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Video Interview: The Hierarchy of Social Business Maturity

Categories: VideoPosted on November 28th, 2011

Below, you can access a video of me presenting the highlights of my latest research on social business maturity.


Screen shot 2011-11-29 at 5.08.10 PM
Above: Click image to access video.

Thanks to Jonathan Gourlay of Search Content Management for interviewing me after my keynote at KMWorld in DC, discussing our latest research report, which you can download on Social Business Readiness. Here’s the slides from my keynote at KM World, which match the report, as well as the video above.

In this video interview (embedded above) I discuss the highlights from our latest report, I also discuss the Corporate Social Strategist, the leader of the social program on the business side within corporations, read a report about their career as well.

I’m looking forward to keynoting at LeWeb next week, the largest European internet conference, where I’ll be sharing our vision and findings on social, mobile, and local for the connected company, see you there!

Below are the 5 levels of the Social Business Hierarchy, read the full report (link above) to learn more

Companies Must Ascend the Social Business Hierarchy of Needs

This entry was posted on Monday, November 28th, 2011 at 9:41 pm and is filed under Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  • http://detroit.fwix.com Jamie Favreau

    I love how you say the tools are not important and I am a firm believer in a charter because internally everyone needs to be on the same page and sometimes businesses forget this when they say we need this and this but don’t know what they really want.

  • http://detroit.fwix.com Jamie Favreau

    I love how you say the tools are not important and I am a firm believer in a charter because internally everyone needs to be on the same page and sometimes businesses forget this when they say we need this and this but don’t know what they really want.

  • http://twitter.com/jowyang Jeremiah Owyang

    Thanks Jamie.  The tools are a commodity.  There are many many vendors.  Strategy, process, and internal change management is first.

  • http://peeppull.com/ Matthew Nysted

    It’s really an informative
    post. The 6 minute video will very helpful for us in finding the reasons why organizations
    get to the game late with regard to putting together a social media strategy. Discover
    what the five different levels of social media maturity are that companies go
    through.

     

  • http://peeppull.com/ Matthew Nysted

    It’s really an informative
    post. The 6 minute video will very helpful for us in finding the reasons why organizations
    get to the game late with regard to putting together a social media strategy. Discover
    what the five different levels of social media maturity are that companies go
    through.

     

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