My Definition of Marketing in Nine Words
«
»

Developing a Social Strategy: Slides and Webinar Recording –Share It

Categories: Altimeter, Social MediaPosted on February 25th, 2010

Yesterday, we had the second in a three part webinar series about social strategy. The first, which you should listen to, focuses on understanding customers though socialgraphics. The following slides and recorded webinar (a bit faint, so be sure turn it up) are intended to be the foundation for companies of all sizes to develop a strategy based on business objectives –not the latest technology.

We believe in Open Research and encourage our knowledge to become the foundation for growth of ideas, and encourage you to learn, share on your blog, and put into educational materials. Those that offer social services or technologies, should consider embedding this on their site, and using to quickly educate prospects and clients –furthering the industry forward.


The Social Strategy Trilogy

Part 1: Socialgraphics help you to understand your customers
Part 2: Developing a Social Strategy (You’re here now)
Part 3: Getting your company ready


Attend the Final Third Webinar: Getting Your Company Ready
To attend the third no cost webinar, we’re accepting registrations (we had over 1100 this second one) so please sign up.

Developing A Social Strategy Webinar

View more presentations from Charlene Li.


Above, Listen in to recording, it takes a few minutes to get started.

If you write a review I’ll be happy to provide a link so we can hear the perspectives of those that watched, if you found the presentation helpful, please pass it on, and encourage it to spread

  • Sharon gleaned five key points
  • Airfoil PR highlights 7 key learnings
  • Alyce gives her wrap up thoughts
  • Charlene cross posted from the Altimeter blog
  • The file is also on Dropio
  • The tag from the event was #socialstrategy, see the Twitter discussion

    • The next webinar, “Social Strategy: Getting Your Company Ready” will be taking place on Wednesday, April 14 from 11 am -12 pm. You can register at this link: http://bit.ly/gettingready

    This entry was posted on Thursday, February 25th, 2010 at 8:05 pm and is filed under Altimeter, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    View Comments
    • http://twitter.com/mikerbrt Mike/Wicke

      Hi Jeremiah,

      Thanks for sharing this with everyone, I embedded the presentation in my blog. Monitoring tools will help you analyze your offline campaigns (EX: Super bowl campaigns), Demand generation (Based on status updates) etc. Social strategy has implications for different stake holders in the organization.

    • http://web-strategist.com/blog Jeremiah Owyang

      Thanks, I saw your posterous, I appreciate it.

    • http://www.web-strategist.com/blog/2010/01/21/socialgraphics-help-you-to-understand-your-customers-slides-and-recording/ Socialgraphics Help You To Understand Your Customers: Slides and Webinar Recording « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] Part 1: Socialgraphics help you to understand your customers (You’re here now) Part 2: Developing a Social Strategy Part 3: Getting your company ready (sign [...]

    • cmcquaid

      Thanks for taking us up out of “shiny & new” discussions.

      Solving business challenges is still the job of any platform

      Am posting this @SocialMediaHub

    • http://web-strategist.com/blog Jeremiah Owyang

      Thanks!

    • greg

      Thanks Jeremy – great presentation. Timely too since I'm helping my organization dip our toe in Social Media.

    • http://www.marketingbyann.net/ Ann Liu

      hi Jeremy and Charlene, thank you for sharing your knowledge with us, a good presentation indeed, yes, 'learn' is the first important thing to do, i am sure my MBA readers will benefit lots from this. Thanks.

    • http://kinogen.ru/ James

      profound theme

    • http://kinogen.ru/ James

      profound theme

    • http://www.fsuama.com/?p=2320 Developing a Social Strategy: Slides and Webinar Recording –Share It « Savvyhua

      [...] View full post on Top Social Media Minds [...]

    • http://traduirerss.com/Article/2729/ L'élaboration d'une stratégie sociale: diapositives et l'enregistrement webinaire-le partager

      [...] Hier, nous avons eu le deuxième d'une série en trois parties webinaire sur la stratégie sociale. La première, que vous devriez écouter, se concentre sur la compréhension des clients si socialgraphics. Les diapositives suivantes et webinaires enregistrés (un peu faible, alors assurez-vous tourner vers le haut) sont destinés à être le fondement pour les entreprises de toutes tailles de [. . . ] URL article original: http://www.web-strategist.com/blog/2010/02/25/developing-a-social-strategy-slides-and-webinar-record... [...]

    • http://www.web-strategist.com/blog/2010/04/14/social-strategy-33-webinar-recording-and-slides-getting-your-company-ready/ Social Strategy 3/3 Webinar Recording and Slides: Getting Your Company Ready « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] Part 1: Socialgraphics help you to understand your customers (You’re here now) Part 2: Developing a Social Strategy Part 3: Getting your company ready Share This [...]

    • http://www.homovision.tv Simon

      The audio doesn't seem to be working….

    • jrhgh5hi6hy9iouim
    • http://social-capitalist.com/give-me-6-minutes-and-ill-give-you-the-2nd-key-to-social-media-optmization-success/articles-on-social-media-as-marketing-strategies-and-tools/ Give Me 6 Minutes And I’ll Give You The 2nd Key To Social Media Optmization Success

      [...] a fundamental understanding of this audience. Owyan of Altimer group puts this key in step 2 of his Social Strategy Trilogy – creating your strategy plan.  Step two in that trilogy is extremely vague so I break it [...]

    • http://www.coolprototyping.com/ rapid prototyping

      I like this article, I think this article is very level. Whether the content, or structural arrangements are very good. I believe some spent a lot of effort on it!embroidery design,embroidery designs,rapid prototyping,plastic molds,product design,plastic molding

    • http://www.customhatstore.com/ caps

      Very good article. So that each reader has a kind of fresh feeling.custom caps,fitted hats,baseball caps,beanie hats,embroidered caps,custom hats,caps,

    • http://www.digitizing.com/ Digitizing

      This article is very good, very excellent article, very fluent strokes. I believe also very talented on it.Digitizing,embroidery Digitizing,embroidery designs,vector conversion,digitizing software,stock designs,

    • http://www.budgetblankets.com/ Fleece Blankets

      I like this article, I think this article is very level. I believe some spent a lot of effort on it Fleece Blankets,Blankets, fleece throws,wholesale blankets,throw blankets,blanket throwWhether the content, or structural arrangements are very good.

    • http://www.web-strategist.com/blog/2010/06/10/slides-and-recording-social-marketing-analytics-research-findings/ Slides and Recording: Social Marketing Analytics Research Findings « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

      [...] Developing a social strategy, slides and recording [...]

    • http://www.dollarloancenter.org no teletrack payday loan

      Wow taught me all about social strategy…Thanks for the wonderful insite….

    • http://www.portaldevelopment.org/ portal development

      I embedded the presentation in my blog. Monitoring tools will help you analyze your offline campaigns.

    • http://audiovideorecorders.wordpress.com/2011/04/20/hello-world/feed/ audio video recorder

      audio video recorder…

      Developing a Social Strategy: Slides and Webinar Recording –Share It « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing…

    blog comments powered by Disqus
    site design by studionashvegas proudly powered by WordPress