[...] the link that I mentioned comparing Toyota’s shotgun approach and Ford’s laser-like approach. Next, join the conversation in Twitter and beyond, see the many tweets tagged #socialgraphics. [...]

[...] the link that I mentioned comparing Toyota’s shotgun approach and Ford’s laser-like approach. Next, join the conversation in Twitter and beyond, see the many tweets tagged #socialgraphics [...]

[...] Two Approaches: Shotgun vs. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Which approach best suits you? [...]

[...] Two Approaches: Shotgun vs. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Which approach best suits you? [...]

[...] Two Approaches: Shotgun vs. Laser (Web Strategist): There are two (of many) approaches you can take in your social media strategy. Which approach best suits you? [...]

BTW: I hope you blog your overall experience, I'd love to read.

At first I calculated the program to be very expensive to Ford also, but the cars are being turned in later this month. Ford wasn't gifting 1.5 million worth of cars, they were loaning cars for 6 months that have a lease value near $140/mo. 140×100x6 = $84,000 a much more reasonable figure for the car portion.

Jeremy

[...] ook ik enkele keren gequote in ben). Met betrekking tot social media zijn er grofweg twee manieren: de laser en de shotgun. Geen van beide is per definitie beter, maar het heeft te maken met het stadium waar je als [...]

[...] Interwebs (background here). It has even attracted the attention of leading global industry analyst Jeremiah Owyang. In many ways, the topic  has become a philosophical debate on “proper” corporate [...]

[...] van sociale media in Europa onder de loep legt en hun toekomst bespreekt – dat Jeremiah Owyang twee bedrijfsprofielen beschrijft die via sociale media communiceren, bent u dan eerder “Shotgun” of [...]

One might guess that the Toyota approach tries to avoid risk, that looks like it is influenced by the company culture. The Ford approach looks like a combination of a more risk embracing culture with the willingness to spend (and perhaps waste) a lot of marketing dollars with self-estimate as online knowledgeable.

Good list, nicely thought provoking.

[...] les tendances des réseaux sociaux en Europe et entrevoit leur avenir – que Jeremiah Owyang décrit deux profils d’entreprises communicant via les médias sociaux, vous êtes plutôt “Shotgun” ou “Laser” ? Partager: Ces icones [...]

http://www.allfacebook.com/2009/09/when-facebook-fans-turn-ugly-examining-the-honda-accord-crosstour-page/

That’s what happens if you try Social Media haphazardly …

This is a great comparison Jeremiah (crowd-sourcing vs. single sourcing) but it may lead one to believe that Toyota isn’t too smart when it comes to social media. In my mind, Toyota’s social work for the Prius was state-of-the-art. And they didn’t even have to give away cars. They targeted Posters who brought in the Pasters and the rest is history. Peace!

[...] is to have a clear cut goal with your social media strategy shows an interesting auto comparison by Jeremiah Owyang. He compares two approaches: Shotgun (Toyota’s Yaris) vs Laser (Ford [...]

I believe that the Papworth’s criticisms stem from a correct assumption that Toyota underestimates the unique challenge of creating a successful social media brand as well how big a role strategy plays.

@Jeremiah, Excellent post. if you have many social media agencies working for your company, there is lots of chance, the campaign will go out of control.Its very difficult to strike a unified strategy across different agencies