Archive for January, 2012


People on the Move in the Social Business Industry, Jan 31, 2012

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More jobs are coming in on the Web Strategy job board, see right nav, or see the full listing. In particular, AAA is hiring quite a few community managers, hear from their social strategist, Kim who’s listed below as getting promoted at the firm.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

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People on the Move in the Social Business Industry:

  • Kim Snedaker is promoted at AAA Club Partners (a division of AAA) as Social Media Strategist Responsible for establishing and leading a Social Media Center of Excellence for one holding company of 10 AAA Clubs.  I’ve had the pleasure of spending time with Kim and she’s truly an Open Leader at her company with social strategy, well deserved, congrats.
  • Zach N. Hofer-Shall (former colleague at Forrester) joins Twitter to run certified products.
  • Paul Berry, former CTO of HuffPo leaves to startup Rebel Mouse, congrats!
  • Catherine Merritt joins OLSON as Account Supervisor of Emerging Media Join OLSON’s emerging media team to spearhead client efforts within the social and digital space.
  • Marc Snyder joins H+K Strategies as Director, Social media and digital communications Advise clients on best ways to use digital in their PR strategies
  • Kristin Hersant joins Echo as VP of Marketing Leads branding, messaging development, awareness building and demand generation. I’ve had the chance to work with Kristin and have been impressed with her professionalism, congrats on both teams.
  • Sarah Barnes joins Zale Corporation as Social Media Specialist Manage and lead strategy for social media program to effectively build audience and drive multi-channel revenue for multiple brands.
  • Stacy Freedman joins Jun Group as Director of Sales driving social video sales on the East Coast and in the Southeast
  • Caitie McCune joins Jun Group as Account Coordinator, Caitie will be interfacing with clients, working with the sales team on new business development, and managing projects
  • Hal Wendel joins Passenger as Vice President Sales & Business Development Wendel will oversee Passenger’s sales and business development teams, and work with Passenger’s world-class roster of clients as well as potential clients on providing social brand communities and innovation tools.
  • Keith Jason joins Barratts as Seo/Social search executive Social media and SEO
  • Jane Franklin joins FreshNetworks as Client service director Working across the whole client portfolio, Jane is responsible for ensuring the FreshNetworks accounts team deliver the strategic consultancy and high quality deliverables that clients have come to expect.
  • Brett Barash joins Edelman as Vice President, Digital Oversee digital and social media strategy for the Southeast region, based in Atlanta.
  • David Vinge joins Bridgz Marketing Group as Director of Interactive Services Vinge will be the lead strategist for digital services to Bridgz clients, including website development, interactive advertising, search engine marketing and social media.
  • Bill Jones joins Fisher Printing Inc as Social Media Manager Implement, Nurture, and Further Social Media Channels for Existing Print Customers as Fisher Printing Takes to the Internet and Goes Digital
  • Kyle Lacy joins ExactTarget as Principal, Marketing Research and Development and will be focusing on the development of educational and inspirational interactive marketing content for ExactTarget clients, partners, prospects, and employees through print media, online media, and events.
  • Cat Fraser joins BLOOM Worldwide as Head of Social Business Intelligence Set up of Social Business Intelligence practice; development of products and solutions to meet business data and insight demands; advocation of social business intelligence; social business consumer and brand strategy; new business planning; personal and team brand management
  • David Pollett joins GraphEffect as Vice President of Sales In his role at GraphEffect, David will oversee all aspects of sales strategy and revenue performance nationally.
  • Jennifer Cooley joins GraphEffect as Vice President of Marketing and Business Development Spearheading marketing strategy and brand innovation at GraphEffect, Jennifer will drive the company’s corporate and product positioning, branding and identity, public relations and demand generation campaigns.

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Community Manager jobs by Jake McKee
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.

A Worldwide Salute to Community Managers

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It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge.

These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.

Charged with the following four key responsibilities: a community advocate, brand evangelist, savvy online communicator, and involved in shaping future products and services they’ve got their hands full. This exciting new role is common at many companies within the social media team, see composition of a social media team, and how community managers fit in.

Yet despite the sexyness of the modern day community manager job, these roles aren’t just “playing on Facebook all day”. They’re plagued with dealing with customer issues after hours (the “burnout”) , and on weekends, learning to manage undesirable community members, and trying to balance the needs of customers and sometimes conservative corporations unwilling to lean towards social.

Despite the upsides, and challenges, there’s a bright future for this role, as they learn to measure based on business goals, tap into the emerging outsourcing service providers, and extend beyond marketing and support to helping define future products based on real-time customer feedback.

A salute to you, Community Managers!

Related Resources

People on the Move in the Social Business Industry, Jan 16, 2011

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Mark you Calendars now that Community Manager Appreciation Day is coming this coming Jan 23rd, please salute your community professionals.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Len Devanna joins Ant’s Eye View as Vice President, Social Business Strategy Assisting clients in their journey to become a fully-engaged enterprise. I’ve known Len for many years, and have always been impressed, congrats!
  • Paul Fabretti joins Brazen PR as Director of Digital Agency Board Director with oversight of the digital direction of the agency, best-practice community management, consultancy, insights and reporting and monitoring and services provided
  • Jon Burg joins Champions Oncology as Dir Consumer Advocacy & Experience Manage consumer communications, lead generation marketing, business analytics and consumer experience design.
  • Erika Blanchard joins VIPdesk as Manager of Digital Marketing and Social Media Handles all digital marketing and social media for VIPdesk and many of the world’s premium brands
  • Joy Hays joins Texas Instruments as World Wide Social Media Program Manager efine, execute and deploy social media web applications
  • Jay Blum joins Panasonic Energy Corporation of America as Marketing Manager Develop and launch social media marketing infrastructure
  • Laura Dinneen joins BLOOM Worldwide as Senior Strategist Social business strategy and insight
  • Samantha Loveland joins Yammer as Vice President, Worldwide Customer Engagement In her new role, Loveland will lead Yammer’s Customer Success, Implementation Engineering and Support teams and will report to Chief Customer Officer David Obrand.
  • Dave Olson is promoted at HootSuite as VP Community Dave Olson oversees HootSuite’s international community building strategy. His portfolio also includes marketing, communications, media outreach, public relations, collateral creation, localization and support at HootSuite.
  • Angel Gonzalez Ideagoras, Social Media in Healthcare Founder & CEO Foster the adoption of Social Media in the Pharma Industry
  • David Pessah joins Thrillist.com Senior Marketing Manager, Social Media Oversee Thrillist’s strategy & presence on all applicable social platforms.
  • Nick Valente joins Verizon Wireless Associate Director Social Media National strategy and implementation of Social Media
  • Ben Watson joins HootSuite  as VP Marketing Ben joins HootSuite to champion the overall departmental strategy and leadership function for the marketing department.
  • Tee Twyford joins Tommy Hilfiger Europe Community Manager Looking after social media strategy, analysis and implementation for Tommy Hilfiger Europe
  • James Rumble joins HootSuite VP of Finance As VP of Finance, James will be responsible for strategic financial planning, forecasting, cash management, business rationalisation, and reporting for HootSuite’s finance and accounting department.
  • Daan Jansonius joins Social Embassy Brand Engagement Manager Daan will be responsible for a number of key clients and help them develop and implement their long term social media strategies
  • Virginia Miracle joins Spredfast  as Executive Vice President of Professional Services, Vriginia is responsible for expanding and overseeing Spredfast’s Professional Services organization.
  • Kristal Ferchau joins Ant’s Eye View as Director, Social Business Strategy Assisting clients in their social engagement journey.
  • Anthony Garcia join sAnt’s Eye View as Senior Consultant, Social Business Strategy Assisting clients in their social engagement journey.
  • Brian Hsi joins Ant’s Eye View as Director, Social Business Strategy Assisting clients in their journey to become a fully-engaged enterprise.
  • Cathryn Rowe joins Ant’s Eye View as Designer Rowe will focus on content layout and data visualization to build Social Engagement Playbooks for clients.
  • Brandie Feuer joins Bath & Body Works as Director of Marketing, Social and Mobile Focused on social and mobile leadership across the organization
  • Chris Maher joinsHouse Party as CEO Leading the launch of House Party’s new digital platform

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Community Manager jobs by Jake McKee
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.

Buyers Guide: A Strategy for Managing Social Media Proliferation (Altimeter Report)

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Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a standardized process. In fact, enterprise class corporations (those with over 1,000 employees) have an average of 178 social media accounts and this number will only grow if left unchecked. Companies that don’t control these accounts are at risk of having abandoned accounts, lack of consistent experience, or untrained employees creating a crisis.

Join Altimeter’s webinar to discuss this report.
We’ll cover the market trends, industry problems, provide new data not in this report, give insight to the future of this growing space. We’ll also be featuring case studies of success of how top brands are showing success, please submit case studies for review. Register for the webinar on Feb 7th, 2012, and we’ll dive in deeper.

This report puts companies in control based on business needs.
Buyers are confused by the number of vendors claiming similar offerings, and as a result spend months making decisions on who to short list. To fast forward the industry, this report serves to accelerate the process, this report contains the following elements:

  1. A Thorough Methodology: including 71 interviews, a survey to 144 buyers, a survey to 27 vendors, and analysis from a dedicated research team. Read page 4 for more details
  2. Five Business Use Cases: Based on interviews with buyers, we sought to find out their needs, rather than focus on software features.
  3. Altimeter Radar: a decision-making matrix that will help buyers to determine which vendors are best for them.
  4. Pragmatic Guide: At the end of the report, we feature 11 steps with examples and pitfalls to avoid guide all buyers must complete.
  5. A resource checklist: buyers should use to ensure that they make the best decision with regard to their social media.

 

Above is the full report, feel free to read, download and share.

This is just the start of this growing space.
We coined the Social Media Management Systems market and started the first industry list in March, 2010 (read all the posts on this topic). Over the past few quarters, we worked closely with Altimeter Research’s Andrew Jones, and we’ve compiled over 13,000 pieces of data about vendors and what buyers need, case studies, and dozens of interview notes. Our experience helping 3 global companies make decisions on these SMMS vendors has helped us to realize the struggle the entire industry is going to have when it comes to keeping track of this fast-moving space. This report, which is a snapshot in time, documents the industry, and we’ll continue to publish changes in this space over the coming years.


Five Use Cases for Social Media Management
Above Graphic: First, Align by the Five Use Cases for Social Media Management.Altimeter Radar:  Choose The Right Social Media Management Systems based on Business Needs
Above Graphic: Then, Choose The Right Social Media Management Systems based on Business Needs.

Open Research: Use it, share it, and we’ll publish more.
While there are many types of decision-making reports on the market, this one is unique for the following reasons: 1) We realize that one size does not fit all and we do not lump all vendors into one diagram; instead we segment by use case to show different capabilities, 2) Rather than focusing on enterprise class only, we include those that can serve medium-size companies, as this space is dynamically changing, 3) We publish under Open Research so it can be read by all, rather than sold by subscription, and 4) We disclose our client relationships, including vendors that are clients that were in this report, so you have the utmost confidence in our recommendations.

During the editing process, we pulled out pages and pages of content in the editing process, so expect many future blog posts, webinars, and speeches to continue this discussion.


Related Resources
In the following section, we cross-link to thoughtful reviews of the research report. We look forward to comments from those in the community.

Related Research

Related Webinars

News Media

Domain Experts

Agency Reviews

Software Vendor Reviews

Other Notes

Update Jan 5th end of day: We corrected the report to notate a correct total of 71 interviews, not 70.