Archive for October, 2011


People on the Move in the Social Business Industry, Oct 24, 2011

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The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

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People on the Move in the Social Business Industry:

  • Rob Smith joins Native as Digital Analyst Website data analysis and insight.
  • Brian England joins Western Union as Manager, Emerging Media Social Media strategy and process
  • Kate Kamber joins OttoPilot Media as Associate Account Management
  • Josh Pelz joins Gansevoort Hotel Group as Chief Digital Strategist All consumer facing digital produts
  • Joel Rayden joins FreshBuzz Media – Social Media Strategy and Design Agency as Managing Partner, Vice President of Digital Strategy Leadership of strategic initiatives including business development, digital strategy, research, analytics and key partnerships.
  • Judith Cohen joins FreshBuzz Media – Social Media Strategy and Design Agency as Founder and CEO Leadership of internal and external strategic initiatives including client strategy, management, development and key partnerships.
  • Laura Chavoen joins MSLGroup Chicago as SVP, Director of Digital Strategy Drive digital growth and innovation for MSL clients and MSLChicago
  • Carla Bourque joins Buddy Media as Senior Vice President, Western Region Sales Carla will head up the opening of Buddy Media’s new San Francisco office, and will lead the company’s sales initiatives for the U.S. West Coast.
  • Ken Mandel joins Buddy Media as Managing Director, Asia Ken will oversee and manage the opening of Buddy Media’s first Asian headquarters in Singapore.
  • Wayne Kurtzman joins Pitney Bowes as Manager, Social Media Marketing Research Help direct the growth of social media strategy and analytics..
  • Norys Trevino joins Logitech as Senior Manager, Social Media Create & implement the social media strategy, coordinating with stakeholders across Logitech to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. In addition to working on a metrics framework in which to track it’s effectiveness.
  • Tom Huxtable joins EngageSciences as Chief Revenue Officer Drive global expansion for the EngageSciences Social Media Marketing & Commerce Platform
  • Alex Schott joins Entergy as Manager, Social Media & Multimedia Communications Develop effective, ongoing social media strategies across all channels of social media.
  • Josh Pink joins uSamp as SVP, Corporate Strategy & Global Development Corporate Strategy, Product Development, New Market Entry & Revenue Growth
  • Ed Van Siclen joins Lithium Technologies as SVP of Business Development & Global Alliances Van Siclen will drive the ongoing expansion of Lithium’s worldwide partner network, identifying, managing and maximizing the company’s alliances and growth opportunities.
  • Emily Erekuff is promoted at Trulia as Community Programs Manager Emily is responsible for managing our Voices platform and expanding Trulia’s online community.
  • David Siegel joins Tour Edge Golf as Social Media Manager In charge of all blogger pr, and communications on the social web
  • Randy Skinner joins Telligent as Chief Operating Officer, Randy Skinner joins Telligent as Chief Operating Officer and will focus on ensuring customer success worldwide as he oversees departments for customer care, delivery, professional services and education.

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Community Manager jobs by Jake McKee
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.

Keynote Slides: Prioritizing the Coming Year, Achieve “Escape Velocity”

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What would you tell 600 marketers from the largest global brands who have European initiatives?

That’s exactly what I was tasked to do here at Bazaarvoice’s Social Commerce Summit in London today. These brands, which are quickly moving into the space, have adopted social technologies that include: ratings, customer discussions, and aggregate that data right on their own corporate website.

While companies are quick to launch a social networking page for their brand, or integrate customer discussions onto product pages, our research has found there are two distinct classes of companies: 1) Those that are building programs that will not scale, forcing them to ever-respond to customers and fall behind internal stakeholder requests. On the other hand, 2) Those that develop scalable programs that involve business formation, enabling the crowd to do the work for you, and under pinning systems that will cascade across the enterprise are better suited to avoid a career in sanitation.

Here’s my slides for today’s keynote, based upon the following three research documents, in which we’ve interviewed and surveyed hundreds of brands, and the vendors who serve them. Read, use and share widely these reports:

The presentation, which comprises this body of research, is available for download (sans registration) below: (Update: I learned you need a slideshare account to download without registering, this is not my requirement, however)

Update: A video of they keynote is now available.

Adapting to Radical Changes in Business

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End of Business

Colleague Brian Solis’s latest book, which focused on organizational change across many of today’s disruptive companies launches –I want you to buy End of Business as Usual now for your team.

In the spirit of Groundswell, Open Leadership, and Engage, another book to your business library is available.

The book is organized in two distinct phases. The first focuses on the changes to the converged and connected customers, the external forces. This is suitable for anyone who’s focused on customer strategy from marketing to support to product innovation.

The second half is designer for changes leaders within your company. These change agents within corporations may be managers, VPs, and your CEO who wants to shift the corporation to quickly adapt.

Across all of the book, I was excited to see see charts, diagrams, bring the book to life, including some of Altimeter’s work on org models and how companies are changing internally. If you want to learn more about the book, see the dedicated page discussing the premise at End of Business.

Occupy SF, While Nascent, is Rapidly Self-Organizing

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Left: Occupy SF on Sat, Oct 6th. A small group in early am manages camp in front of Federal building, crowd ebbs and flows throughout day. Photo via Ken Yeung.

Three days ago on Saturday, I visited the Occupy SF location with Chris Heuer of Deloitte, Chris Saad, VP of Strategy Officer at social media startup Echo, local photographer and technologist Ken Yeung (see his photo set, which made the Huffington Post), Startup CEO Larry Chiang,  Altimeter Researcher Zak Kirchner, and my business partner Charlene Li (and her son).  Our mission?  To interview the occupiers to understand their POV, in the context of understanding what they want, and where this movement is going to head.   Every day, I run searches on Twitter and Google news to follow the story, watch videos, read blogs, and mainstream news.  Yet it wasn’t enough, to really understand, and in the spirit of research, I needed to go down and see for myself and interview occupiers.

What was my goal? To understand from a first hand perspective, here’s what I found:

A small group, with a core catalyst team
The Occupy SF camp was not fully ramped when I saw it, perhaps this is what NYC looked like over a month ago.  Who was there?  Some would call them angry youth, homeless, old hippies, but I call them core catalysts.  While they don’t look like the mainstream, you can easily see how they are able to get more involved, esp as they tap into the unions for the march last Thursday.   We found some of them excessively angry, shouting demands that are unlikely to ever happen, and when I probed most, and asked “What is the solution?” they often did not know.  However I did talk at length with a middle aged cab driver who was educated, and well travelled.  He explained that they didn’t know the answer, but were here to point out the problem.  We respectfully continued the conversation for many minutes, and shook hands while he momentarily rested his picket sign. Overall, I noticed there were many mixed messages, most were there for different reasons, including homeless folks who just learned about it and decided to join in. I even witnessed a debate between two members arguing over what should be in a picket sign as it was focused on one group’s agenda. A very mixed bag for sure.

An interesting local eco-system that starts to self-sustain
What was really interesting to see is how they were organized anarchy.   The group has “general assembly” where they get together as a group and issue ideas and orders.  They also have a food donation line, where supporters bring food for them to eat at any time.  There was also a stationary bicycle being used to power car batteries (pic via Zak), which in turn powered cell phones, laptops.  Ironically, although they were protesting in front of the Federal building, they were using wifi from some open network right in that building, here’s me in the middle of the camp.  They also had a schedule of events, including workshops in which they would self-teach each other.   Follow Altimeter analyst Rebecca Lieb who has been watching the Occupy Wall Street movement from Manhattan.

At a broader context, unions –and corporations– joining in
The NY model is the one to watch, as this continues to grow by the thousands, other cities may follow suit.  We’ve already seen that unions (NYT reports) are joining the march and just yesterday, Unilver owned Ben & Jerry’s announced their support for the Occupy Movement and cited their stance on corporate social responsibility.   I’ve been talking with Alan Webber, who has a series of steps for companies to manage disruption, which I’ve included below.  We even talked to the cops (pic) who had their own opinions, (and often gave it to us) but were there to protect both the Federal property and the freedom of speech, a delicate balance.

Look back at previous stress times to predict how corporations will react
We just completed an extensive study focusing on 50 social media crises examples to understand what companies did, and what they needed to diminish the crises.  While this case is far larger than any Facebook punking, we also have evaluated how GM and Ford responded online during the recall, they both created website to take the conversation head on.  While both sites now redirect to their corporate website, years later, you can still find their GM Reinvention videos, repositioning as a rebirth. Altimeter analysts have been exchanging our views from our different cities and are continuing to discuss what this means for culture and business.

11 Principles For Responding To Disruption, via Alan Webber (Altimeter Analyst)
11 Principles For Responding To Disruption

Read more on Alan’s blog on how companies should respond to disruption. I’ll be enacting the “Living room” policy for comments, I’m open to all conversations in the comments, as long as they would be the same as I would allow in my own house from guests, let’s discuss. Update: Altimeter’s Rebecca Lieb gives her perspective from NYC.

Meetup: Business Leaders to Meet Occupy Everything. Sat AM in SF

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I’ve been watching with great intrigue the growing groundswell of the Occupy Everything that is directly challenging the economy, business, and the market. My business partner Charlene Li and I and the rest of the Altimeter analysts have been watching and discussing this growing movement, and want to learn more.

We conduct research (like this report on crises) for many of the large corporations that the movement is directing their energy at, and want to better understand this as this movement at this time is offering an ongoing dialog through their protests.

To learn more, Altimeter’s Charlene Li and myself (and other colleagues) will head to the movement to meet the protesters to engage in dialog and learn more from them their goals Sat morning in SF at 10am. We invite other business leaders (we’re business owners too) to join us, to engage in dialog and learn.

If you can’t attend (or too bashful to do so) please use me as a conduit, what questions would you want me to ask the protesters? Leave a comment here on this blog, or join the discussion on my Google+ feed.

I hope to engage in a civil conversation and learn more, as we continue to watch how business continues to evolve.

  • When: Sat, 10am
  • Where: SF: Federal Building, Market Street
  • Hashtag:  #ResearchOccupy
  • Planacast: Sign up here

Update: Colleague Alan Webber has posted about managing to disruption, in the context of Occupy Wall Street.

People on the Move in the Social Business Industry, Oct 5, 2011

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The LA Times features how employers are hiring social media professionals, showcasing a sliver of how folks spend their time during the workday.

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.


potm-banner-2


People on the Move in the Social Business Industry:

  • Scott Gulbransen joins H&R Block as Director of Social Media, hailing from Applebees social media program, read his blog, as he provides insight on the role.
  • Jon Barilone joins Digital Media & Learning Research Hub as Community Manager, where he leverages social media to initiate and maintain dialogue about the Digital Media & Learning Research Hub and its mission.
  • Mike Beauchamp joins The Golf Warehouse as Corporate Social Strategist Direct and manage all social initiatives for the company’s four brands.
  • Erica Kei founds Kei Consulting as Founder Social media media marketing consultant based in San Francisco.
  • Jeff Risley joins Intouch Solutions as VP, Social & Emerging Media with oversight of social and emerging media teams
  • Brycie Jones is promoted at Oregon Health & Science University as Social Media Manager Managing the social media strategy for the institution and its academic, healthcare and research missions.
  • Jeffrey Mack joins Crestron as Social Media Marketing Manager Expand Crestron’s social footprint through increased engagement in established networks and entrance into new social channels.
  • Tony Lorenz founds bXb Online as Founder Launched new company to help organizations to extend their face-to-face events with virtual and social media technologies.
  • Peter Davison joins Ludvik+Partners as Managing Director of Emerging Markets Building up crowdsourced creative communities and new business opportunities
  • Maura Ginty is promoted at Autodesk as Senior Manager, Strategic Research & Innovation Integrating search, social, and other new digital programs.
  • Daniel Zucker joins Autodesk as Social Media Manager Lead social media strategy, analytics, training and cross-company work.
  • Jim Gray joins Integrity Music as Digital Strategist will work closely with our digital team and artists to collaboratively create strategies
  • Xavier Jimenez joins Lithium Technologies as Director, Product Management Focusing on product strategy alignment with social media innovation, customer analytics, and enterprise customer success at Lithium.
  • Derek Sawchuk joins Passenger as Senior Community Strategist Business Development in Canada and Midwest, US.
  • Jason Butka joins Passenger as Senior Community Strategist Develop new clients by building proper strategy, expectations and structure for research, innovation and advocacy based online communities.
  • Karen OBrien joins Wunderman as Director, Social Media Practice Joining the Wunderman Seattle office to lead a Social Media Practice.  I’ve known Karen for many years now, she’s wonderful, congrats to the new team
  • John Schneider joins Taykey as SVP of Sales Heading up sales at Taykey, a Sequoia Capital backed start-up.
  • Sachin Devand joins 33Across as Vice President of Platform Products He is currently responsible for developing next generation advertising products for 33Across.
  • Carine Roman joins 33Across as Vice President of Operations Her responsibilities encompass analytics, media and sales operations, campaign optimization, and fulfillment.
  • Pedro Mejia joins 33Across as Vice President of Finance In his broad capacity as VP of Finance, Pedro oversees multiple facets of the organization, such as finance, facilities, and HR, while also providing commercial and strategic partnership to the executive team.
  • Last but not least, Rebecca Lieb joins Altimeter Group (where I’m an analyst) as our analyst focused on media, advertising, content.

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Community Manager jobs by Jake McKee
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.