Many years ago, I was a web marketing manager at corporations, and worked with a variety of UX firms, Designers, Developers, IT, Content Producers are more. I remember getting shipped shrink wrapped boxes with software, updates, and having to send files via email or into local folders on the NT network, it was painful, slow, and sometimes inaccurate. I wish we had those tools like Creative Cloud which offer an App Store to quickly download and manage all creative software from one location via subscription, as well as collaboration technologies to pass files among web managers, stakeholders, creatives, agencies, and beyond.
This is a strong move to help web teams become more efficient in working beyond version issues in email attachments, but further show the promise of how collaboration can be applied to the web management process. Although I can’t speak for Adobe’s future roadmap, but as this trend continues, there’s an opportunity for communities to be applied to Creative Cloud that will allow two new use cases: 1) Leverage an ecosystem of web experts available on demand, similar to CrowdSpring, 99Designs, oDesk and others empower transactional services, 2) Tap into final end users and users of websites to rate, collaborate, and even create copy, design, and creative, perhaps using web-based-versions of photoshop elements and beyond.
Perhaps a future version of Creative Cloud will be called “Creative Collaboration” (or even Creative as a Service) as web teams continue to connect closer and closer to their ecosystem, imagine refining all that we do by tapping into our most engaged customers. Let’s watch closely as social technologies are applied to how web teams work, grow, and reach to customers like never before. I work closely with innovators in marketing and web strategy, as a result, we believe in transparency so you’ll trust us more, please note that Adobe is a client, as well as I’ve been using their products nearly my entire career.
Love to hear from you: How can social be applied to today’s modern web team? What new business models will unfold?