Video Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy

Responding to Customers In Social Support May Be Hurting Your Brand. Why? You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and use … Continue readingVideo Replay: 10 Reasons Customer Care Has Changed and How To Build a Strategy

SWOT: Five Ways Google+ Can Become Mainstream

Google+ A Solid Start, Yet Still Not Compelling for Mainstream Adoption. I spent nearly the entire weekend playing with Google+ (here’s my profile), and even was using Google’s Android Honeycomb operating system on a Galaxy Tab to see how well it integrates.  So far, I’m … Continue readingSWOT: Five Ways Google+ Can Become Mainstream