Slides: Four Social Media Trends for Business in 2010

Companies Must Approach Social Programs In A Coordinated Effort
Many companies are enthralled by the opportunity to use social technologies to connect with customers, yet many lack a plan or coordinated effort. Additionally, things are going to get more difficult as they don’t realize that as consumers and employees rapidly adopt these tools the level of complexity increases across the organization. While it’s easy to get caught up on the specific new technologies that are constantly emerging, companies should focused on business trends and themes in 2010. In particular, companies must develop a business strategy based on customer understanding, put the baseline resources in place to get your company ready, deliver a holistic experience to customers –and build advocacy programs and anticipate customer need.

Open Research: You can download the slides from slideshare, and use with attribution for non-commercial reasons.

To Be Successful, Companies Should Focus On Four Key Trends
While there are many themes in 2010 for companies, II focused in on the four key themes companies must focus on:

1) Don’t fondle the hammer. Understand customers, focus on objectives, not develop strategies based on ever-changing tools. Companies really need to understand their customers first, see our recorded webinar to learn more.
2) Live the 80% rule. This is a movement: get your company ready. 80% of success is getting the right organizational model, roles, processes, stakeholders, and teams assembled –only 20% should be focused on technology.
3) Customers don’t care what department you’re in. Customers just want their problem fixed, they don’t care what department you’re in. Yet, now, nearly every department can have a direct relationship with your customers using social tools. As a result, provide customers with a holistic experience Start to investigate how brand monitoring, community tools and CRM systems are merging.
4) Real time is *not* fast enough. Companies cannot scale when it comes to social media, for most companies, you cannot hire enough people to monitor and respond to the conversation, As a result, lean on advocates, by building unpaid armies, and anticipate customer needs through advanced listening techniques.

This event was hosted last night at the Silicon Valley American Marketing Association nice redesign, and hosted by Adobe (disclosure: an Altimeter client). I was later joined by Jeannette Gibson, social media executive of global marketing at Cisco, Ed Terpening, VP of Social Media at Wells Fargo, Maria Povermo, leading Social Media in Marketing at Adobe, and Rob Fuggetta of Zuberance to have a lively panel on how they are using these technologies. The event was recorded, I’ll add a link as soon as it becomes available.

Translations
Text translations now in Japanese

  • Great slide. All the content inside the slide are very useful especially for start up businesses.

  • Pingback: Social Media – Tips for Business – 2010 « Steve Rawson's Media Blog()

  • Pingback: Social Media Tips for Business 2010 « Steve Rawson's Media Blog()

  • Noluthando

    Social media effects are so great especially on small businesses and the best way of doing it is by looking at social media properties that others have already successfully built for themselves in the medium.

  • Good advice for companies in this time of crisis. Thanks

  • yeah Social media is the best means for branding and promoting

  • it's a good idea

  • Weaving in his own experience managing and leading the campaign that propelled Obama into the White House, Plouffe will share: the stories behind the campaign and current strategic issues facing the administration..

  • Useful post. I have been searching for this info for a while now. Thank you very much for this article.

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  • RyderChadwick

    Sometimes, the employees of a company know so much, they tend to speak gibberish, using technical terms that normal people are not accustomed to. They expect everyone to get what they're saying, because they do. The same thing happens when the firm decides to stick its name into a social platform. They sometimes have the tendency to forget about the costumers and focus on the incomes.
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    Ryder Chadwick – Voip Phone Systems

  • Awesome slide, thanks for sharing!

  • i agree completely!

  • i will have to try some of your suggestions. thanks !

  • really informative article!

  • Thanks for the information.
    Thanks for sharing

  • One of the biggest issues that I've experienced with clients trying to leverage social media comes down to resources. Small businesses just don't seem to have the resources available to appropriately manage a social media campaign above the occasional Twitter or Facebook post. One way to get around this involves leveraging existing customers to help manage the social aspects. While you may sacrifice some control, you also get happy customers to champion your cause on social platforms.

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  • Small businesses just don't seem to have the resources available to appropriately manage a social media campaign above the occasional Twitter or Facebook post.

  • Awesome slide, thanks for sharing!

  • The page is nice and I like it very much.

  • One way to get around this involves leveraging existing customers to help manage the social aspects. While you may sacrifice some control, you also get happy customers to champion your cause on social platforms.

  • Excellent presentation, but i guess the 80% rule is a bit different: 80% of success como from 20% of our task, so we must locate the most productive part and get lost the other part to make new task that could be more productive…

  • Awesome.Good advice for companies in this time of crisis.

  • Pingback: Social Media Trends for 2010 | Social Tribes()

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  • Anonymous

    The blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need!b Keep ’em coming… you all do such a great job at such Concepts… can’t tell you how much I, for one appreciate all you do!
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  • Don’t fondle the hammer , I agree on that we should first understand our client…

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  • Indeed a great
    written article.I must say you have great written skills man.Really enjoyed
    your article.I was searching for same kind of stuff since so long and got
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  • Anonymous

    Weaving their own to manage and lead a campaign to mobilize the Obama White House, Plouffe shares the stories of the campaign and current strategic issues in the administration ..

  • Very nice article and PPT too, I totally agree with your strategy.

  • Wow. Great slide . Thanks for this . Very informative . Thanks for the share . 🙂

  • Modern technology allows resources to be expanded and for previously
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  • Amazing presentation, thanks for sharing!