Matrix: Risks and Rewards of Social Business

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[...] From Jeremiah Owyang’s Matrix: Risks and Rewards of Social Business [...]

I do like where you are going with this. I would suggest that you add a parameter on “who” is commenting. Sometimes, as you are fully aware, there are true influencers that you “need’ to respond to. The risk is also how it is said. I like this preso on GM: http://www.damniwish.com/2010/09/general-motors-video-case-study-using-social-media-to-avert-a-crisis-presented-by-joe-lamuraglia.html . It depicts that generic responses may hurt your and risk is decreased by being “real” — Thanks for the great topic. It is a well needed discussion point.

I do like where you are going with this. I would suggest that you add a parameter on “who” is commenting. Sometimes, as you are fully aware, there are true influencers that you “need’ to respond to. The risk is also how it is said. I like this preso on GM: http://www.damniwish.com/2010/09/general-motors-video-case-study-using-social-media-to-avert-a-crisis-presented-by-joe-lamuraglia.html . It depicts that generic responses may hurt your and risk is decreased by being “real” — Thanks for the great topic. It is a well needed discussion point.

j
you need a new template
the matrix thing is wearing thin

Janice

Thanks for being engaged and for the feedback, I want to improve, constantly. What type of content format would you suggest? Do see my slides, webcasts, reports beyond just the matrix for other examples.

IMHO, I find the 'matrix thing' to be good: simple and to the point. For the amount of content that Jeremiah produces within a very fast changing industry, I would rather focus on quality of content to keep the articles current/relevant than have them be slowed down by eye candy graphics.

[...] ik me beperken tot damage control, het volgen en leren, voordat je er actief mee aan de slag gaat.Jeremiah Owyang heeft een mooie matrix van gemaakt van de kansen en bedreigingen van wel en niet iets met social [...]

[...] his most recent Matrix: Risks and Rewards of Social Business, industry analyst Jeremiah Owyang sums up the risks of not [...]

[...] same questions: How is ALL of this going to benefit us?  What if it all goes wrong?  This matrix from Jeremiah Owyang boils down the main concerns and take aways into an easy to read format. To some organizations [...]

Jeremiah yet another one of your great tables on web strategies thanks

[...] Today, I found a useful matrix representing the risk and reward of using social media for business. [...]

Hi Jeremiah, great matrix as always

By the way, What do you think about including increasing sales on the benefit participating axis?

STRATEGIC PLANNER AND SOCIAL MEDIA BUZZING CONSULTANT… Spreading social media and buzz marketing passion all over the world. NOW IN SINGAPORE!!

Hi Jeremiah, great matrix as always

By the way, What do you think about including increasing sales on the benefit participating axis?

STRATEGIC PLANNER AND SOCIAL MEDIA BUZZING CONSULTANT… Spreading social media and buzz marketing passion all over the world. NOW IN SINGAPORE!!

[...] wat strategischer overzicht met de ‘risks’ en ‘rewards’. Afkomstig van social (CRM) goeroe Jeremiah Owyang. Zoals elke investering, zijn ook aan social business risico’s en beloningen verbonden. AKPC_IDS [...]

Hi Jeremiah,

I think adding a text indent to the bullet points would make the content much more readable – particularly when the lines wrap. Also, updating the colour pallet might make them pop a bit more.

I really liked the short format of the last email – it meant that I read it instead of filing away for later.

Cheers,
Ian

Noted Ian, good feedback.

Originally this was created for an in person presentation, but your suggestions apply both ways, keep em coming, Improving communications is a life-long practice.

Hi Jeremiah, and thanks for the nicely structured pros and cons on the question of 'what happens if we do / don't participate in social media outlets?'

One thing I've always thought of being a huge risk, is when companies – either by themselves or by contracting agencies – participate in conversations under aliases, and get caught doing so.

I've witnessed around a half-dozen instances where a suspiciously over-positive comment regarding a certain company or it's brands is found out to be a corporate, and not a consumer, post. Usually the outcome is that for that particular brand, any goodwill made will just about collapse. At least within those communities where the 'alias-trolling' happened.

Of course, I do understand that the word 'participation' would probably refer companies participating openly, under their own banners. Yet, these bad examples do give thought to the quality of participation that companies show from time to time.

For example, the weekly 'good morning!' or 'have a nice weekend!' tweets are still far from actual participation, even though some companies might think otherwise.

Live and learn, I suppose. : )

I enjoyed your matrix because it presents the information in a different way and I can easily jump to whichever result I wish to find, just by following it. Evaluating the risks and rewards of engaging in social media for business is important because while it is a fantastic outlet for communication, used incorrectly can ruin your brand. –Stacey Acevero @PRWeb http://www.prweb.com

I enjoyed your matrix because it presents the information in a different way and I can easily jump to whichever result I wish to find, just by following it. Evaluating the risks and rewards of engaging in social media for business is important because while it is a fantastic outlet for communication, used incorrectly can ruin your brand. –Stacey Acevero @PRWeb http://www.prweb.com

A very nice article and very useful little table. Considering the day and age, social media is truly a big thing and a business not participating is likely to fall prey to those which are. As tempting as the benefits of not participating might be, people are more likely to go for a business they feel care about them.

Mikko, the appropriate way is transparent and authentic participation –don't do it otherwise.

very good

[...] Matrix: Risks and Rewards of Social Business [...]

[...] se il tema è ormai molto sviscerato, questa matrice di Jeremiah Owyang (Blogger autorevole e Partner di Altimeter Group) è un buon esempio di sintesi di tante [...]

[...] Web Strategy by Jeremiah Owyang | Social Media, Web Marketing [...]

[...] sak att faktiskt göra det. Jeremiah Owyang har som vanligt kloka tankar och delar i posten “Risk / Reward Matrix in social business” med sig av en matris som kanske gör det lite enklare att avgöra vad just ditt företag [...]