Social Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

In the future, the difference between social networks and corporate websites will be hard to distinguish. [With social recommendations, consumers can auto-populate a ‘shopping cart’ to their friends –even before they’ve logged into the retailer’s website] HP’s social strategist Tony Frosty Welch gestured for me to check out Levi’s recent social moves, his instincts were right, this is unique. Two weeks ago, Facebook announced a crusade in social colonization to spread Facebook across the web, and we’re starting to see Levi’s take advantage of it.  While most brands are only at level 1 of social integration, Levi’s has jumped to level 6 and 7. Screenshot Breakdown: How Facebook Enables Levi’s Social Shopping Awareness (Above Screenshot): Levi’s homepage indicates that it … Continue readingSocial Commerce Breakdown: How Levi’s and Facebook Prompt Your Friends To Improve Your Buying Experience

Altimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

A Collaborative Effort Between Two Firms:  Web Analytics Demystified and Altimeter Group It’s just been over a month since we published the Social CRM Research paper (over 36k views on slideshare) and we’re continuing our cadence here at Altimeter Group of publishing widely available reports under the spirit of Open Research.  This time, it’s different, we’ve aligned with who I feel are the smartest team of web analytics minds in the space, John Lovett (ex-Forrester analyst) and Eric Peterson (ex-Jupiter analyst) both of the Web Analytics Demystified firm.  Stemming from Altimeter founder Charlene Li’s (ex-Forrester Analyst) framework, we co-developed this framework, and put our collective minds to work on measuring the rapidly changing social media marketing space.   This self-funded … Continue readingAltimeter Report: Social Marketing Analytics (Altimeter Group & Web Analytics Demystified)

First Take Analysis: Facebook’s Crusade of Colonization

Today marks yet another important era in Facebook’s saga, they are expected to make a big push to extend the Facebook experience to every webpage. Today, I attended the f8 developer conference hosted by Facebook, they’ve made some key announcements on what they want their developers to do.  While there’s a lot of news sources and bloggers rehashing what was announced, I’d like to go a step deeper and talk about the ecosystem impacts, opportunities and threats, and provide some insights.  Here’s my take: Matrix: Facebook’s Crusade of Colonization I just finished watching the keynote, while there’s a lot of folks rehashing news, my goal is to tell you what it means, and the impacts it has. Announcement What It … Continue readingFirst Take Analysis: Facebook’s Crusade of Colonization

Matrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)

In the digital world, expect your clients, new boss, and recruiters to review your online footprint.  In fact, a Microsoft study “showed that 70 percent of hiring managers have rejected candidates because of what they found on line. It’s not all bad news, though. 85 percent said they were influenced by positive online information.”  With stats like this, it’s important you develop a strategy. As more social tools appear, you are losing control over your online reputation Recently, I was briefed by the very controversial Unvarnished (in beta), a website where people you’ve worked with can leave anonymous comments about working with you, both good –and bad. After my discussion with the CEO and co-founder, I learned that Unvarnished has … Continue readingMatrix: Building and Managing Your Online Career Reputation (Unvarnished, LinkedIn, Blogs, and More)

People on the Move in the Social Business Industry: April 18, 2010

In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so please use this one going forward.  Lots of movement in the social business category, including a few key hires at firms that get the social business landscape and quite a few submissions continuing to come in on the form. Bruce Temkin, top blogger at Forrester and Analyst moves on, you can find his blog announcement. I’ve admired Bruce’s commitment and … Continue readingPeople on the Move in the Social Business Industry: April 18, 2010

Framework and Matrix: The Five Ways Companies Organize for Social Business

Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly enough, I’m often called into companies that are moving out of organic and into coordinated, or dandelion model as a central team needs help working with various business units and setting up the internal program. I plan to do a detailed research report on this topic in Q3, to find out how companies are organizing. First, let’s take a look at the different models that exist … Continue readingFramework and Matrix: The Five Ways Companies Organize for Social Business