Recording: Apply Social Across the Customer Hourglass

Left: The Customer Hourglass looks at the entire customer experience –beyond the marketing funnel. Today, 82% of marketing departments have formalized social media programs, and are just spreading to other business units such as 30% of customer support and a mere 16% of product teams … Continue readingRecording: Apply Social Across the Customer Hourglass

The Three Types of Companies: Biggest, Better, and Different

I want to share with you, I’ve found there are only three types of companies. Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet … Continue readingThe Three Types of Companies: Biggest, Better, and Different

People on the Move in the Social Business Industry, Sept 19, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, … Continue readingPeople on the Move in the Social Business Industry, Sept 19, 2011

Disruption at Disrupt? Not Quite, but Here’s a Few Gems

Left Image: Startup Alley features 200 emerging startups, I talked to as many as I could. In my quest for ABR (always be researching), the Three Web Strategy Spheres, I had a day to focus in on the technology sphere (the bleeding edge of it) … Continue readingDisruption at Disrupt? Not Quite, but Here’s a Few Gems