Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Posted on January 13th, 2010 in: Industry Index, Social Media

Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater.

Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries. Why? This form of consumer marketing could be dependent on the human emotion and story telling between individuals, or through compelling word of mouth marketing campaigns.

As a result, Christine Tran, Altimeter Researcher and myself are kicking off this list, and encourage you to add examples by leaving a comment. The scope for this is list is a tourist destination –not a hotel, airline, or specific restaurant.

Bahamas Island Film Challenge, The Bahamas Tourist Office UK
This video contest campaign encouraged filmmakers in the UK to submit videos with voting encouraged from the crowd.
Caribbean, Caribbean Travel Organization(and islands)
YouTube, Facebook, Twitter are present on the main site, but yet each of their other travel, blog, and other sites. See Carribean Travel, OneCarribean lists out various social properties, Antigua’s forums, and Aruba’s Facebook integration.
Visit Dublin, Dublin Tourism
Site has flickr, YouTube, podcasts and Twitter integration. They also sport a Facebook page.
Hawaii’s GoHawaii, Stories of Hawaii
Hawaii has used a variety of assets such as Facebook pages, Twitter, and even created a Pandora station, in the past, Hawaii has catered to a group of bloggers who spread the word to their readers on a blogger tour. Disclosure: HVCB is an Altimeter client.
Memphis Travel
I recently met the wonderful head of social media, Kerry, at Memphis’s travel bureau on my travels, they have Facebook, Twitter, and Flickr account links on their site but haven’t yet integrated with their site.
uwishuknew, Philadelphia Tourism Marketing
An online source for an insider’s view of Philadelphia.” It’s a blog written by staff and local bloggers who are “in-the-know.” Here’s an example of their blog on dining.
The Best Job in the World, Tourism Queensland
You may have heard of the Best Job in the World campaign, a popular campaign garnering international media attention, and over 35,000 entries worldwide on youtube. The winner blogged about his entire experience.
Ultimate Thailand Explorers, Tourism Authority of Thailand
On the heels of the Best Job in the World, Thailand launched its own campaign. Contestants produced a 60-second YouTube video, and rallied for votes from their own existing social networks, effectively becoming destination ambassadors and spreading engagement. Do see the related blog.

If you’ve got examples, please leave a comment below, with a description and URL, we’ll add.

Filed under: Industry Index, Social Media

Sarah G

Montana (VisitMT.com) is on Twitter: http://twitter.com/visitmontana
and YouTube: http://www.youtube.com/mtbackroads
http://www.cyberlifetutors.com/blog April M. Williams

Aloha,

My home is in the Chicago area while my heart is in Hawaii. We are fortunate to travel to the islands several times a year. Our goal is to increase the duration of our stay from our current 30 days a year. Thanks for highlighting social marketing initiatives in the tourism industry. I enjoy sharing my enthusiasm for the people, culture and climate.

I write for 808Talk Insiders Guide to Hawaii travel website http://www.808talk.com. My author page is http://www.808talk.com/author/amwilliams .

Hawaii is a favorite topic on my blog http://aprilmwilliams.wordpress.com/?s=hawaii . I have a Hawaii video channel on YouTube
http://www.youtube.com/view_play_list?p=8A0E9AB…

Ohana Tours just contacted me to write articles on local places for their site at http://www.ohanatours.org/.

Thanks again for sharing your perspectives. I enjoy reading and learn from each of your posts.
April M. Williams
annettehexelschneider

Greetings from Austria. Here you can find Xohana (http://www.xohana.com/en/), a recently launched platform that uses semantics to help customers better articulate their needs and demands. “You want particular quality of life on vacation? Xohana helps you figure out what you need and then compare appropriate offers.
annettehexelschneider

Greetings from Austria. Here you can find Xohana (http://www.xohana.com/en/), a recently launched platform that uses semantics to help customers better articulate their needs and demands. “You want particular quality of life on vacation? Xohana helps you figure out what you need and then compare appropriate offers.
Nils

Australian Talbot Tourism is trying to reach out in social media and promote their geographical area towards tourist by ordering a a viral online jingle from Lovejingles.com. Their customized video jingle will go live on the Lovejingles website (and on YouTube, Facebook, and Twitter) on January 29th (http://www.lovejingles.com/calendar/1/2010)
Nils

Australian Talbot Tourism is trying to reach out in social media and promote their geographical area towards tourist by ordering a a viral online jingle from Lovejingles.com. Their customized video jingle will go live on the Lovejingles website (and on YouTube, Facebook, and Twitter) on January 29th (http://www.lovejingles.com/calendar/1/2010)
andersboelskiftemogensen

During the spring of ’09 we here at Seismonaut in Denmark ran a contest to find the forerunners in digital tourism (http://www.48hoursindenmark.com). Digital natives were invited to apply for an all paid 48 hours in denmark (The 3 winners recieved a free trip for two to Aarhus, Denmark, with travel, hotel stay, food and entertainment expenses paid.) by submitting a youtube video sharing how they use digital media when travelling.

In exchange, they were expected to blog, Twitter, lifestream, use Flickr and generally put to work whatever technologies they choose to document their travels. In addition to providing us with an insight into the habits and expectations of digitally proficient tourists, the 48 Hours in Denmark contest also highlighted emerging new way to promote tourism.
andersboelskiftemogensen

During the spring of ’09 we here at Seismonaut in Denmark ran a contest to find the forerunners in digital tourism (http://www.48hoursindenmark.com). Digital natives were invited to apply for an all paid 48 hours in denmark (The 3 winners recieved a free trip for two to Aarhus, Denmark, with travel, hotel stay, food and entertainment expenses paid.) by submitting a youtube video sharing how they use digital media when travelling.

In exchange, they were expected to blog, Twitter, lifestream, use Flickr and generally put to work whatever technologies they choose to document their travels. In addition to providing us with an insight into the habits and expectations of digitally proficient tourists, the 48 Hours in Denmark contest also highlighted emerging new way to promote tourism.
http://twitter.com/AroundTuscany Voglio Vivere Cosi

One day I decided to change life completely and… I came to Tuscany, Italy.
I was looking for new way of thinking and living and I must say Tuscany is a very inspiring place. My story became a blog (http://www.brasilnaitalia.net) and now I am working as a part of H-art's Social Media Team to promote Tuscany. Those are some of our channels: http://www.turismo.intoscana.it/allthingstuscany
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http://twitter.com/kolsern Lars Kolsaker

http://www.visitnorway.com launched last year a campaign site where tourist can add their tips about nice spots and trip suggestions. The site http://reisetips.visitnorway.com/no/Reisetips/ is only in norwegian, but a multilanguage version is on its way. Visistnorway is also an enthusiastic user of Twitter http://twitter.com/visitnorway
http://twitter.com/kolsern Lars Kolsaker

http://www.visitnorway.com launched last year a campaign site where tourist can add their tips about nice spots and trip suggestions. The site http://reisetips.visitnorway.com/no/Reisetips/ is only in norwegian, but a multilanguage version is on its way. Visistnorway is also an enthusiastic user of Twitter http://twitter.com/visitnorway
http://www.ciceron.com Dawn Hepper

Some good stuff here! I don't see as many examples of CVB/DMO sites that have truly integrated social media content (i.e. social curation) into their core site experience. Most of the examples are campaign-related (still very good), or a Facebook page/Twitter account combo. Would love to see some examples of social curation in addition to well-planned, integrated efforts across different social media. Thanks for providing the list and I look forward to the updates!
http://www.ciceron.com Dawn Hepper

Some good stuff here! I don't see as many examples of CVB/DMO sites that have truly integrated social media content (i.e. social curation) into their core site experience. Most of the examples are campaign-related (still very good), or a Facebook page/Twitter account combo. Would love to see some examples of social curation in addition to well-planned, integrated efforts across different social media. Thanks for providing the list and I look forward to the updates!
http://www.ciceron.com Dawn Hepper

Some good stuff here! I don't see as many examples of CVB/DMO sites that have truly integrated social media content (i.e. social curation) into their core site experience. Most of the examples are campaign-related (still very good), or a Facebook page/Twitter account combo. Would love to see some examples of social curation in addition to well-planned, integrated efforts across different social media. Thanks for providing the list and I look forward to the updates!
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http://www.tourismcurrents.com/ Sheila Scarborough

Hi Jeremiah,

Bryan Person sent me this link awhile ago and I'm just now getting a chance to take a look at your post. Thanks so much for highlighting the various efforts by tourism organizations to effectively use the social Web to tell the stories of their destination/attraction.

At Tourism Currents we've often found that the “smaller,” lesser-known towns and regions – @FargoMoorhead, @WyomingTourism and @VisitGalena are three examples – hustle a lot harder than many of the “big guys.” This is marketing territory that requires vibrancy and personality, not spewing brochure pabulum through social media channels. The little guy can dominate online, big time.

Thanks again for your post.
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Hi Jeremiah,

There’s Sri Lanka (www.visitsrilanka-2011.com). They have a social media integrated microsite, twitter account, flickr and youtube accounts as well as a few more mini campaigns on FB
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