Upcoming Altimeter Conference: The Rise of Social Commerce

Rise of Social Commerce, an Altimeter Conference

What in the heck does “RSC10” standfor?
Here’s some of the clever answers we saw on Twitter when I posed the question this weekend: “Royal Shakespeare Company“, “Random Social Convention 2010“, “Russian Syndicate Cosmodrome, 2010“, “10” rubber scraper) http://bit.ly/cMq5vj“, “Real Time Social Collaboration” or my personal favorite “Recursive Systematic Convolutional 2010 conference“.

Our First Conference: “The Rise of Social Conference”
Altimeter Group is hosting our first conference The Rise of Social Commerce. We focus on disruptive technologies to business and see how consumer technologies like social and mobile are starting to influence commerce, supply chain management, and demand for new products and services.

Shoppers want to belong. They want to be heard. They want to feel valued. They crave a better buying experience. Power is shifting from the retailer to the shopper. Social commerce is filling the void between clicks and bricks to deliver a personalized experience. Join us to understand how to leverage these shifts to improve your brand.

The Details: Attendees and Sponsors
We’re inviting the world’s top brands to attend our event, and want to work with our sponsors like Vision Chain to reach them, and participate in the event.

  • Date: October 6th and 7th
  • Location: Four Seasons, Palo Alto, CA
  • Theme: The push for customer advocacy. Reinvent your brand through the Rise of Social Commerce

The Altimeter group will be leading the discussion, from Charlene Li focused on leadership, Lora Cecere who’s leading this effort focused on supply chain management, Michael Gartenberg focused on mobile, Ray Wang focused on enterprise software, Deb Schultz focused on innovation and design, and Alan Webber focused on Government, data, and user experience, we aim to lead the industry discussion forward, see the evolving agenda.

Below, in the comments, I’d love to hear what topics you think should be discussed at at Social Commerce conference, shout out what you’d expect to hear.

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  • Francine

    An important part of that will be customer service expectations from social commerce. As an empowered “social customer,” my expectations of customer service are rarely met. As an example, I sent an email to Wells Fargo on Saturday asking them if they could stop a check that has not arrived in the mail. It's Monday at 11AM PST and I haven't heard from them yet. Although I know the business day has barely begun, I'm already impatient. What's more, I know I am wrong and unrealistic. But “business days” no longer exist for me, so how should they still exist for a bank.

    Just and example of something i have seen touched on in your groups, but something that needs FAR more discussion if social commerce is going to happen.

    Another topic, pretty far removed…privacy.

  • Noted Francine.

    Customer service impacts how customers engage –an therefore commerce.

    Privacy. Fallacy or fact? Good topic.

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  • I’ll check out the conference…important topic.

    Three questions/suggestions:

    1. Outside of your agency, who are you bringing in to talk?

    2. Topic–where is social commerce going to take place–on the social platform itself like Facebook (http://bt.io/FTsx), on the ecommerce site, at the intersection of these two?

    3. Topic–Social commerce and socialTV? Or where is social and TV and commerce coming together (http://bt.io/FTuJ)

    Looking forward to seeing you folks there if I can make it.

  • I’ll check out the conference…important topic.

    Three questions/suggestions:

    1. Outside of your agency, who are you bringing in to talk?

    2. Topic–where is social commerce going to take place–on the social platform itself like Facebook (http://bt.io/FTsx), on the ecommerce site, at the intersection of these two?

    3. Topic–Social commerce and socialTV? Or where is social and TV and commerce coming together (http://bt.io/FTuJ)

    Looking forward to seeing you folks there if I can make it.

  • Tjerja

    The only thing missing in the line up; is a consumer (representative) that could give new insights and ideas from a user's point of view. Now it's only from a business perspective. Maybe a trendwatcher? Or consumer-research specialist? I'm all the way from Amsterdam (europe), but love to hear/read the outcome of this event. Are you going to post anything on your blog? good luck!. Cheers, T.G.

  • Love Tjerja's input on adding a consumer rep for a “practical” viewpoint. Instead, why not invite an assortment of “guest consumers” to evaluate the speakers throughout the event. They could record their thoughts, reactions, insights and suggestions, which could be collected and compiled as an objective consumer response to the business perspective. Hmmm?

    From the Evolving Agenda, I'm fascinated about 2 topics: “How does Social Commerce change the Future Buying Experience” and “How does Mobility change the Shopping Experience”. Related experiences, yet different….

  • Lora

    Hi Cathy
    I am a partner and friend of Jeremiah's and coordinating the agenda. I like your ideas about getting input live from real consumers during the event. We could do this through the live streaming. After all, aren't we all consumers of these products in our everyday lives?

    Thanks for your input and support of the conference. See you there?
    We confirmed two new speakers yesterday. We are excited.
    Rise of Social Commerce….

    Let's make it happen.

  • Lora

    Hi Tjerja

    Thanks for your input.
    I am a friend and colleague of Jeremiah's at Altimeter and working on the agenda.
    We do plan to include a trendcaster, of sorts, on one of the panels. Finalizing him now.
    I know that it is along way from Amsterdam, but if you cannot make it, please join us for our live streaming video. We have some great ideas planned.

  • Lora

    Hi there
    Jeremiah asked me to help moderate the discussion the conference.
    My name is Lora Cecere, and I am a partner and a friend of Jeremiah's.

    I am busy confirming speakers and sponsors. I am speaking to social commerce pioneers in retailing, apparel, restaurant services, consumer products, and high tech and electronics.
    It just takes a long time to get all of the right stuff from speakers through their internal PR folks. Watch the twitter stream and the website as we announce our speakers. We want to make the conference about real people doing real things driving commerce through social.

    The Altimeter partners will be facilitators to bring this to life. Stay tuned.

    Your questions are great ones. Social commerce is going to happen in many places–on your mobile device through applications, on community sites like Facebook, in the store through interaction, on the website, through the redefinition of entertainment, etc. The question for me, and I hope for the audience, is how do we align the techniques to best serve the shopper? And which technologies will evolve when for which shopper demographics in which value chain? And, where are people getting the greatest value today? And, tomorrow?

    Help? We hope to see you there.
    And, please let us know if you have any thoughts on great speakers.

  • Lora

    Hi Francine
    I am a friend and colleague of Jeremiah's. As a partner at Altimeter Group, I love your questions.

    I think that social commerce requires a redefinition of customer service from the outside in. Unfortunately, customer service has been defined as transactional–take an order, take a call, process a lead–and we have not developed great mechanisms within organization to listen, to process the voice of the customer, and respond. We will be tackling this at the conference.

    Will we see you there? Did Wells Fargo ever respond to you? Might be a good case study for us. Let us know!

  • Thanks Lora, for stopping in. Everyone, meet Lora, one of the Altimeter Group partners and a friend of mine. Lora, meet everyone!

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