People on the Move in the Social Business Industry, Feb 27, 2012

Want to know where the social media jobs are? Business Insider covers this growing career, showing how some social media marketing managers are earning $117,000 a year in Silicon Valley. Both the submissions on this job announcement board, as well as available social media positions at … Continue readingPeople on the Move in the Social Business Industry, Feb 27, 2012

Enterprise Social Networking: Focus on Relationships (Altimeter Report)

Altimeter’s latest report now on Enterprise (inside of companies) social networking is now out from Charlene Li, author of Groundswell, Open Leadership and my business partner. She conducted thorough analysis by surveying 185 users, surveyed 81 ESN decision makers and interviewed 12 technology vendors. Key … Continue readingEnterprise Social Networking: Focus on Relationships (Altimeter Report)

Beyond Tools, Marketers Must Focus on Content (Altimeter Report)

Marketers, have you ever been in an agency pitch that focuses on the tool and channel and forgets about content? Or, from the other side of the table, have you ever had a client on the brand side ask you for your Twitter/FacebookPinterest strategy –but … Continue readingBeyond Tools, Marketers Must Focus on Content (Altimeter Report)

Social Business: We’re Just Getting Started

Recently, folks suggested that social business space was getting washed out, especially with Social Media Week spreading across the globe and being hosted at many corporations. Yet despite the interesting and activity around this topic, many folks are confused around what maturity really looks like. … Continue readingSocial Business: We’re Just Getting Started

List of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)

Since 2008, I’ve been managing this important list for the industry. Yet again, it’s time for the annual publication of the list of Corporate Social Strategists at companies with over 1000 employees (enterprise class) that are spearheading, leading, and carving out social business at today’s … Continue readingList of Corporate Social Strategist 2012 (Buyer/Brand Side, 1000+ Employees)

Altimeter Webinar Recording: State of Social Media Management Industry

This week, Altimeter (myself and Andrew Jones, researcher) hosted a webinar stemming from the the recent report on Social Media Proliferation, which you can download the full report on this blog post. In the embedded slides and video below, you’ll be able to get additional … Continue readingAltimeter Webinar Recording: State of Social Media Management Industry

Hey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)

This latest Altimeter Report, by my colleague Industry Analyst Chris Silva, focuses on how companies must develop a mobile marketing strategy. It sources research from 26 ecosystem contributors including brands, agencies, and technology providers. To learn more about this report, please register for the webinar … Continue readingHey Retailers! Refine That Mobile Marketing Strategy (Altimeter Report)