Matrix: Evolution of Social Media Integration and Corporate Websites

Many Brands That Adopt Social Are ‘Throwing Away’ Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort.  In particular, many brands are putting ‘social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications. [Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Instead, first understand the full ramifications as you integrate social with your corporate website. Secondly, have a clear roadmap] Marketers spend millions of dollars to get people to visit their corporate website, so why would they be so quick to send them away? Use this strategy matrix to help make your … Continue readingMatrix: Evolution of Social Media Integration and Corporate Websites

People on the Move in the Social Media Industry: March 27, 2010

It’s only been one month since my last “on the move” and the submissions are increasing in quantity.  There appears to be either a trend of a lot of job movement right now, or the notoriety of the on the move series is increasing.  I’m going to guess it’s a lot of the former and a little of the latter. In an effort to recognize the changes in the social media space, I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Also, my submission form has changed to a new URL, the former Google form was giving me problems, so … Continue readingPeople on the Move in the Social Media Industry: March 27, 2010

Crisis Planning: Prepare Your Company For Social Media Attacks

In case you haven’t been watching, Nestle’s Facebook Fan page has been overrun by critics around deforestation, sustainability and poor social media relations. While this isn’t the place to have a discussion on sustainability, let’s look at the ramifications this has to society, brands, fans, and Facebook. I spent a few hours reading and researching, it looks like members of Greenpeace launched an online protest, (read the initial report, then news here, here, here) spurring a groundswell of online criticism, a majority of it on their Facebook fan page.  (Update: It’s clear that Greenpeace helped in part organize this social attack, see here, here, here, and this timeline of events) Nestle’ responded defensively,  threatening to remove off-brand logos from it’s Facebook page resulting in a … Continue readingCrisis Planning: Prepare Your Company For Social Media Attacks

List of Social Media Management Systems (SMMS)

Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) A Strategy for Managing Social Media Proliferation View more … Continue readingList of Social Media Management Systems (SMMS)

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert.  Coupled with my focus on social technologies we did a deep dive on how our worlds are colliding into the trend to Social CRM.  In our opening webinar when we announced our joining of the firm, we made it clear we’re looking at the holistic business, across multiple business departments –not silos or roles. Companies are unable to scale to keep up with the social phenomenon We know that customers are using these social technologies … Continue readingAltimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management

Roadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter

Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left. [Companies must integrate customers behavior on social networks to their corporate website to increase relevancy, word of mouth, and trust] A plethora of options creates confusion in the market Fast … Continue readingRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter