@spicedawg56 It is! Yet remember email is a social network. @Collectual these folks own social media budgets: LIST http://bit.ly/cgtcJs in reply to spicedawg56 1 week ago
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Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business

Categories: Real Time, Social Computing, Word of Mouth MarketingPosted on December 10th, 2009
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Real Time Is *Not* Fast Enough: Three Strategies For Companies To Get Ahead


I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation:

Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the “Slow time” web as it is.  In fact, those that can’t keep up risk missing opportunities, or worse –heading off detractors before they become mainstream.  To best leverage real time data, companies must adopt three strategies:  1) Start listening now, and quickly offer social personalization features, 2) Develop an unpaid army of advocates who can respond when you’re not there, and 3) Start to invest in systems –like social CRM– that can support their overall strategy.

Looking forward to sharing more on this topic as it develops during 2010, I’ve written more about this topic and the intention web.

Also, thanks to Carmen of Rexi Media, who is a great coach on presenting, her resources for presenters, such as the iPhone app are helpful for any speaker.  Update: Here’s a video of my presentation.

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This entry was posted on Thursday, December 10th, 2009 at 1:44 am and is filed under Real Time, Social Computing, Word of Mouth Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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  • This is a terrific overview of how marketers can leverage location/usage/user data to build a richer media experience. Thanks for this excellent slide show-
  • Fragmintz
    Hi Jeremiah: really enjoyed the slides. I agree that listening is key, and digesting unlocks the door to so many possibilities for big companies to then adjust and deliver on what they are hearing. So many of us purchase the services of a Radion 6, but how does what we hear change the way we do business? With real-time-web (RTW) getting "real-time" we have to not only be in the game all the time, but making key plays depending on the action. The ideas you bring in about building an army are spot on. Companies cannot be nimble enough to adjust so it must be our customers or community members that advocate on our behalf. I do it for Apple, not b/c they give me money (in-fact, they take a lot of it!), but b/c I believe in their products, enjoy using them, and am willing to share that with the world. In any case, thanks for your presentation - it really gave me some things to think about.
  • Agreed Fragmintz, The need for real time prioritization tools will emerge, we're at the dawn of the Social CRM stage.
  • I thought yours was one of the most impactful presentations at le web and was the primary inspiration for my latest blog.
  • Ben
    I agree Andrew. Listening has always been the key to finding out what people want, whether it's what you can provide for them or their preferred method of communicating with you.
  • Brilliant slides with a much needed approach Jeremiah, thanks for sharing.I think as this year comes to an end with a lot of chatter about the various social tools, next year would be vastly focused on learning to go through the ROI funnel and the second point as you discovered the intentional web and thats why correct listening for brands is very important.
  • I agree that we should also learn to listen. Everybody now seems to spend time just talking or writing. Listening is also important because that's how we learn.
  • Some very good slides many of which illustrate the importance of planning, management and follow-through in preparing a social media campaign.

    How can we get a copy of these slides?
  • Firecat Glad you like them. They are licensed with creative commons, so free to download them.

    The Slideshare site offers them in PPT format, there's a download button to access.
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