Slides: Real Time Web Is Not Fast Enough– Three Strategies For Business


I’m about to present at LeWeb, Europe’s largest internet conference with this year’s focus on “Real Time”.  With information moving even quicker, there’s a new strategy needed for companies to adopt.  Since the accompanying slides are best used with narration, here’s the gist of my presentation:

Real time data is exploding at a rapid pace with the influx of status features and mobile devices.  This brings new opportunities for people to get information when they need it and opportunities and the companies that want to provide contextual information.  Yet, despite the opportunities, most companies are unable to keep up with the “Slow time” web as it is.  In fact, those that can’t keep up risk missing opportunities, or worse –heading off detractors before they become mainstream.  To best leverage real time data, companies must adopt three strategies:  1) Start listening now, and quickly offer social personalization features, 2) Develop an unpaid army of advocates who can respond when you’re not there, and 3) Start to invest in systems –like social CRM– that can support their overall strategy.

Looking forward to sharing more on this topic as it develops during 2010, I’ve written more about this topic and the intention web.

Also, thanks to Carmen of Rexi Media, who is a great coach on presenting, her resources for presenters, such as the iPhone app are helpful for any speaker.  Update: Here’s a video of my presentation.

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  • Some very good slides many of which illustrate the importance of planning, management and follow-through in preparing a social media campaign.

    How can we get a copy of these slides?

  • Some very good slides many of which illustrate the importance of planning, management and follow-through in preparing a social media campaign.

    How can we get a copy of these slides?

  • Some very good slides many of which illustrate the importance of planning, management and follow-through in preparing a social media campaign.

    How can we get a copy of these slides?

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  • I agree that we should also learn to listen. Everybody now seems to spend time just talking or writing. Listening is also important because that's how we learn.

  • I agree that we should also learn to listen. Everybody now seems to spend time just talking or writing. Listening is also important because that's how we learn.

  • I agree that we should also learn to listen. Everybody now seems to spend time just talking or writing. Listening is also important because that's how we learn.

  • Firecat Glad you like them. They are licensed with creative commons, so free to download them.

    The Slideshare site offers them in PPT format, there's a download button to access.

  • Firecat Glad you like them. They are licensed with creative commons, so free to download them.

    The Slideshare site offers them in PPT format, there's a download button to access.

  • Firecat Glad you like them. They are licensed with creative commons, so free to download them.

    The Slideshare site offers them in PPT format, there's a download button to access.

  • Brilliant slides with a much needed approach Jeremiah, thanks for sharing.I think as this year comes to an end with a lot of chatter about the various social tools, next year would be vastly focused on learning to go through the ROI funnel and the second point as you discovered the intentional web and thats why correct listening for brands is very important.

  • Brilliant slides with a much needed approach Jeremiah, thanks for sharing.I think as this year comes to an end with a lot of chatter about the various social tools, next year would be vastly focused on learning to go through the ROI funnel and the second point as you discovered the intentional web and thats why correct listening for brands is very important.

  • Brilliant slides with a much needed approach Jeremiah, thanks for sharing.I think as this year comes to an end with a lot of chatter about the various social tools, next year would be vastly focused on learning to go through the ROI funnel and the second point as you discovered the intentional web and thats why correct listening for brands is very important.

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  • Ben

    I agree Andrew. Listening has always been the key to finding out what people want, whether it's what you can provide for them or their preferred method of communicating with you.

  • Ben

    I agree Andrew. Listening has always been the key to finding out what people want, whether it's what you can provide for them or their preferred method of communicating with you.

  • Ben

    I agree Andrew. Listening has always been the key to finding out what people want, whether it's what you can provide for them or their preferred method of communicating with you.

  • I thought yours was one of the most impactful presentations at le web and was the primary inspiration for my latest blog.

  • I thought yours was one of the most impactful presentations at le web and was the primary inspiration for my latest blog.

  • I thought yours was one of the most impactful presentations at le web and was the primary inspiration for my latest blog.

  • Fragmintz

    Hi Jeremiah: really enjoyed the slides. I agree that listening is key, and digesting unlocks the door to so many possibilities for big companies to then adjust and deliver on what they are hearing. So many of us purchase the services of a Radion 6, but how does what we hear change the way we do business? With real-time-web (RTW) getting “real-time” we have to not only be in the game all the time, but making key plays depending on the action. The ideas you bring in about building an army are spot on. Companies cannot be nimble enough to adjust so it must be our customers or community members that advocate on our behalf. I do it for Apple, not b/c they give me money (in-fact, they take a lot of it!), but b/c I believe in their products, enjoy using them, and am willing to share that with the world. In any case, thanks for your presentation – it really gave me some things to think about.

  • Fragmintz

    Hi Jeremiah: really enjoyed the slides. I agree that listening is key, and digesting unlocks the door to so many possibilities for big companies to then adjust and deliver on what they are hearing. So many of us purchase the services of a Radion 6, but how does what we hear change the way we do business? With real-time-web (RTW) getting “real-time” we have to not only be in the game all the time, but making key plays depending on the action. The ideas you bring in about building an army are spot on. Companies cannot be nimble enough to adjust so it must be our customers or community members that advocate on our behalf. I do it for Apple, not b/c they give me money (in-fact, they take a lot of it!), but b/c I believe in their products, enjoy using them, and am willing to share that with the world. In any case, thanks for your presentation – it really gave me some things to think about.

  • Fragmintz

    Hi Jeremiah: really enjoyed the slides. I agree that listening is key, and digesting unlocks the door to so many possibilities for big companies to then adjust and deliver on what they are hearing. So many of us purchase the services of a Radion 6, but how does what we hear change the way we do business? With real-time-web (RTW) getting “real-time” we have to not only be in the game all the time, but making key plays depending on the action. The ideas you bring in about building an army are spot on. Companies cannot be nimble enough to adjust so it must be our customers or community members that advocate on our behalf. I do it for Apple, not b/c they give me money (in-fact, they take a lot of it!), but b/c I believe in their products, enjoy using them, and am willing to share that with the world. In any case, thanks for your presentation – it really gave me some things to think about.

  • powerpointtemplates

    Excellent point – one I have to say bloggers need to pay attention to. Particularly ones who “schedule” blog posts. They miss the boat and opportunity when “hot” news emergences.

  • Agreed Fragmintz, The need for real time prioritization tools will emerge, we're at the dawn of the Social CRM stage.

  • Agreed Fragmintz, The need for real time prioritization tools will emerge, we're at the dawn of the Social CRM stage.

  • Agreed Fragmintz, The need for real time prioritization tools will emerge, we're at the dawn of the Social CRM stage.

  • This is a terrific overview of how marketers can leverage location/usage/user data to build a richer media experience. Thanks for this excellent slide show-

  • This is a terrific overview of how marketers can leverage location/usage/user data to build a richer media experience. Thanks for this excellent slide show-

  • This is a terrific overview of how marketers can leverage location/usage/user data to build a richer media experience. Thanks for this excellent slide show-

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  • morevisitors

    I love this idea — it's so innovative. I am a big fan of mindmaps, but never thought of using one to organize my time demands. It seems like a natural fit – the only concern I have is what happens to a time management system based on mindmaps when I am away from my laptop for a day or two. I'm not sure what I'd do, as I'd be unable to change the map.

    cursus timemanagement

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  •  Everybody now seems to spend time just talking or writing. Listening is also important because that’s how we learn.

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