Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Oahu Sunrise: North Shore
Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater.

Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries.  Why?  This form of consumer marketing could be dependent on the human emotion and story telling between individuals, or through compelling word of mouth marketing campaigns.

As a result, Christine Tran, Altimeter Researcher and myself are kicking off this list, and encourage you to add  examples by leaving a comment.  The scope for this is list is a tourist destination –not a hotel, airline, or specific restaurant.

If you’ve got examples, please leave a comment below, with a description and URL, we’ll add.