Archive for May, 2011


Business Development VP / DIRECTOR

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Business Development VP / DIRECTOR

We are a venture funded startup backed by one of the top VC firms in the world. We are located on Sand Hill Road in Menlo Park, CA, and are currently in stealth mode developing a next-generation social media platform. Founded by a star team of former Yahoo, AOL, Accenture and VCs, we are in the process of assembling a spirited, world class startup team. We are looking for extremely talented people who love what they do and are passionate about developing ground-breaking products with other likeminded overachievers – we look forward to meeting you!

The ideal candidate thrives in a startup environment, is passionate about marketing and all things Web, and can break through barriers to achieve stretch goals. This is a highly visible position. Many significant companywide initiatives are driven from this role so you will have a lot of resources at your command. We’re providing a fabulous opportunity for the right candidate to shine!
Job Description

  • Reports to the CEO
  • Development of strategic partnerships with major corporations
  • Development of strategic partnerships with growing online web communities
  • Outreach to top MBA academic thought leaders

Responsibilities include:

  • Manage the business development and marketing department
    • Set goals, tasks, priorities and timelines for team
    • Hire, train, and develop team
    • Report results to management
  • Develop and manage all strategic partnerships
    • Close deals with key strategic partners
    • Partner identification, prioritization, and negotiation
    • Partner financial modeling/analysis
    • Partner presentations (external, internal – green light process)
    • Partner contract drafting, closing
  • Plan and attend conferences and events

Experience Requirements

  • 5+ years of business development experience – closed major deals
  • Major enterprise sales experience in the areas of HR, Intranets, Portals, Document Management, or Collaboration software
  • BS and/or MBA (preferred) from a top-tier university
  • Highly referenceable background

Personality Requirements

  • Results driven: sets ambitious goals, breaks through barriers to reach them
  • Forward leaning: always moving ball forward, quick deliverable turnaround
  • Professional: creates error-free, structured work product
  • Team leader: commands respect of peers, future CEO potential
  • Startup Guy: “Gets” the modus operandi of Silicon Valley startups

We offer a casual fun environment with competitive salary and GREAT benefits

    • We offer ABOVE market salaries and significant equity for stellar candidates
    • Employer paid healthcare coverage
    • Employer paid dental coverage
    • Employer paid vision coverage
    • Two weeks paid vacation
    • Employer paid parking
    • Paid personal days
    • Paid sick time
    • Paid holidays

VP Marketing and Community Development

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VP Marketing and Community Development

We are a venture funded startup backed by one of the top VC firms in the world. We are located on Sand Hill Road in Menlo Park, CA, and are currently in stealth mode developing a next-generation social media platform. Founded by a star team of former Yahoo, AOL, Accenture and VCs, we are in the process of assembling a spirited, world class startup team. We are looking for extremely talented people who love what they do and are passionate about developing ground-breaking products with other likeminded overachievers – we look forward to meeting you!

The ideal candidate thrives in a startup environment, is passionate about marketing and all things Web, and can break through barriers to achieve stretch goals. This is a highly visible position. Many significant companywide initiatives are driven from this role so you will have a lot of resources at your command. We’re providing a fabulous opportunity for the right candidate to shine!

Who You Are:

  1. EXECUTION FOCUSED – you want to do things “right” and you coined the phrase ‘the devil is in the details’
  2. You’ve not only helped companies build great online communities professionally, but you’re a rockstar on several consumer communities yourself
  3. Nobody has ever needed to ask you to be more ‘goal orientated’ or ‘self-directed’
  4. People describe you as having an outgoing, fun, and assertive personality

Responsibilities:

  1. Own community building initiatives, which includes blogging, community outreach, PR, promotions, and internal programs
  2. Chief evangelist (second to CEO), becoming part of the highly visible face of the company both online and offline
  3. Collaborate with CEO and product team to enhance the product’s community interactions
  4. Develop and implement marketing plans in conjunction with outside grassroots marketing consultants
  5. Create new sources of customer acquisition channels through innovative thinking, ideas and business development relationships
  6. Lead feedback loop with product team to continuously innovate the service
  7. Recruit additional web marketing talent

Requirements:

  1. Strong Executor: Strategic and analytical in your thinking, but even stronger in making it happen with panache
  2. Vision: Constantly looking beyond the horizon and shaping our company to address our users’ evolving needs
  3. Scalability: Demonstrated ability to work effectively in a new startup environment and grow as the organization expands
  4. Experience: Has done this before either at a startup or a new division in a large company

We offer a casual fun environment with competitive salary and GREAT benefits

    • We offer ABOVE market salaries and significant equity for stellar candidates
    • Employer paid healthcare coverage
    • Employer paid dental coverage
    • Employer paid vision coverage
    • Two weeks paid vacation
    • Employer paid parking
    • Paid personal days
    • Paid sick time
    • Paid holidays

Web Strategy Redesign: Your Feedback Wanted

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Web Strategists, I wanted to thank you all for being so involved in the comments, reading, and sharing the Web Strategy blog over the past years. As you often hear me discuss how orginizations must involve their own customers and marketplace involved in their feedback loops, I want to also live that as best as I can. I’m embarking on yet another blog redesign, working with Engage Sciences (Design), and Mitch from StudioNashVegas (Development, in the next phase), to build the next generation of this website. As I’ve done in the past, I always want to involve you, the customers, as part of the feedback loop.

I’d love your feedback in the following three comps, using discussion points loosely around the required JJG’s Five Elements of UX which I’ve adopted many times:

  1. Look and feel: Branding.  Out of the three comps, which one best fits my brand and that of the community?
  2. Interface and Interaction design: Does it look easy to use some of the interactive pieces to find and navigate to information?
  3. Information Design: In the classical IA sense, is the information displayed in a way that makes it easy to read, find, and consume?

The other 2 elements (content and strategy) remain constant from previous posts, but you can see the below comps have a greater focus on the content assets (speeches, reports, webinars, slides, infographics) beyond just text.

Here’s three distinct comps for your review:
(note: I updated so when clicking on thumbnail you are advanced to full size image)



Blog Concept 1C

Wireframe 1: Professional personal brand. This design would feature more of the ‘personal brand’ or ‘career brand’ as I prefer to say, and could have more pictures of me. While I’m a bit bashful to push that too hard (as I’d rather have the focus be on content, not me) it’s a concept the team wanted to try. You can see this variation that has images as the BG, but I worry about sending the wrong message (larger than life ego) and of course readability.


Blog Concept 2C

Wireframe 2: Corporate Ready: True to my business focus, and those I serve in the world’s largest corporations. The navigation elements are easier to use and centralized, and there’s dedicated features for reviewing content assets towards the bottom. Also notice the decreasing ‘content funnel’ with the latest post in largest form, then they reduce in size as older content decrescendos.


Blog Concept 3C

Wireframe 3: Fresh and Friendly. This one is a real departure from the others shown, or anything done to date. While the color palette can easily be changed, the goal is to really allow fresher perspective that’s warmer and inviting, and using a different layout. Assume the ‘colored fan’ would be replaced by a graphical element suitable for the overall brand, that’s just a placeholder.


You can see all the wireframes here in the full flickr set, provided by Engage Sciences team.

I really look forward to your feedback below, I’ll read and respond to as many comments as possible, as well as the design and development team. We’ll make some final tweaks based on your feedback then move into development cycles and prepare for dev testing then production launch.

Video: Future of The Web, Devices, Culture. On This Week on Tech (TWiT)

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I had the honor of appearing on the famed tech channel ForeCast on This Week in Tech,, affectionally known as (TWiT), spurred from Leo Leporte.  While I’ll keep it brief, you can check out the hour long show, where I streamed live from our office The Hangar (see pics from our recent event) in San Mateo.  

This show, ForeCast discusses the future of technology, and I was able to give a prediction they’ve not heard before that “URLs and Domains as know them go away”.   We discussed pushed the thinkiing and talked about how devices disappear, and fade into the background.


FourCast
Click to advance to show, featuring: Tom Merritt, Scott Johnson, Joshua Caleb and myself

Love to hear your comments below, on the future or the web, devices, and work.

People on the Move in the Social Business Industry: May 1, 2011

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As the UK Government is on the hunt for their digital executive, more awareness is being given to these digital roles, from the Telegraph.

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters.

Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in.

In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007.

potm-banner-2


People on the Move in the Social Business Industry:

  • Patrick Salyer, is promoted to Gigya CEO and is responsible for Gigya’s overall business strategy and day-to-day operations. Patrick previously held the position of Vice President of Strategy and Operations at Gigya
  • Scott K. Wilder, Experienced Social Media Practitioner, Joins the Human 1.0 Team and Opens the West Coast Office
  • A few changes at Edelman, Kevin King named global practice chair, David Armano named EVP of Global Innovation and Integration and Steve Rubel named EVP, Global Strategy and Insights.  Congrats to these promotions within the firm.
  • Andy Shaindlin announces that he is joining Carnegie Mellon University in Pittsburgh, Pennsylvania as Associate Vice President for Advancement (Alumni Relations and Annual Giving), and has a strong history of focus in the social media space for Alumni programs.
  • Bilal Jaffery Associate Director of Marketing, Social/Digital at Bell Canada, leaving IBM
  • Kristin Reichert, formerly Telligent’s Vice President of Finance and Administration, has been promoted to Chief Financial Officer.
  • Telligent’s strategy expert, Cecilia Edwards, has also been appointed as Senior Vice President, Client Services. As a member of the senior management team, Edwards leads Telligent’s client services organization, which includes professional services, strategic advisory, and training.
  • Scott Burton joins The Regence Group as Manager of Media/Public Relations Oregon Spokesperson, Social Media Strategist
  • Lisa Woods joins OneAmerica/AUL as Web Content Manager, Retirement Services Web content and social media strategy
  • Don Knox joins Native Instinct as VP Business Development. Don will be responsible for Client Satisfaction, new business development, marketing, partnerships and alliances at Native Instinct.
  • Katinya Lilly joins Texas Instruments as Signal Chain and Wireless Internet Marketing Analyst Working with the Signal Chain and Wireless business units to the areas of SEO page optimization, metrics, web content management, and campaign support
  • Josh Austin joins Backcountry.com as Social Media Manager Responsible for developing and overseeing the execution of the companies overall social media strategy.
  • Eric Lowe joins BC Lottery Corporation as Senior Manager, Social Media Strategy Develop and manage corporate-wide social media strategies.
  • Andrew Kisslo joins Microsoft as Group Manager Digital Marketing, Social Strategy, Web Commerce
  • William Reichard joins Turning Minds as Communications Director Communications strategy and project management
  • Michael Wiley joins Vivaki as EVP, Chief Social Media Officer Standardization of product offerings and product development, as well as M&A activities and education & training
  • Greg Tirico joins Sage as Senior Social Media Manager Responsible for the overarching corporate social media strategy
  • Colin Sutton joins OMD as US Director, Social Media Building and managing OMD’s social media business practice and provide thought-leadership to our clients.

Submit a new hire:

Seeking a job?

  1. See the Web Strategy Job Board, which includes paid submissions from the top brands in the world.
  2. Community Manager jobs by Jake McKee
  3. Social Media Jobs by Chris Heuer
  4. Social Media jobs, filtered by SimplyHired
  5. Social Media Job Network by James Durbin
  6. 25 places to find social media jobs by Deb Ng

Additional Resources:

Please congratulate the new hires by leaving a comment below.