Comments on: Social Business: We’re Just Getting Started

By: The counter-intuitive nature of a strong social media strategyShare to you | Share to you

Tue, 12 Mar 2013 23:20:55 +0000

[...] and other key business divisions (including the C-suites) so that they can build out a fundamental social business strategy. Then and only then can you fully leverage the data and insights that digital social networks can [...]

By: The counter-intuitive nature of a strong social media strategy - SEO DEMON | SEO DEMON

Tue, 20 Nov 2012 04:19:36 +0000

By: Good Social Media Marketing & Business Strategy is Counter-Intuitive | Hugo Guzman

Fri, 19 Oct 2012 13:03:51 +0000

By: Social Business: We’re Just Getting Started | Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | Social Media and the economy | Scoop.it

Fri, 14 Sep 2012 14:25:45 +0000

[...] [...]

By: Krishna Neelamraju

Krishna Neelamraju — Mon, 12 Mar 2012 11:51:00 +0000

‘
Managing a Facebook page to promote the latest campaign isn’t really social business’. How true! What brands really mean by being Social today is having a ‘presence’ in the Social Networks that are ‘It’ as of today. As long as they do not invest in connecting with their networks and genuinely participating in conversations, they are fooling themselves.

By: Pharaoh Alberts

Pharaoh Alberts — Thu, 08 Mar 2012 10:48:00 +0000

one ring to rule them all…

By: Bruno Pierre Gebarski

Bruno Pierre Gebarski — Thu, 23 Feb 2012 02:04:00 +0000

Those charts could most likely be for Northern America! Things could be worse on this side of the pond as we do not have the US level of customer service! ! I still receive stacks of outbound marketing emails, which land directly into the “bin”! The main issue about SM is not the technology but the mindset of the leaders and their prevailing silo mentality! The real need as Jay Baer calls it is a “a one mind one heart” mentality and a ratified company intrinsic core culture, which is the foundation of a possible and successful social media message! Difficult to give up control and silos for some leaders and begin to trust and delegate! How can employees trust company leadership or management “cadre” or frame as we name it in France if they themselves do not show trust and concern towards their employees first? What sort of company culture is going to get out there? I gave a call to Zappos a couple of weeks ago and the lady on the telephone said: “we are blessed to be working for Zappos” Is not this the start of a good and solid SM message?

By: Albert_Maruggi

Albert_Maruggi — Wed, 22 Feb 2012 12:50:00 +0000

let’s not just put on onus on business to have a “social culture” – our culture needs to change to truly benefit from social media/networks. However human nature being what it is, perhaps we won’t get there. Perhaps all social will turnout to be is advanced ways to manipulate populations to do what power centers want them to do.

We are living in a social information economy and an individual financial economy. Inside corporate cultures are hornets nests of personal or tribal survival and so there is a long long way to go before we’ll see truly social business, if at all.

By: Albert_Maruggi

Albert_Maruggi — Wed, 22 Feb 2012 12:50:00 +0000

By: The CMO Site - Mitch Wagner - Companies Are 'Just Getting Started' With Social Business

Tue, 21 Feb 2012 19:15:56 +0000

[...] campaign isn't really social business, it's just social added to existing interactive marketing," writes Jeremiah Owyang, an analyst at Altimeter [...]