Is Your Company Trusted or Do You Have a Digital Comb Over?

Is Your Company Trusted?

Many companies are entering the social/green/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. ┬áCompanies should first take a self-assessment of their brand to see if they’re ready before they decide to enter the social space.

Companies should first assess their culture and ask:

  • Is the company ready to talk about the good –and bad– with the market?
  • Is the internal culture ready to embrace customers on their own terms?
  • Is the culture ready to make changes based on the request of customers?

Launching a corporate blog is easy, a Twitter account even easier, yet if companies culture doesn’t match the values they’re telling the market, they risk brand damage through reduced credibility. You’re not fooling anyone.