Altimeter Webinar Recording: State of Social Media Management Industry

This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional insights on how we perceive how this market will change in the coming years:

  • We’ll see a vendor shakeout, although expect pure play vendors of each of the five uses cases to remain
  • Consolidation will occur from market forces of email marketing, web analytics, CMS, marketing automation, brand monitoring, support software and beyond
  • These tools, in the long run, will marry into existing communication tools to become a new form of a unified digital marketing platform

Altimeter Webinar: A Strategy for Managing Social Media Proliferation, with Jeremiah Owyang from Altimeter Group on Vimeo.

Above: Video Recording, Listen in

Above: Slides, download on slideshare

I’ll continue to cover this space, and have a series of blog posts with more data that we’ll be sharing, and am happy to help brands with vendor selection based on their specific business needs.

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  • Thanks for having this good social media altimeter, this really helps a lot for some people who are managing social media business.

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    Social media is very powerful thing now a days. For performing better task you should have best management related to the social media.

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  • Altimeter measure’s how productive is your social media marketing management goes on. this tools that you have been included on your blog post was so very useful to all social media marketer’s. Thanks for sharing the good thoughts.

  • elmers08

    This altimeter webinar is very useful for evaluating your socail media campaign. It could be very for you to conduct fast evaluation on the progress you have done in social media.

  • RBW00

    Those things you mentioned are already use in social media platform. Many business have tried to use those things and found some effectiveness on it. In fact, that might help them along the way in order to become successful in social media marketing.