Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)

If you haven’t read our report on How Corporations Should Spend on Social Business, start there. This data is a segment of the research panel over 140 global national corporations with over 1000 employees, which we deem enterprise class corporations. [Predict the Future of Social Business by analyzing how the Advanced Corporations Spend Now] We segment corporations into a variety of maturity phases to indicate how advanced they are, although there are more gradients we can apply, we’re focused on three major segments at this time ranging from novice, intermediate to advanced, we found that there’s a natural bell curve with the intermediate accounting for about half, and about a quarter that are novice as well as advanced. In the … Continue readingData: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future)

Contingent of Corporate Social Strategists Grows

I just updated the growing list of Corporate Social Strategists, you can take a look at these 280 professionals leading the charge at their corporation. For a few years now, I’ve been managing the list of Corporate Social Strategists at large corporations (over 1000 employees, and on the buyer side).  Part of my passion from being in this role at Hitachi a few years ago, has lead me to conducting in depth research on the future of this role, the Corporate Social Strategist (persona, title, degree, background, challenges, goals, teamcount, budgets).  Since then, I’ve been making regular updates on the weekends when I can find time, and wanted to post a few stats: 280 folks have this highly coveted role, … Continue readingContingent of Corporate Social Strategists Grows

People on the Move in the Social Business Industry: March 18, 2011

The hires in the social business space continue to heat up, in fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since Q4, 2007. People on the Move in the Social Business Industry: Steven Lazarus joins Toys”R”Us as Online Manager, Emerging Media where he will be managing all social media for … Continue readingPeople on the Move in the Social Business Industry: March 18, 2011

The State and Future of the Social Media Management System Space

Front and center industry analyst disclosures: Your trust is important to us, as such, we strive to disclose our client relationships, some which are listed in the following post, read Altimeter’s disclosures page. Research Summary: Growth in Vendors and Market Demand –Yet Space Is Immature Social Media Management Systems, like CMS systems for websites, these SMMS systems (see list of all vendors) help companies manage, maintain, and measure thousands of social media accounts, are the next growth market for the social business category. While saturation is at 58% of corporate buyers, the average deal size is a meager $22,000 but will expect to grow to six figure annual deals in coming quarters to meet market demand. This growing space has … Continue readingThe State and Future of the Social Media Management System Space

SXSW 2011: Great for Networking, But No Technology Breakthroughs

I’m writing from a Jetblue flight from Austin back to Silly Valley, it’s a great chance for me reflect on what happened in the last few days at SXSW and sober up both from last night’s party and the excess of stimuli –they both require some detox. First of all, this is the type of event people love talk about when they’re there, but those who aren’t there may find the noise excessive. I’ll try to boil down the key things I observed, caveat, this is just one person’s perspective, leave a comment with your experience. SXSW, Bigger Than Ever Attendance was up, many rumored that it was up around 30% over last year, which was also growing. There were … Continue readingSXSW 2011: Great for Networking, But No Technology Breakthroughs

Data: How Wealthy Corporations Spend On Social Business

How do the biggest and most successful corporations spend on social business? We aimed to find out. These “wealthy” (which deemed by annual revenues) corporations spend comparatively more on customer facing social business efforts than most other corporations, yet the overall subtotal of spending is significantly small. First, recognize that social business has only been formalized in programs for about two and a half years (data), and most companies are intermediate but not advanced.  The following data is of companies with over $10 billion dollars in revenues per year, and their expected spend as reported by the Corporate Social Strategist.  This data is a cut from our recent reports on Social Business Spending, and clients can receive additional data from … Continue readingData: How Wealthy Corporations Spend On Social Business