Roadmap: Integrating Social Technologies with your Corporate Website (Slides)
A few years ago, I wrote a controversial post suggesting corporate websites were irrelevant. Why? Decisions were being made off-domain by customers and peers. Secondly, many marketers were trying to get customers to go to their corporate website versus joining where they already are, “Fish where the fish are.” Today, I’m pleased to see that … Continue reading Roadmap: Integrating Social Technologies with your Corporate Website (Slides)
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