Archive for June, 2012


People on the Move in the Social Business Industry, June 25, 2012

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Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

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People on the Move in the Social Business Industry:

  • Jason Falls joins Social Media Explorer as President, SME Digital Leads SME’s strategic consulting agency
  • Leslie Ann Nichols joins Bradford Media Group as Executive Video Producer. Leslie  has been named Executive Video Producer by media creation and distribution company Bradford Media Group where she will lead Studio BMG’s production team in developing high quality, original media production including branded entertainment series, product videos, niche episodic programming, and more for multiple platforms including social media and television.
  • Richard Brewer-Hay joins StubHub (part of the eBay family, where Richard is from) as Sr. Manager, Social Global head of social for StubHub
  • Evan Hamilton is promoted at UserVoice as Head of Community Focusing on building connections and value between UserVoice’s internal employee community, customer community, and the larger community of customer engagement professionals. Will be focusing on strategy, subject matter expertise, and large-scale programs.
  • Carter Gibson joins UserVoice as Associate Community Manager Drinking and redirecting the firehose of content from our community, as well as assisting Head of Community Evan Hamilton with a number of community projects.
  • Gregory Weiss joins MasterCard as Vice President Business Leader, Social Media Marketing Leading social media marketing efforts in the USA
  • Laura Dinneen joins BLOOM Social Business as Head of Social Business Strategy Social business strategy solution design and delivery
  • Eric Weaver joins Spring Creek Group as Senior Vice President, Social Strategy & Planning Create engagement between brands and their markets
  • Julio Fernandez joins SocialShelfspace.com as Vice President, Search Marketing & Analytics Combining search engine optimization with influencer outreach and social technologies to deliver measurable effects.
  • Laurence Buchanan joins Ernst & Young Advisory as Director, EMEIA Customer Centre of Excellence Responsible for Digital Transformation & CRM
  • Cory Huff joins Janrain as Strategic Business Analyst Strategic consulting for clients on social marketing and technology practices.
  • David Lavine joins adtivity by appssavvy as Senior Vice President of Sales, West Coast Leading adtivity by appssavvy’s activity-based advertising sales efforts across California and the Pacific Northwest
  • Scott Sklar joins adtivity by appssavvy as Sr. Sales Director, East/Midwest Sklar is focused on driving sales efforts in New York, while building-upon established relationships with brands and agencies in Chicago and Texas
  • Channing Gardiner joins adtivity by appssavvy as Sales Director, Midwest Tasked with growing sales across the Midwest
  • Lori Marino joins Raytheon Missile Systems as Digital and Social Media Lead overseeing content strategy and serving as managing editor to leverage digital and social tools for promoting the business, both internally and externally.

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Social Media Jobs Facebook Group
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.

LeWeb Keynote 2012 Covering Altimeter Research Themes

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Below is a 15 minute video which encapsulates Altimeter’s themes on the Dynamic Customer Journey and the Sentient World.

I’m really proud to have taken an active role in the first ever LeWeb outside of Paris. This one, which was featured in downtown London across the street from Westminster Abbey was sold out. If you’ve not heard of LeWeb, this is a global Internet conference hosted by Loic and Geraldine Le Meur, a power couple that stem from Paris but are also living in Silicon Valley, this is one of my favorite conferences to connect with brands, technology innovators, investors and friends.

Altimeter was able to play a minor role in suggesting the theme for the event “Faster Than Real Time” which stems off previous LeWebs that focused on the “Real time web”. In this radical state, companies are able to anticipate the needs of their customers by using data, technology, and devices and deliver meaningful experiences before customers even know they need it. I explore two of three of Altimeter’s research themes, the Dynamic Customer Journey, and the Sentient World in my speech, but due to time, did not focus on Adaptive Organization.

In future posts, I’ll share some of the videos from the social business track, in which I co-hosted with Cedric Giorgi, and also, sign up and register for LeWeb Paris, this December, 2012.  Thanks to the Altimeter analysts, researchers and partners who helped to shape these research themes, this is a culmination of many people’s work beyond myself.


The slides are located on slideshare, and see this punchy art from Gaping Void that summarizes the theme.

I look forward to your feedback on the themes, we’re actively linking (over 15 to date) to those who thoughtful add their thoughts about the themes, starting with Dynamic Customer Journey, if you blog your thoughts, we’ll link back.

Update: Drew B blogged about the keynote, as well as Timo Elliott of SAP  and on the SAP blog.

Altimeter Report: Power to the People, Your Mobile Workforce

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The term “mobile” is an amorphous term that can be applied to nearly every digital and technology strategy. So where should companies start? This report outlines a pragmatic approach based on: 1) Conducting a mobility audit 2) Examining Roles 3) Then choosing technology and partners choices.

It’s important you understand that one size doesn’t fit all needs; know that a different strategy is needed for each persona needs –don’t choose technology partners first, then force it into the org. While this seems common sense for most, many are not approaching with this needs based approach first.

Altimeter’s latest research report on how corporations should systematically develop a mobile strategy for their workforce is now published by Analyst Chris Silva. As the editor of this report, it was exciting to see from Chris and Jessica Groopman (researcher) how there were clear use cases surfacing, but also learning how corporations struggle on where to start.

Role-Based Mobile Use Cases
Above: Understand the roles of each worker persona require different mobile strategies

Technology Provider Showcase
Above: Once you’ve gone through steps 1 and 2 to first do internal research, you can choose from some of these potential technology providers.

Related Resources

People on the Move in the Social Business Industry, June 6, 2012

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Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Keri Connors joins Raytheon Integrated Defense Systems as Digital and Social Media Lead, overseeing content strategy and serve as managing editor, leveraging digital and social tools to promote business capabilities, programs and products both externally and internally.
  • Pacha Hornaday is promoted at FreshBuzz as Creative Director Manage teams to deliver social design and development solutions
  • Lisa Grimm joins Imagination as Senior Social Media Strategist Embedded at General Mills leading social presence, social strategy development and brand/product integration for Betty Crocker, Pillsbury, Eat Better America and Tablespoon.
  • Chris Hawley joins Raytheon as Managing Editor of Digital Content In charge of website and social media content.
  • Matthew Gratt joins BuzzStream as Marketer focused on demand generation, awareness and branding and marketing communications.
  • David Herman joins the Jun Group as Midwest regional vice president where he’ll be leading Jun Group’s social video efforts in the Midwest
  • Greg Messina joins the Jun Group as Director of Sales, West Coast Leading Jun Group’s social video efforts on the West Coast

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Social Media Jobs Facebook Group
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.