms (and Dads), and beyond (see this … Continue readingWebinar: Scale and Trust: Making the Case for a Formalized Social Advocate Program