End of an Era: The Golden Age of Tech Blogging is Over

Fascinating. That points to some trends of what we will see in emerging markets too, like India. Tech blogs are the big chunk of “professional bloggers” here too.. but don’t see them being acquired soon

Fascinating. That points to some trends of what we will see in emerging markets too, like India. Tech blogs are the big chunk of “professional bloggers” here too.. but don’t see them being acquired soon

Good post Jeremiah — I also think that so much of corporately-owned channels (FB, Twitter, G+) are problems in search of solutions. Everyone is looking for something to point at, and frequently blogs are the end destination of social channels. Sites like VentureBeat have a huge opportunity to step in, take risks and win against TC / RWW. Plenty of room for new upstarts too. Digital publishing on an independently owned channel will continue to have value well into the future — it allows media brands to be platform agnostic and continually adapt to a changing landscape.

Very good points here. At the same time, blogging as a way to publish new insights will continue to penetrate some populations (such as scientists) who are just now coming to the table.

Personally i think there is too much focus on blogs making money through advertising… securing premium content and offering it at a price is my vision of a 2016 web and obviously mobile and social are going to be the catalysts for the success and propagation of that idea/content delivery method.

Love your stuff Jeremiah!  Saw you and McClure at the Arizona Entrepreneurship conference.  Great stuff!

Interesting blog post about…  oh wait…

I tend to agree here, Jeremiah. TechCrunch was refreshing for its brutal honesty. Clearly, the internal feuding there has hurt its standing. I believe the real opening here is for tech blogs that are less obsessed with every press release that emerges from Facebook and new check-in app for the iPhone that comes out.

There’s plenty of room to cover the b2b and b2c tech industry more aggressively. Today, b2b – where much of new invention, not to mention huge amounts of new investment, takes place – is given short shrift. The tech readership is ready for bloggers that “follow the money” – and I don’t mean VC funds.

In other words, there might be a new Golden Age where bloggers can still remain free of the strictures of traditional journalists while adopting more of the investigative principles of traditional journalism.

Jesse

Great, provocative post!  I think the last couple of points from your bloggers are especially important.  We now have many more options when it comes to distribution, and while blogging is one type of (long form) content, as marketers we also need to feed our YouTube channel, Facebook, Twitter feed, G+ (at a minimum) AND think about repurposing some of this for podcasts, ebooks, mobile etc.  How to do this efficiently and allow for deep / authentic / engaging discussions?  I think a key – to Loic’s point – is the shift from old school blogging to video blogging, which not only opens up new distribution options (like YouTube), but also addresses a key bottleneck facing many organizations: how to create the volume (and *velocity*) of content needed to feed all our social channels – via reuse, injection of keywords/SEO into the mix, and development of proper business channels on YouTube and other video sites.  If all this comes together we may see a quick shift from adoption of personal video in 2012, to more private (web) video networks, to full-on ‘Enterprise Social TV’ as businesses jump on board.  Would love to hear your thoughts.

Great, provocative post!  I think the last couple of points from your bloggers are especially important.  We now have many more options when it comes to distribution, and while blogging is one type of (long form) content, as marketers we also need to feed our YouTube channel, Facebook, Twitter feed, G+ (at a minimum) AND think about repurposing some of this for podcasts, ebooks, mobile etc.  How to do this efficiently and allow for deep / authentic / engaging discussions?  I think a key – to Loic’s point – is the shift from old school blogging to video blogging, which not only opens up new distribution options (like YouTube), but also addresses a key bottleneck facing many organizations: how to create the volume (and *velocity*) of content needed to feed all our social channels – via reuse, injection of keywords/SEO into the mix, and development of proper business channels on YouTube and other video sites.  If all this comes together we may see a quick shift from adoption of personal video in 2012, to more private (web) video networks, to full-on ‘Enterprise Social TV’ as businesses jump on board.  Would love to hear your thoughts.

Hey Jeremiah,

I’d say it’s less the “end of an era” and more the beginning of a new phase.  

In the past 6 months, Mashable made changes that dramatically accelerated our growth — we’re now serving 25 million monthly unique visitors, growing traffic at a faster rate than ever before.  We’ve beaten our own traffic records every month for the past 6 months.

Revenue is up 4x from Jan 2011 to Dec 2011.  We’re up to 60 staff and expect to accelerate our hiring in 2012.  It’s a radically different organization with a much steeper growth curve than blogs experienced – it’s more like a fully-fledged media company.

I think the important thing — and something that you spin as a negative here — is that change is essential to unlock new growth.  The fact that organizations change shouldn’t be seen as a negative — in our case, adapting to the new environment has led to the most successful phase in our company’s short history.  

I agree that new forms of media are becoming dominant — including news consumption through social media — but for us this is a huge win, since more social media use means our stories reach a wider audience.  

The future may indeed be a time when new stars can shine, but equally it’s an opportunity for businesses like ours — who are unafraid of adapting to the new environment — to enter a new, faster phase of growth.  We think our golden age is yet to come.

I found this post via @benparr:disqus on Google+, so that’s one indication that there’s truth in Trend 3. With so much information, the summarized bytes of information will be consumed before the long form content. I myself prefer the long form, however it takes a carefully crafted tweet or status update to get me to click through. And, what Francine Hardaway said about personal videos, she’s spot on! 

It’s interesting for me to consider this from a perspective of a tech blogger in a niche market (healthcare).  Certainly healthcare IT is behind the times and the healthcare IT blogging world is too.  However, I’m sure there are hundreds of other niches like healthcare IT that can do very well with this niche blogging.  When you see the money that can be produced by such a niche offering, blogging in niche IT is still alive and well.

As I look at my numbers, I’m amazed that a website as well read and known as ReadWriteWeb only sold for about $5 million.  Many niche sites will do better than that.

As a side note, I think I have you partially to thank for my blogging journey.  You gave credibility to Ted Murphy from PayPerPost and the paid blogging ignited my blogging journey to discover the niches where I could make even more profit.  So, thank you!

Great post, thought provoking. I sense this could be the end of the beginning for the pioneers of self-publishing – the Techcrunch crowd moving on from their own platform to new pastures. Meanwhile blogging goes mainstream for the majority of businesses, outside the hot-house of technology sector. Remember the basics – decide on your objective and your audience. Then choose your channel and craft the message to achieve the outcomes. Content marketing, with purpose.

I’d also add that many of the personal Tech blogs are seeing their owners get real jobs in a tough economy, and they’re having less and less time to post as frequently.

Boy, Golden Ages sure are short compared to when I was growing up.

I think we’re really just looking at a reshuffling for the most part. Yeah, there’s a social layer that’s building up, but that’s just syndication / reflagging stuff to get eyeballs to the original content, wherever it is.

I do think “John” is correct that niche blogging (like healthcare tech) has a long way to go — there are tons of industries where blogging STILL hasn’t caught on and needs to. That will hopefully develop.

But the role of the central aggregator / reporter / analyst role in the tech sector should remain strong for a long time. Perhaps you’re just talking about “blogging” (whatever that means these days) but I’m talking about writing / publishing / sharing. That’s not going to stop.

[...] End of an Era: The Golden Age of Tech Blogging is Over – [...]

Nice article, it seems like social posts are the gateway to more in depth information- and blogs will remain the place for this info. Besides, a lot of tech blogs help consumers decide on tech purchases and remain top in search results. I know I would be disappointed if I was looking for info on a new gadget and I had to wade through a bunch of random posts, so I don’t think that will change.

Nice post.  Not sure I like the trend towards faster, smaller as it dumbs down the genre.  But I guess ‘maturation’ means reaching the mainstream and we all know how that goes in America with highly visual, shallow garbage like USAToday and HuffPo.  I consider myself very fortunate to live in the thick of all the newest tech trends and delivery models and will continue to follow, support and propagate the most insightful, cutting edge and ‘edgy’ content. I just hope guys like Arrington don’t turn into pussies with their newfound wealth.

Congrats on the growth Pete.  It sounds like you’re built a media company –that happens to publish on a blog. What will be interesting to see (as I asserted) that independent groups like Mashable can maintain more innovation than having a corporate owner.  

Thanks Allen.  All very experimental.  I tried out Google Hangouts (video chat with up to 10 folks) on Google+ over the holidays with Chris Saad, and that’s an early form of this, spanning from the Tinychat service.  Really early, really experimental but a medium to watch.  

I half agree Jeremiah.  Problem is, I just know with which half.  As great tech bloggers learn to take the money and not run, or make the money and not run, the category will stabilize. But I completely agree with the “length of blog post” point. Google Fast Twich Media.  I sure hope you stick around.

Pete, I’ve been fascinated to see how Mashable combines paid content with social. We conducted a review of your site over a year ago. We saw about 30 paid writers, and 20-30 posts a day. With 10% of your posts coming from columnists content. I suggested, the paid writers gave you flexibility in targeting real time, and keyword news. While the columnists gave you social content, the columnist articles were more valuable than the paid journo articles. 1) Free 2) Social content from people who acted as their own publicity agents for each article published in Mashable, they shared, blogged and help get you the links and social influence without having to pay anyone. Plus you folks have been working on syndication. I’m curious about your numbers now. What percentage of your content is paid compared to community generated? How many community managers do you have who encourage submissions?

Back in the day (pre-World Wide Web), prognosticators were predicting a future with 500 TV channels. With the ability to publish & deliver text, audio and video via TV/cable and the Internet to TV displays, desktop and portable computers, and smart phones around the world, it’s now clear that the “500 channels” predictions should have actually been a prediction of 500 Million Channels.

Blogging is just one example of how individuals and organizations and create and publish content out to the world at large. So it’s no surprise to me that blogging per se is evolving once again to become part of the mainstream of media channels used to create & publish, especially as we enter the newest Golden Era.

Great thoughts, Jeremiah, as always. Keep up the great work.

Hey Pete, you’re going after quantity and it works, it seems. Congrats. But I’m not sure quantity is the only goal to go after… see what Steve Jobs has built.

Hey Pete, you’re going after quantity and it works, it seems. Congrats. But I’m not sure quantity is the only goal to go after… see what Steve Jobs has built.

Hey Pete, you’re going after quantity and it works, it seems. Congrats. But I’m not sure quantity is the only goal to go after… see what Steve Jobs has built.

I’m glad you can explain the result of such a high growth (while excluding the partnership with CNN as a huge reason). Can you also explain the loss of value in the articles. I’ve talked with a handful of individuals in the NYC area and other major metropolitans across the country and the consensus was the same – Mashable is no longer a reliable source. How will you change that moving forward into 2012?

I’m glad you can explain the result of such a high growth (while excluding the partnership with CNN as a huge reason). Can you also explain the loss of value in the articles. I’ve talked with a handful of individuals in the NYC area and other major metropolitans across the country and the consensus was the same – Mashable is no longer a reliable source. How will you change that moving forward into 2012?

I don’t know about a Golden Era as much as an evolution in how blogging has moved from an edge media to Media companies in their own right as Pete mentioned.  However, what I think is just as interesting; and also indicative of the changing landscape of media is Larger Media outlets recognizing the emergence of blogging and social media as sources of information as well as channels for information consumption. 
This is echoed in not only acquisitions, but in the adoption of social media within the larger players, CNN being the first.  Further you can look at the Arab spring and how blogging and social media has almost been a replacement for traditional media.
In addition, the increase of mobile devices for creating and consuming media is still accelerating.
I think its hard to call this a Golden Era, instead, I would call it a coming of age.  The real interesting times and their impacts on Media, global politics and life in general is yet to be fully felt.

Be honest.
Be helpful.

(stop fondling the hammer)

Video is no doubt a medium that adds value to blog posts. At the same time, I see it complementing text posts vs. replacing them. Take for example Robert Scoble’s interviews. They range from 10 to 30 mins. That’s great information but I find myself fast forwarding often in search of the nuggets that would save me 20 mins of my life while still getting the details I want.
A blog post can be skimmed through much quicker, but it lacks the fun and dimension of the motion picture. In the ideal world, a video-blogger should create a 60 secs summary of the longer video or offer a way to skip to specific sections of the longer version (something possible with YouTube annotations).
It’s a trade off between providing the most consumable piece of content vs. how quickly you can publish it.

Great post — why? Look at the variety of people and comments to discuss the topic — both positive and negative. “Snackable” dosages have become the preferred method of both content and distribution, but even if the “end of an era” is true it will be accompanied by more interaction. I consider this an extension of the content, both in length and reach. It’s these trends that contributed to and represent the success of Twitter.

John, Not sure what you’re talking about?  All the writers — including contributors — are paid.  Last month we added limited curation from partners in areas where we lack expertise — usually up to 4 or 5 articles per day. 

Patrick, Content partnerships are not a major source of growth hence not mentioned.  They don’t even make it into our top 10 referrers.  Our core readership tells us that relevancy and quality are increasing.  I do believe that “quality” is a personal metric and not a universal one, however — what one person finds useful, another may not.  It’s very possible that the people you speak to aren’t part of our target audience, and that’s fine with us.

But given the fact that the vast majority of our content is produced in house by paid journalists, we do at least rank high on one measure of quality — our content is very expensive to produce.

Loic, We’re going after high value content since that carries the furthest across the web.  If you check in your reader stats, you’ll see Mashable publishes fewer articles than most comparable sites — they just get shared a lot more.  These articles might not be highly relevant to you (ie. what you define as a personal metric of “quality”), since you live in Silicon Valley, but that’s exactly why Mashable outgrew everyone else — because we cover tech in a way that makes it relevant to a highly influential online audience, especially those outside the valley.

[...] A Tech Blogging Era is Over Web Strategy | Analyst says big companies and short attention spans have ended what he calls “golden age” of tech blogging. – Quentin Hardy [...]

There’s also an active discussion on Facebook via Ben Parr

http://www.facebook.com/ben.parr/posts/242156969189953

I dream and stand in, enough of the chit chat/not to belittle it cause I love information.  They have built the tools.  Yeah I love start ups and Venture Capital, though it all scares me at times.  Fred Wilson said it at a Paley Center talk this year, the suits were asking where do we invest our money, he said, that’s nice but it’s time for a revolution if things are going to last/work out.

Let’s Cause a Revolution.  So that when November comes, We caused the Election, and Government didn’t know what hit them.  And, Education & Youth, Food, ETC. were blown away by the leaders who created the new Armies.  The Protesters are the Greed thieves, the Big BRAND Corporations, and politico’s that want to Own and Control.  The Time Cover 2012 will the The Human Being Who Cares and Loves You. SOPA for instance – Shervin & Sean communicated this is the year of Social Media in Campaigning, an official can be elected without money.  Of course, Big Finance Corporation want to Protest. We Have Big VOICE.  WE are the One that Make the Change Beautifully, Warrior Like, with Passion & Heart.  Imagine the Possibilities. And I See it happening Now.

I don’t claim to know it all or have it exactly right, I have a strong sense and intuition, And, really interested to hear if this is in others listening.

Mashable and TNW are interesting examples of the post-Engadget blogosphere and The Verge is probably the best example of people leaving a famous corporate-owned property, leveraging their own ability and micro fame to do something big. And more blogs will rise from ashes the way Pando Daily (if that’s a real name) may be working on. People who have been blogging for awhile see blogs as the outlet and the business and they see social media as distribution.

And TWiT is the best example of building a new media empire that is live, relevant and macroniche.

Blogging has its advantages. Some are superficial and misleading but advantages nonetheless. Ownership, identity and control are clear advantages.

While Robert Scoble gets crazy amounts of attention and engag ement on G+, it was his videos and blog posts over the years that made that possible.

The question is what does the post-Scoble / post-Cashmore / post-Laporte / post-Arrington look like and does he/she depend on a blog or a website? Tumblr? Instagram? G+? Facebook? Twitter? Or a little bit of each?

The underlying trend here is that we’re seeing saturation in the old model of blogging (quick, based on aggregation and RSS feeds, often adding little more than snark). AOL and HuffPo have seen a lot of success using that model, as have many other bloggers, but I think readers are getting savvier now.

While reporting always was expensive, and still is, sites that deliver real news, and which readers trust, are starting to look more valuable again. The NYTimes’ success in setting up its paywall this year is a reflection of that. The rising value of experienced reporters on the job market is another sign.

So, with apologies to Scoble, I don’t think the future is in ever-shorter posts. For those with short attention spans, maybe. But for those who want to know what’s really going on, reporting is in style again.

And yes, I’m the editor of VentureBeat, so I definitely have a stake in this POV.

The underlying trend here is that we’re seeing saturation in the old model of blogging (quick, based on aggregation and RSS feeds, often adding little more than snark). AOL and HuffPo have seen a lot of success using that model, as have many other bloggers, but I think readers are getting savvier now.

While reporting always was expensive, and still is, sites that deliver real news, and which readers trust, are starting to look more valuable again. The NYTimes’ success in setting up its paywall this year is a reflection of that. The rising value of experienced reporters on the job market is another sign.

So, with apologies to Scoble, I don’t think the future is in ever-shorter posts. For those with short attention spans, maybe. But for those who want to know what’s really going on, reporting is in style again.

And yes, I’m the editor of VentureBeat, so I definitely have a stake in this POV.

Dylan thanks for swinging by, it’s great to meet you.  Would love to connect in real life.  Pop me a DM on Twitter, or email (on my about page)

Jeremiah:
Definitely going through a transition. Twitter, Google, Tumblr, Google Currents, Flipbook and others provide quick ways to provide a wider distribution of headlines. Honestly just reviewing the headlines and marking items to read late can provide an overwhelming tide of information. Still think that the in-depth blog posts of this will find the readers, however, I was pointed to this page via @gapingvoid Glad I stopped by.

At the end of the day, it’s about who you blog for and why. If your objective is solely to build a personal brand, then I agree with you. If you blog because you have something to say and you build a personal brand because of that, then the era is still strong. 

If you are looking for instant gratification, then don’t bother blogging. Back in the golden age, there were no publishing platforms with large audiences. Those who wanted to stick out from the crowd, commented loudly on other people’s blogs, exercised linking behavior, did whatever they could to get indexed on Techmeme. Now, we have Twitter, Quora, Facebook et al.

Different strokes for different folks but way to charge a provoking discussion, Jeremiah!
(Wrote this on the G+ post but thought to leave a comment here as well.)

At the end of the day, it’s about who you blog for and why. If your objective is solely to build a personal brand, then I agree with you. If you blog because you have something to say and you build a personal brand because of that, then the era is still strong. 

If you are looking for instant gratification, then don’t bother blogging. Back in the golden age, there were no publishing platforms with large audiences. Those who wanted to stick out from the crowd, commented loudly on other people’s blogs, exercised linking behavior, did whatever they could to get indexed on Techmeme. Now, we have Twitter, Quora, Facebook et al.

Different strokes for different folks but way to charge a provoking discussion, Jeremiah!
(Wrote this on the G+ post but thought to leave a comment here as well.)

A very interesting set of thoughts but I think there are some other components to consider: first is the rise of source voice as blogs and twitter handles have become common tools in the communication toolset of individuals and corporations, leading to a space where traditional aggregation blogs may be less necessary. 

A lot of early blogs focused on commenting on what other people said but, as things evolved, there was an increased need for blogs becoming primary sources and thus delving into reporting and more original content. As this became more common, people who were traditional journalists became bloggers and vice-versa, turning the blog into another tool instead of a format. With more blogs dropping comments and fewer people commenting (and reblogging), this has meant that the distinction between traditional news or opinion pieces and blog news or opinion pieces is now mostly a matter of academics. 

All and all, blogs are just a way to deliver media and media continues to expand across a number of different channels.

Interesting post, but I would think that successful tech bloggers are somewhat innovative, so logic follows that they would be able to adapt with the changing times. A new phase may develop, and there will always be others to piggy back on that. My $.02

[...] tech and marketing analyst Jeremiah Owyang wrote a blog post today that has inspired some interesting conversation; he argues that with the recent departure of a [...]

The economy is a big player, isn’t it? It would be interesting to take a look at which ‘A-list’ tech bloggers started as hobbyists and which ones started with the intent of making money. I suspect we’d find a lot of the latter sort used the success of their blogs as leverage to get either “real jobs” or corporate acquisition and a lot of the former moving from hobbyist to those who quit their prior jobs to become professional bloggers. (Strictly basing that hypothesis on personally observed anecdotal data.)

Good article.  I couldn’t agree more that people are so overwhelmed with all the blogging out there and, combined with their busy lives, they have to be super-interested in the content to take the time to read it.  It’s much easier to take in shorter bits and pieces of information or to watch a short video. 

[...] End of an Era: The Golden Age of Tech Blogging is Over [...]

[...] we know it, is over." In his post he has  identified certain trends that can lead, to him, to the end of the Golden Era of Tech Blogging. Here are the trends that are shaping this [...]

I think its too early to make an opinion as blogs continue to be seeder of scoial media and i think it will continue to do so.

Hey Pete, it’s a fact that if your audience grows as well as your revenue it’s definitely proving success, don’t get me wrong, congrats for that as a business.

[...] to wager how the touchscreen came to be. (Spoiler: A Casio check makes a cameo) – Brian X. ChenA Tech Blogging Era is OverWeb Strategy | Analyst says bounteous companies and brief tending spans hit ended what he calls [...]

[...] of tech blogging is over. Yup, that’s it. Just six years after blogging caught fire, Jeremiah Owyang has declared tech blogging has arrived at a sad [...]

Pete, are you saying you have no columnists who contribute content on a free basis? Or did you once have that arrangement? I thought you had about 5-10% of your content from free contributors but the majority from Paid journalists.

Hi Pete, I just checked in with one of your contributing writers and he told me he wasn’t paid, and that no one is paid unless they are on staff. Did you understand my question. I meant the columnists not the staff writers.

[...] en TV para que alguien le preste atención pero justo eso, tal vez, muestre que el post de Jeremiah Owyang: The Golden Age of Tech Blogging is Over quizás tiene algo interesante para [...]

I would agree that it’s the “end of the golden era”, as more and more writing worth reading is less and less from individuals and Silicon Valley groups than it is from big corporate houses and Madison Avenue publishers. Big companies have started seeing the “value” in blogs like RWW, TechCrunch, and others and have been snapping them up in droves in hopes of firming up their own bottom lines or cannibalizing the incoming staff for their other struggling ventures.

I’d also say, though, that blogging is definitely not dead. It is, though, evolving into new mediums such as video and micro status.

Disagree – what we have is an explosion in form/factors in the way content is created and shared. In my next book due in a few weeks, the 500+ citations include ZDNet,
GigaOm, Huffington, PopSci blogs, as much as NYT, Economist,
InformationWeek. My own blogs show up in articles, my books, my presentations. Others like Hugh have cartoons. Scoble has videos etc.  I would argue we need more original content. Way too many tweet or post on FB or G+ someone else’s content.  Compared to the book or magazine publishing process, see how much
quicker and more efficiently you can create and distribute your own
content. Gutenberg would be amazed at the publishing power we all have. Take advantage of it!

[...] en TV para que alguien le preste atención pero justo eso, tal vez, muestre que el post de Jeremiah Owyang: The Golden Age of Tech Blogging is Over quizás tiene algo interesante para [...]

More and more contents. Less and less fidelity. Blogging is not over, but top 10 blogging services will face new comers. And this is good for everybody. I have more and more difficulty to find new stuff on the web

[...] End of an Era: The Golden Age of Tech Blogging is Over (web-strategist.com) Rate this: TwitterEmailMoreFacebookDiggStumbleUponRedditLike this:LikeBe the first to like this post. [...]

The end is the beginning is the end is the beginning… techblogging changed already with the rise of Youtube, then Twitter and Facebook had their impact and now it’s Google+ plus the fragmentation due to all these blogs.

Remember the time when people constantly complained about a dying blogosphere… now these guys are complaining about too many blogs.

be flexible, use the new opprtunities and you will succeed!

[...] Read more here. [...]

[...] Owyang / Web Strategy:End of an Era: The Golden Age of Tech Blogging is Over  —  That’s right.  We’re at the end of an important period.  [...]

[...] slow in the tech blogging world, it shouldn’t come as a surprise that Jeremiah Owyang’s linkbait post about the end of the “Golden Age of Tech Blogging” is getting its fair share of [...]

What’s up with these comments?  They’re grammatical, spelled properly, and with coherent thoughts.  Does Jeremiah grammar and spell check each comment?  

As an interested observer in the tech scene, tech blogs provide me with accessible information and understanding.  This helped me understand how the sites I follow are evolving and why.  Thanks.

I haven’t written a blog post in over 6 months, and 

I went working for a startup run by a guy I have known and respected for a number of years doing something parallel to what I wanted to create as a startup but the bar was simply too high to achieve by myself.
Time is a factor but these for me are the real barriers.

1. Pissing off potential investors in current startup because I wrote something bad about one of their current crop
2. Annoying technology partners – Google Twitter & Facebook especially – if I ever want my media embeds to work in Google Reader, G+, Google Currents, various Twitter streams and apps, Facebook Streams etc, then blog posts aren’t necessarily going to do it (well unless I tie it into a SOPA post next week)
For example there are tons of things I have major issues with on G+ that effectively prevent me using it, because using it means I approve it… and I don’t fully.
3. I can’t fairly write about new competitors… being the honest straight shooter (or trying to be) driving product decisions I am trying to not go poaching stuff, so many real new competitors I don’t even have an account.
4. The startup I work for is part of the whole “How Do You Make Money From Your Knowledge” niche, and I believe strongly in dogfooding.
It would hardly be right for me to monetize my own content with anything other than the platform I am the product manager for… it would be akin to Bill Gates using an iPhone, though in a different market (affiliate marketing & digital content).
5. I would love to go out and praise competitors too, but just writing random posts about how well my competitors are doing would bore me to death.

Yup, I’m certainly watching the Verge, very interesting visual format that’s playing to trend 3, curious to see how it will play out. 

Yup, I’m certainly watching the Verge, very interesting visual format that’s playing to trend 3, curious to see how it will play out. 

[...] End of an Era: The Golden Age of Tech Blogging is Over, Jeremiah Owyang pinpoints the four trends that signal a shift in blogs that cover electronics [...]

Blogging is still the best format for long-form content and essays.  But for informal engagement, social networks and Twitter have clearly taken over.

Exactly, like SAI, Bostinno and many other “tech” blogs that now write about sports, celebs, etc. I worked on Corante, which was the *first* blog network back in the day. That was uber-quality from very smart people posting maybe once a day. Today, the junk that gets published from the so called Super-blogs is mostly crap.

THANK GOD FOR TECHMEME! (now who’s going to do Gabe one better?)

Some of it is good crap , but I feel thats the general sentiment we all share, right? We want quality, publishers will do whatever it takes (linkbait, grrr!) to get eyeballs.

While I agree mostly with your observations, I have to point that this article is riddled with typos and grammatical errors. 

Very apropos, given the ‘tech blogging’ subject.

Please. I wish people would slowly read their own posts before publishing, or at least ask a colleague to give it an extra pair of eyes afterwards. 

At BBC News, when I was there, we called them copy editors. Errors can only reduce any gravitas you wanted to achieve by writing a post or article in the first place. 

Do people actually care about what Jeremiah Owyang thinks about the golden age of tech blogging?

[...] Owyang’s blog post End of an Era: The Golden Age of Tech Blogging is Over is a good read as it provides both sides of the [...]

tech blogging is dead

long live tech blogging

tech blogging is dead

long live tech blogging

I was going to leave an amazingly insightful comment but I lack the attention span.

I agree with the fact that customers now want information in a faster way and in smaller quantities, nobody has time to read lengthy pages especially if they are split into many pages

[...] so on. I guess over is the new dead? Here are a few of the must read material reference blog post. End of an Era: The Golden Age of Tech Blogging is Over (started the conversation) Golden Age of Tech Blogging Done? I Couldn’t Disagree More ( a [...]

Tech blogging is nowhere close to dead. 

Funny you should join this comments section. Because Mashable, I think, is a great example of a blog that has refused to get bought and has proven how a blog startup can go to enormous heights by simply responding to the signals it collects along the way. This is where you have proved one better than the TechCrunch crowd. TechCrunch should not have been sold. 

Understand what you meant by the post, but interesting that people seem not to grok what you’re trying to say here. 

Then again, I could totally be off – but believe that you aren’t saying tech blogging is dead itself, but that the golden era has gone. And that is true. While new stuff starts, the apex was reached and passed already.

One side note – now that G+ is better integrated into Blogger (automatic posting), does that change Scoble’s point? Just food for thought.

[...] web-strategy Tagged: Tech Blogging. ← ‘Olive’: The First Cinema Film Shot On Smartphone [...]

Yes, ,I agree to the premise of this article. Tech Blogging isn’t dying. It’s changing. It’s Evolving…

Id just like to point out an error in your post in the sentence ”and star journalist MG Siegler.”
Thanks

[...] Web Strategy | Predictably Rabid Jeremiah Owyang describes four trends that signal the end of the tech blogosphere, including a talent turnover. One of those exiting stars, Sarah Lacy, disagrees with Owyang and argues that the golden age of… Read more Share this: Tweet this! [...]

[...] You probably missed this little dust-up while you were still recovering from your holiday revelry. Jeremiah Owyang wrote a post – a very insightful post IMO – about the change happening in tech blogging. (If you [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

tech blogs are the only ones i read however i tend to drop the ones bought by the big corp players.

That’s right Jeremy, thank you for reading the whole piece, before reacting.

That’s right Jeremy, thank you for reading the whole piece, before reacting.

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

[...] Web Strategy][Imagen CC rsmithing] Compartir Tweet [...]

[...] golden age of blogging is over.  Nobody told [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

Interesting analogy. I may have missed the tech blogging equivalents of “The Gold Rush” and “Modern Times.”  What were they? Is anyone planning a retrospective?

Interesting analogy. I may have missed the tech blogging equivalents of “The Gold Rush” and “Modern Times.”  What were they? Is anyone planning a retrospective?

[...] Web Strategy:  End of an Era: The Golden Age of Tech Blogging is Over [...]

[...] I came across Sarah Lacy’s post on why she thinks that tech blogs are not yet over but instead heading to the platinum age. In the post she mentioned she disagreed with a post from Jeremiah’s blog (Web Strategy) – Jeremiah thinks that the golden age of tech blogging is over. [...]

[...] slideshare Connect with Jeremiah on twitter A thoughtful response by @s_pritchard regarding the Golden Era of Blogging http://t.co/VunGZ9EY cc @nero # « End of an Era: The Golden Age of Tech Blogging is Over [...]

[...] folks agreed or disagreed, the assertion that Tech Blogs are evolving from the Golden Era to the next, continues to resonate as a healthy discussion. I saw responses from many of the blog management [...]

[...] Is the “golden age” of tech blogging over? Jeremiah Owyang says it is. I guess it’s all about point of view. If you think tech blogging was Mike Arrington [...]

This was a very strategic post to discuss a “controversial” topic to gain traffic to this site. We will get an influx of supply as technology becomes more accessible and easy to use and thus blogs become more fragmented. What you see is a shift to microbrands and blogs being more social. Blogging isn’t dying. It’s just changing its form. The message is still being written, just in a different medium such as social and video blogging.

Sorry, don’t but it at all.. so Marshall and Ben left.. big deal! There’s dozens of other influencers in line to take up where they left off. Mashable may have been stunned for a day but then, guess what, they moved along, just as did RRW

yeah, i called this in 1997 and then formally this year for all of you, the future of everything for the time being, the medium is the mass age, misunderstood catch all strategy OF OUR TIMES, is called this: RECONTEXTUALIZED CONTENT PROMOTION

here’s my hint: “You can get it at Schonfeld’s on Lexington Avenue” the movie this line is from, is the philosophy that will solve all the speedbumps of ignorance blighting the sight causing moral fright by those who call themselves, “right”

I’m available for….

yeah, i called this in 1997 and then formally this year for all of you, the future of everything for the time being, the medium is the mass age, misunderstood catch all strategy OF OUR TIMES, is called this: RECONTEXTUALIZED CONTENT PROMOTION

here’s my hint: “You can get it at Schonfeld’s on Lexington Avenue” the movie this line is from, is the philosophy that will solve all the speedbumps of ignorance blighting the sight causing moral fright by those who call themselves, “right”

I’m available for….

[...] sur la mort du blogue, qui reprenait lui-même un article de Jeremiah Owyang publié la veille « End of an Era : The Golden Age of Tech Blogging is Over ». Les blogueurs sont comme ça. Ils aiment se reprendre l’un l’autre pour créer un tout [...]

Jeremiah,

Very interesting article.  We are at the precipice of a paradigm shift in the industry.  The standard blog role style format is evolving giving way to the more immersive world of video.  Finding a happy marriage between the two has been a struggle for many sites, corporate owned or not.  There still is room for tremendous growth.  TechnoBuffalo has grown 650% the past 12 months, and with video & text combined, serves over 12 million monthly visitors.  As Pete mentioned, industry upheaval is not necessarily a negative.  It forces the slow moving toward the bottom, and allows the malleable minority to evolve, grow, and flourish.  

The corporate ownership you mentioned, while seen to some as a white knight savior, has led to a big of a proverbial speculative land grab amongst larger corporations, VCs, and private equity.  The perceived good-will and value the TechCruch and Engadget purchases bestowed to other tech properties is staggering.  It’s up to each site, to choose their direction.  Whether they want to give up ownership or try and go it alone.

No doubt the industry is changing.  

Jon Rettinger
TechnoBuffalo 

Jeremiah,

Very interesting article.  We are at the precipice of a paradigm shift in the industry.  The standard blog role style format is evolving giving way to the more immersive world of video.  Finding a happy marriage between the two has been a struggle for many sites, corporate owned or not.  There still is room for tremendous growth.  TechnoBuffalo has grown 650% the past 12 months, and with video & text combined, serves over 12 million monthly visitors.  As Pete mentioned, industry upheaval is not necessarily a negative.  It forces the slow moving toward the bottom, and allows the malleable minority to evolve, grow, and flourish.  

The corporate ownership you mentioned, while seen to some as a white knight savior, has led to a big of a proverbial speculative land grab amongst larger corporations, VCs, and private equity.  The perceived good-will and value the TechCruch and Engadget purchases bestowed to other tech properties is staggering.  It’s up to each site, to choose their direction.  Whether they want to give up ownership or try and go it alone.

The Tech world is changing.

Jon Rettinger

[...] Golden Age of tech blogging is over, says Jeremiah Owyang in his post on December 27. [...] Like the film industry, the Golden Era is the emergence period, [...]

Never got off the ground. Time’s a-comin’. See my comment above. 

Jeremiah asked me to contribute my thoughts from a Facebook discussion, and I chided him, but I decided to add my two cents. Here is what I wrote to John Furrier and his friends on his wall about the issue: 

I’m inclined to believe John Furrier here for the simple fact that for there to be a golden era of tech blogging we need a few things: 1. Excellent reporting, at scale. 2. Good writing, properly submitted, vetted, edited and distributed, also at scale. 3. A personable and relationship-oriented editorial class and reporting class, able to think outside the box and to have excellent and measurable interaciton with the audience. 4. A distribution system that is more about social and less about old ideas about SEO and static foundational sites. 5. The end of TechCrunch. (I kid, I kid!) 

I may have some more thoughts and I will contribute them after I have thought about them awhile. I am working on my own gig / company where I am mashing APIs and data and doing a kind of private journalism for business owners / travelers / entrepreneurs / VCs. Happy to talk about that with anyone. You can find me no Twitter [at] douglascrets (my handle). 

My idea is to find ways to leverage the business / government / investment networks I curate and nurture in 32 countries, including mobile heavy areas in Africa, and then create layers of intelligence for different industries, reporting on the web, but also delivering “network channels” to people who need them, driven by nodes of influence. 
 

My goal is qualitative data delivered through private networks, with a social layer that creates a “public space” for people of influence to use and share that influence with people who would like network access. I’m thinking there are some bright kids in Anaheim, Bronx, Queens, who don’t come from money and don’t have access, but they need an information pool that is more about experts than it is about reading the news each day and not reacting, not responding, not utilizing their life for good. Journalism and tech blogging, any blogging, kind of fails at this now because it’s all vanity stuff. What happens when it becomes all about Helping, or adding progress to someone’s life? 

Is there a search tool that can help you find if a friend has left a comment on a blog that you have not actually left a comment on, yet? I’d love to be able to go to a comment field of 500 commenters and search for “Mandy” or “Ptolemy” and get their responses or thoughts. But not on a site, like in a real world wide web search. 

I always did well in reading comprehension.

I always did well in reading comprehension.

[...] analyst and blogger Jeremiah Owyang from the Altimeter Group recently wrote a post, “End of an Era: The Golden Age of Tech Blogging is Over“, that is sticking up a bit of controversy and a lot of commentary.  I didn’t reply to [...]

[...] End of an Era: The Golden Age of Tech Blogging is Over, Web Strategy by Jeremiah Owyang [...]

In your list of things needed for a Golden Era, you may want to include . . .  an audience that is passionate about the content. Just a thought.

Each year the family and I gather round the fire to revisit the tech blogs of yesteryear. We weep, we laugh, we rejoice and marvel at these timeless classics. And how it saddens me to hear this golden age is over. Whither the tech blogs of yesteryear? Gather ye insular gossipy meaningless blog posts while ye may, for the time is still a-flying.

Doug, I’m thankful you came by to share this, despite the chiding, thanks!  I like the 4 points. (since the 5th was a joke…I think)

[...] case for the end of the golden age, as originally laid out by Jeremiah:  the innovation-killing effect of commercial blog acquisitions; the changing tastes of consumers [...]

[...] Altimeter 的产业分析师 Jeremiah Owyang 写了一篇文章，叫《一个时代终结：科技博客的黄金时代结束了》，根据他与产业内相关人士的交谈，列举了科技博客未来几大趋势，认为科技博客像电影产业一样，存在一个“迸发期”（emergence period），迸发期内各种新技术、新内容、新商业模式催生一个个新媒介（博客）。而现在，有几个趋势显示科技博客已经走完了这段“黄金期”，将走向下坡路。 [...]

[...] Altimeter 的产业分析师 Jeremiah Owyang 写了一篇文章，叫《一个时代终结：科技博客的黄金时代结束了》，根据他与产业内相关人士的交谈，列举了科技博客未来几大趋势，认为科技博客像电影产业一样，存在一个“迸发期”（emergence period），迸发期内各种新技术、新内容、新商业模式催生一个个新媒介（博客）。而现在，有几个趋势显示科技博客已经走完了这段“黄金期”，将走向下坡路。 [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

[...] Altimeter 的产业分析师 Jeremiah Owyang 写了一篇文章，叫《一个时代终结：科技博客的黄金时代结束了》，根据他与产业内相关人士的交谈，列举了科技博客未来几大趋势，认为科技博客像电影产业一样，存在一个“迸发期”（emergence period），迸发期内各种新技术、新内容、新商业模式催生一个个新媒介（博客）。而现在，有几个趋势显示科技博客已经走完了这段“黄金期”，将走向下坡路。 [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

[...] so on. I guess over is the new dead? Here are a few of the must read material reference blog post.End of an Era: The Golden Age of Tech Blogging is Over (started the conversation)Golden Age of Tech Blogging Done? I Couldn’t Disagree More ( a good [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

Can you get rid of numbers in your headlines? Five best, three ways, 10 reasons, ad nauseum.

Can you get rid of numbers in your headlines? Five best, three ways, 10 reasons, ad nauseum.

[...] Pasteris ! Se vuoi essere aggiornato sulle ultime notizie di questo blog Iscriviti al suo feed RSS Via Webstrategist That’s right. We’re at the end of an important period. The tech blogosphere as we know it, is [...]

[...] thinking about Hugh MacLeod’s posts on this subject this week since Jeremiah Owyang brought it up here (and followed up here) and then BOOM here he goes again with another post about what blogging means [...]

[...] to a close, the media is stuffed with pundits proclaiming that 2011 was the year of something or other. For the most part, it’s easy to ignore these trend pieces — many of them are simply chum [...]

[...] Being Eroded Online and Off (AlterNet) • End of an Era: The Golden Age of Tech Blogging is Over (Web Strategist) • OpenLab: The Renaissance Man, and how to become a scientist over and over again (Discover [...]

[...] Being Eroded Online and Off (AlterNet) • End of an Era: The Golden Age of Tech Blogging is Over (Web Strategist) • OpenLab: The Renaissance Man, and how to become a scientist over and over again (Discover [...]

[...] future since the dawn of social media. The latest is Jeremiah Owyang’s “End of an Era: The Golden Age of Tech Blogging is Over.” I won’t attempt to deconstruct this view, because others with greater credentials [...]

[...] news fr&#959m three nights earlier, repeated fr&#959m a presumably reputable source, &#959f th&#1077 passing &#959f th&#1077 Golden Age &#959f Tech Blogging. Th&#1077 Age apparently succumbed t&#959 complications following a series &#959f seismic shifts [...]

[...] this morning to the news from three nights earlier, repeated from a presumably reputable source, of the passing of the Golden Age of Tech Blogging. The Age apparently succumbed to complications following a series of seismic shifts in the [...]

[...] past week though when Jeremiah Owyang commented on the topic in his post End of an Era: The Golden Age of Tech Blogging is Over I was all ears. Owyang is gifted when it comes to nailing down the current state of the web and [...]

[...] comes to the written word. Even BoingBoing a couple of days ago posted a link to an article about “The Golden Age Of Blogging” being over, citing social media and the natural growth of mainstream players into larger, less-mobile entities [...]

[...] to Jeremiah Owyang, a tech and market analyst, it is. He published a post titled End of an Era: The Golden Age of Tech Blogging is Over, which is gaining a lot of attention lately, mainly for the controversy it [...]

[...] My education and his education: this colors most everything that I do or say or write about our education system at both the K-12 and the college level. That’s my big disclosure, I guess — in a year of very odd tech blogger disclosures. [...]

[...] so on. I guess over is the new dead? Here are a few of the must read material reference blog post. End of an Era: The Golden Age of Tech Blogging is Over (started the conversation) Golden Age of Tech Blogging Done? I Couldn’t Disagree More ( a good [...]

[...] the state of blogging lately. Jeremiah Owyang kicked off the most recent debate when he declared The Golden Age of Blogging Is Over in where he says that at least the tech blogosphere is maturing and changing as the result of [...]

Tech blogging.. end of an era.

The problem is that everyone is rehashing the same thoughts because you’re seeing it on other sites. RSS Reader working and I can see the themes everyday.

Tech blogging is not necessarily done by technologists. You get the typical ‘I installed it, I clicked on it, I played with it for an hour”.

that is why I stay away from the big tech blog sites.

[...] Owyang, for example, said in his post about the ending of an era, that the dominating trend will be shorter, more social and immediate content. It’s partially [...]

[...] get sacked, Arrington set up his own blog, seen rumors of new blogs starting and had the usual fuss about Tech blogs being dead. Social media has helped drive these blogs to a new level because of the speed at which content is [...]

[...] over the holiday season, there was a minor kerfuffle about whether blogging is dead. Kicked off by social media wonk Jeremiah Owyang, pundits from all sides came weighing in on the topic. Does it matter? Should professionals care? [...]

[...] Altimeter 的产业分析师 Jeremiah Owyang 写了一篇文章，叫《一个时代终结：科技博客的黄金时代结束了》，根据他与产业内相关人士的交谈，列举了科技博客未来几大趋势，认为科技博客像电影产业一样，存在一个“迸发期”（emergence period），迸发期内各种新技术、新内容、新商业模式催生一个个新媒介（博客）。而现在，有几个趋势显示科技博客已经走完了这段“黄金期”，将走向下坡路。 [...]

[...] comes from the recent discussion about whether the “golden age” of tech blogging has passed or not.  For me, the perspective isn’t one of some golden age, but whether we’re [...]

[...] Growing evidence shows that social media, among other Internet-age phenomena, is actually rewiring our brains, creating shorter attention spans than ever before. Depending on what you believe, it may also be making us stupid and/or causing the end of the golden age of blogging. [...]

Why use the term “blog”? Surely these are professional news companies that employ reporters, editors, photographers, etc. 
Just because a news site might publish using WordPress or Movable Type, does that make it a “blog’”? It’s a content management system, it’s a publishing system.
Are news sites going away? Not as far as I can see. There are more of them everyday. Blogs these days tend to refer to personal sites written by professionals in various industries and they tend to be going away or at least, shifting to other platforms such as Facebook or G+, etc. 

[...] be fair, the recent discussion on whether blogging is dead actually stemmed from the post of Jeremiah Owyang which was not generally about blogging in general as dead but referring to tech [...]

[...] Fin de l’âge d’or des blogueurs tech – Jeremiah Owyang [...]

There’s a real opportunity for many more authentic subject matter experts to share their valuable perspectives without needing to find a major blog outlet to publish their articles now.

The challenge becomes making discovery of relevant, valuable niche content as easy for the audience as publishing has become for the author.

Welcome to the Digital Age of Media (again).

There’s a real opportunity for many more authentic subject matter experts to share their valuable perspectives without needing to find a major blog outlet to publish their articles now.

The challenge becomes making discovery of relevant, valuable niche content as easy for the audience as publishing has become for the author.

Welcome to the Digital Age of Media (again).

always keep producing fascinating blogs like this one its real worthy

[...] week with his blog commentary on the decline of tech blogging, or more specifically, the “golden age of tech blogging is ending.” There’s a bit of reaction out there on other blogs and by folks reacting on Twitter [...]

[...] a lot of others; most notably the Daily Progress’ links prior to 27 March 2008. Apparently blogging is dead. [...]

Hi Doug, We’re pretty close to what you described and with other peripheral features. Looking forward to connecting. 

I personally think it’s just evolving. As much as people are heavily relying on short status updates on twitter and facebook, there is still a necessity for longer format resources, like blogs and news sites. I guess, we just have to wait and see what these changes can be.

[...] as the tech blogosphere is over. According to famous tech bloggers analysts, there are some valid reasons for this change and for the extinction of tech [...]

[...] Owyang‘s Obit for the Golden Age of Tech Blogging spawned a lot of rebuttal, some in his comments but mostly via other blogs. Holy trackbacks, Batman [...]

[...] Amartino [es] reagerer på et indlæg af Jeremiah Owyang kaldet “Guldalderen for bloggeri om teknologi er slut” [en]. Mariano påpeger ironien i at poste et indlæg om “bloggens undergang” på [...]

[...] many influential bloggers have written about the end of the golden age of tech blogging. They say “tech” but in a way they mean blogging in general it seems. Some people were [...]

[...] نهاية العصر الذهبي للتدوين التقني [...]

Great Post! When you say the golden age of tech blog is over, do you mean BLOGGING in general? I dont think blogging will disappear. The very simple fact that people are sharing, and people are communicating, blogs will drive discussion. Look at it: blogging has given information as social character, in blogging we got the social life of information…twitter, facebook just extended it to the larger online community. 

As Pete say, without the content on mashable i wonder what people will exchange and talk. Now on the other side, we don’t follow each other – whatever you say on twitter for example, I dont get as we are not related (6 degrees if we want to call it). But by making a simple search, I came across your blog, read an interesting post, read those of the big guys further down and am leaving a comment. 

Just the fact of reading constructive comments within this post makes blogging strong at the first place. The interaction starts from here. The new media allows us to extend it. Another example is the following: there are also millions of people who are neither on facebook or twitter  and if they are, then they are there for friends and family. but they still read the original directly, print and participate in comments. In this sense, blogging won’t disappear. it might evolve. But then interaction with information has always evolved. I for one still resist the thought that social media with its shorter bits of content will push blogging to the exit. The short bits of content serve as a teaser to click and read. Besides quotations, I dont know anyone who resist clicking on the mashable short url following a title-news submitted

Awesome post.  Good insights. Most of the points are very true, but I don’t think that the golden age is still over, rather, the form of expression is changing. Now blogging does not mean only to write post and to discuss in comments, you can do many more. Social signals are  playing major role. The scope is huge but that needs new innovation – the right blending.  Yes I agree the comfort zone of blogging has gone. It’s becoming tougher day by day due to the competition and with the fastest changing scenarios.

[...] on December 29, 2011 in TechnologyA few days ago, Jeremiah Owyang of Web Strategist posted “End of an Era: The Golden Age of Tech Blogging is Over“, highlighting several points of why tech blogs are dying and successful writers, like Robert [...]

[...] Some people would like you to think blogging as we know it is over. [...]

I’d argue that tech blogging is getting smarter. The field’s been filled with copycats for several years, but stars are emerging through finding niches and innovation. Instead of everyone trying to be Mashable or RWW or Tech Crunch, bloggers are learning it’s smarter to cater to small, passionate niches.

Or that’s what I’m seeing.

[...] Owyang created a blog post titled, “End of an Era: The Golden Age of Tech Blogging is Over.” In it he describes how corporate acquisitions have stymied innovation. To me, to have [...]

[...] be fair, the recent discussion on whether blogging is dead actually stemmed from the post of Jeremiah Owyang which was not generally about blogging in general as dead but referring to tech [...]

[...] market analysis but I think he missed the point on this one, big time. He recently wrote a post on how the Golden Age of tech blogging is over. No way. Unless of course, he means we’re [...]

[...] The idea has been bolstered with some excellent research by UMass Dartmouth’s Center for Marketing Research in their 2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule. Similarly, Altimeter Group’s Jeremiah Owyang posited the “golden age of tech blogging is ending.” [...]

[...] It’s been around since the early 2000s, but it’s just recently reached its golden age (it’s just begun). I’ve learned a lot about using WordPress over the last few months, particularly when it [...]

[...] The idea has been bolstered with some excellent research by UMass Dartmouth’s Center for Marketing Research in their2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule. Similarly, Altimeter Group’s Jeremiah Owyang posited the “golden age of tech blogging is ending.” [...]

[...] The idea has been bolstered with some excellent research by UMass Dartmouth’s Center for Marketing Research in their2011 Inc. 500 Social Media Update: Blogging Declines As Newer Tools Rule. Similarly, Altimeter Group’s Jeremiah Owyang posited the “golden age of tech blogging is ending.” [...]

I think for new tech blogs to thrive, content is not the only way. You are right that social will really play an influential role on it.

This has been my point from the beginning. I have written a couple of articles to this effect. The future is the smaller unknown bloggers who are not driving someone else’s agenda or living under the sway of the “zeitgeist” of money first, money talks. 

[...] of declaring things “Dead” every so often (Bon Jovi anyone?), is it true? Is blogging dead? The main post I’m referring to is from Jeremiah Owyang. The 2nd post is a response to that from Brian Solis and [...]

the topic of the post is highly appreciable and I am very much impressed with the quality and researched work for the article. I think all the above Four Trends Show the End of this Era are truly valid.

Hi Jeremiah, I’m joigning the conversation a bit late… However I have some questions: I agree with the fact that the phenomenon is evolving but for internal blogs I see there still is some space especially when you’re talking about big companies where employees do not have access to internal social media platforms. I would be interested in knowing your thoughts. Sagz