Web Strategy Redesign: Your Feedback Wanted

Web Strategists, I wanted to thank you all for being so involved in the comments, reading, and sharing the Web Strategy blog over the past years. As you often hear me discuss how orginizations must involve their own customers and marketplace involved in their feedback loops, I want to also live that as best as I can. I’m embarking on yet another blog redesign, working with Engage Sciences (Design), and Mitch from StudioNashVegas (Development, in the next phase), to build the next generation of this website. As I’ve done in the past, I always want to involve you, the customers, as part of the feedback loop.

I’d love your feedback in the following three comps, using discussion points loosely around the required JJG’s Five Elements of UX which I’ve adopted many times:

  1. Look and feel: Branding.  Out of the three comps, which one best fits my brand and that of the community?
  2. Interface and Interaction design: Does it look easy to use some of the interactive pieces to find and navigate to information?
  3. Information Design: In the classical IA sense, is the information displayed in a way that makes it easy to read, find, and consume?

The other 2 elements (content and strategy) remain constant from previous posts, but you can see the below comps have a greater focus on the content assets (speeches, reports, webinars, slides, infographics) beyond just text.

Here’s three distinct comps for your review:
(note: I updated so when clicking on thumbnail you are advanced to full size image)



Blog Concept 1C

Wireframe 1: Professional personal brand. This design would feature more of the ‘personal brand’ or ‘career brand’ as I prefer to say, and could have more pictures of me. While I’m a bit bashful to push that too hard (as I’d rather have the focus be on content, not me) it’s a concept the team wanted to try. You can see this variation that has images as the BG, but I worry about sending the wrong message (larger than life ego) and of course readability.


Blog Concept 2C

Wireframe 2: Corporate Ready: True to my business focus, and those I serve in the world’s largest corporations. The navigation elements are easier to use and centralized, and there’s dedicated features for reviewing content assets towards the bottom. Also notice the decreasing ‘content funnel’ with the latest post in largest form, then they reduce in size as older content decrescendos.


Blog Concept 3C

Wireframe 3: Fresh and Friendly. This one is a real departure from the others shown, or anything done to date. While the color palette can easily be changed, the goal is to really allow fresher perspective that’s warmer and inviting, and using a different layout. Assume the ‘colored fan’ would be replaced by a graphical element suitable for the overall brand, that’s just a placeholder.


You can see all the wireframes here in the full flickr set, provided by Engage Sciences team.

I really look forward to your feedback below, I’ll read and respond to as many comments as possible, as well as the design and development team. We’ll make some final tweaks based on your feedback then move into development cycles and prepare for dev testing then production launch.