Detailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

Above: Click image to download the Webinar Checklist Sheet on Slideshare. Webinars continue to be an important way companies connect to customers for education, marketing, sales, and customer support purposes.  Yet most companies relegate these tasks to junior staff at the last minute, forgetting a key number of crucial steps and increase risk.  While tools like Cisco’s Webex, GoToMeeting, Adobe Connect, and Microsoft LiveMeeting and Slideshare Zipcast, (Or Virtual events with On24, INXPO, Unisfair ) offer a variety of technologies, they don’t provide a strategy or a comprehensive checklist on the many components needed. Get to know the Ten P’s Master the Ten P’s, and notice that steps one through seven are actually before the actual webinar performance. The Ten … Continue readingDetailed Guide for Download: How To Successfully Produce A Professional Grade Webinar, Webcast, or Teleconference (The Ten P’s)

People on the Move in the Social Business Industry: May 20, 2011

Over the past few years, I’ve been managing these hire mentions, they started out as slow, then moved to monthly, however the industry is picking up and I’m publishing twice a month as this space continues to accelerate forward. The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see … Continue readingPeople on the Move in the Social Business Industry: May 20, 2011

Keynote: How to Develop a Mobile Strategy (Video and Slides)

Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics. That’s right, tactics. Why? As the latest technology came around, companies would prescribe towards them in a haphazard way, or rely on their agencies to select the app to appease a ‘mobile solution, quickly’. Instead, companies should evaluate how their customers use mobile technologies across their entire life and brand process. Working closely with the research team here at Altimeter, we were able to structure a mobile strategy based on the customer life process –not just on … Continue readingKeynote: How to Develop a Mobile Strategy (Video and Slides)

Event Rollup: Gamification Discussion At Altimeter Roundtable

Last night, Altimeter hosted a first in many public roundtables on disruptive technologies. Twenty highly engaged folks that ranged form skeptics, brands, gamification vendor provider (Empire Avenue, Badgeville, Zynga, Gigya) to players of these games. The 1.5 hour discussion discussed how these platforms work, explored business models, how brands can get engaged, risks and challenges, and discussed how case examples are emerging. We had a mixture of Altimeter Roundtables are designed for everyone to participate and explore, challenge, expose risk, and discuss the future of disruptive technologies, and we did just that, below are the event highlights: Above: Lively discussion on the topic of Gamification for consumers, brands, startups at Altimeter’s HQ, The Hangar While we were able to live … Continue readingEvent Rollup: Gamification Discussion At Altimeter Roundtable