Comments on: Insights for CMOs: A Column For Forbes http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Thu, 18 Mar 2010 21:49:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: A Collection of Social Network Stats for 2009 | Boon http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1156005 A Collection of Social Network Stats for 2009 | Boon Sun, 07 Mar 2010 02:33:41 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1156005 [...] Partner, Customer StrategyAltimeter GroupColumnist forForbes CMO Network [...]

[...] Partner, Customer StrategyAltimeter GroupColumnist forForbes CMO Network [...]

]]> By: Forbes: Super Bowl, A Missed Opportunity For Pepsi « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1153296 Forbes: Super Bowl, A Missed Opportunity For Pepsi « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Wed, 10 Feb 2010 13:43:31 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1153296 [...] fellow strategists, In my latest column for the Forbes CMO Network (read all my posts) I analyzed Pepsi’s big push into social. Also, you should see my detailed field notes, (I [...]

[...] fellow strategists, In my latest column for the Forbes CMO Network (read all my posts) I analyzed Pepsi’s big push into social. Also, you should see my detailed field notes, (I [...]

]]> By: social technology impacts every customer touchpoint « host spy http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1147447 social technology impacts every customer touchpoint « host spy Tue, 15 Dec 2009 13:25:47 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1147447 [...] CMO Network, An Insightful Resource For Marketing LeadersI’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

[...] CMO Network, An Insightful Resource For Marketing LeadersI’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

]]> By: From the Cockpit: Altimeter Updates « Altimeter Group : A Holistic Approach To Emerging Technologies http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1146318 From the Cockpit: Altimeter Updates « Altimeter Group : A Holistic Approach To Emerging Technologies Thu, 03 Dec 2009 00:21:43 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1146318 [...] tech industry, and social vendor space.  He’s really excited about his monthly column for Forbes CMO network, and was recently voted writing the top analyst blog (two years in row).   The company [...]

[...] tech industry, and social vendor space.  He’s really excited about his monthly column for Forbes CMO network, and was recently voted writing the top analyst blog (two years in row).   The company [...]

]]> By: Social Technology Impacts Every Customer Touchpoint. | GAby Menta http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1146206 Social Technology Impacts Every Customer Touchpoint. | GAby Menta Tue, 01 Dec 2009 11:31:37 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1146206 [...] I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals.   At a more detailed level, this blog will continue to aim at providing nitty-gritty breakdowns, frameworks, and insights.  Use these two resources in tandem to both develop strategies, and then implement best practices across the organization. [...]

[...] I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet business goals.   At a more detailed level, this blog will continue to aim at providing nitty-gritty breakdowns, frameworks, and insights.  Use these two resources in tandem to both develop strategies, and then implement best practices across the organization. [...]

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]]> By: Jeremiah Owyang http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1145622 Jeremiah Owyang Mon, 23 Nov 2009 12:06:38 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1145622 Thanks, I fixed. Thanks, I fixed.

]]> By: jowyang http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1145478 jowyang Mon, 23 Nov 2009 12:06:38 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1145478 Thanks, I fixed. Thanks, I fixed.

]]> By: jeremy head http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1145472 jeremy head Mon, 23 Nov 2009 09:27:01 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1145472 Sorry... as a writer I can't help but point out that nasty typo - should be 'contributions' NOT contrAbutions Sorry… as a writer I can't help but point out that nasty typo – should be 'contributions' NOT contrAbutions

]]> By: jeremy head http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1145621 jeremy head Mon, 23 Nov 2009 09:27:01 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1145621 Sorry... as a writer I can't help but point out that nasty typo - should be 'contributions' NOT contrAbutions Sorry… as a writer I can't help but point out that nasty typo – should be 'contributions' NOT contrAbutions

]]> By: Social Technology Impacts Every Customer Touchpoint » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1144619 Social Technology Impacts Every Customer Touchpoint » A Day in the Life of Jonathan “Jon” Gillardi… aka “Johnny Montana” Sat, 21 Nov 2009 16:40:39 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1144619 [...] CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

[...] CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

]]> By: Social Impacts Every Customer Touchpoint « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1144178 Social Impacts Every Customer Touchpoint « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing Fri, 20 Nov 2009 20:58:15 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1144178 [...] CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

[...] CMO Network, An Insightful Resource For Marketing Leaders I’m serving CMOs by teaming up with the Forbes as a regular contributor. My goal? To guide marketing leadership on how to leverage disruptive technologies and meet [...]

]]> By: Mattia http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1140824 Mattia Sat, 14 Nov 2009 09:59:15 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1140824 Quoted a piece of your article in an italian post on my blog... if that's all right with you :) Quoted a piece of your article in an italian post on my blog… if that’s all right with you :)

]]> By: Joseph http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1140537 Joseph Fri, 13 Nov 2009 19:09:54 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1140537 well done. now a better reason to read forbes. i look forward to your columns. well done. now a better reason to read forbes. i look forward to your columns.

]]> By: Christine Perey http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1138238 Christine Perey Mon, 09 Nov 2009 08:27:49 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1138238 When you asked what we would like to communicate to CMOs in the realm of (1) mobile (2) social (3) marketing, my first thought was the technology which has emerged as a new and exciting segment in the past 6 months: Mobile Augmented Reality. Mobile Augmented Reality (Mobile AR) is a practical solution to contextual messaging to consumers with smart phones, and over time, with feature phones. It is enabled by sensors in the mobile device (e.g., camera, GPS, 3D accelerometer, compass) which, when the algorithms recognize a match between a trigger in the user's physical environment and information defined in the cloud (a database), superimpose the information (data, including logos, promotional messages) over what the user sees in the "real world." These applications are a new way to merge our views (new user interface and user experience) of the real world and digital world. I'm sure that you have been reading about these new applications for Android and iPhone users, perhaps you are using a few yourself. Some platforms are designed to permit the Mobile AR user to contribute/add their own data and metadata. We are calling this "Social AR". There is a huge opportunity with Mobile AR to add value to (and receive value from) consumers, increase their loyalty and sales, however, there must also be guidelines for how to avoid pure SPAM. I hope a dialog around this conscientious use of Mobile AR could help those preparing campaigns designed for this emerging to technology to experiment (without overreaching). When you asked what we would like to communicate to CMOs in the realm of (1) mobile (2) social (3) marketing, my first thought was the technology which has emerged as a new and exciting segment in the past 6 months: Mobile Augmented Reality.

Mobile Augmented Reality (Mobile AR) is a practical solution to contextual messaging to consumers with smart phones, and over time, with feature phones. It is enabled by sensors in the mobile device (e.g., camera, GPS, 3D accelerometer, compass) which, when the algorithms recognize a match between a trigger in the user’s physical environment and information defined in the cloud (a database), superimpose the information (data, including logos, promotional messages) over what the user sees in the “real world.” These applications are a new way to merge our views (new user interface and user experience) of the real world and digital world.

I’m sure that you have been reading about these new applications for Android and iPhone users, perhaps you are using a few yourself.

Some platforms are designed to permit the Mobile AR user to contribute/add their own data and metadata. We are calling this “Social AR”.

There is a huge opportunity with Mobile AR to add value to (and receive value from) consumers, increase their loyalty and sales, however, there must also be guidelines for how to avoid pure SPAM. I hope a dialog around this conscientious use of Mobile AR could help those preparing campaigns designed for this emerging to technology to experiment (without overreaching).

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1138097 jeremiah_owyang Sun, 08 Nov 2009 18:52:49 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1138097 Thanks MK, one of the interesting things about social marketing as it may be less transactional "dollar in equals 5% clicks" vs relationship building on the softer side. I'll be sure to address this topic. Thanks MK, one of the interesting things about social marketing as it may be less transactional “dollar in equals 5% clicks” vs relationship building on the softer side. I’ll be sure to address this topic.

]]> By: MK http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1138088 MK Sun, 08 Nov 2009 18:06:48 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1138088 I would like to understand their thinking on the back-end analysis side of a "social marketing" campaign. What method(s) will they employ to measure return on investment? I know there are different flavors of ROI, but regarding profitability, at what cost per lead, cost per conversion, cost per sale or percent of marginal profit would they consider a campaign to be a success? Or are such measurements now archaic and not relevant? Would these CMOs consider doing any kind of testing first, or just jump right in? Curious minds want to know! I would like to understand their thinking on the back-end analysis side of a “social marketing” campaign. What method(s) will they employ to measure return on investment? I know there are different flavors of ROI, but regarding profitability, at what cost per lead, cost per conversion, cost per sale or percent of marginal profit would they consider a campaign to be a success? Or are such measurements now archaic and not relevant? Would these CMOs consider doing any kind of testing first, or just jump right in? Curious minds want to know!

]]> By: Frank Jung http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1138078 Frank Jung Sun, 08 Nov 2009 17:39:21 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1138078 Congratulations, Jeremiah. A couple of weeks ago i've attend Samsung TLC (Thought Leadership Conference) seminar by Ustream on my office. One of panel is follow you and she talk about social media's trend and importance. It was good seminar. I hope you will have seminar about Social media in Korea. ^^ Congratulations one more.

Congratulations, Jeremiah. A couple of weeks ago i’ve attend Samsung TLC (Thought Leadership Conference) seminar by Ustream on my office. One of panel is follow you and she talk about social media’s trend and importance. It was good seminar.
I hope you will have seminar about Social media in Korea. ^^
Congratulations one more.

]]> By: Shiv Singh http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1138067 Shiv Singh Sun, 08 Nov 2009 16:49:16 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1138067 Congratulations, Jeremiah! Congratulations, Jeremiah!

]]> By: Alison Schuermann http://www.web-strategist.com/blog/2009/11/06/extending-the-web-strategy-mission-writing-for-forbes/comment-page-1/#comment-1137873 Alison Schuermann Sat, 07 Nov 2009 23:20:41 +0000 http://www.web-strategist.com/blog/?p=5174#comment-1137873 Fantastic! I look forward to reading your insights. While I do believe that many CMOs and marketers are tech-savvy and interested in truly improving the customer relationship, there are many that don't understand the importance of this and will hopefully learn through your column! Fantastic! I look forward to reading your insights. While I do believe that many CMOs and marketers are tech-savvy and interested in truly improving the customer relationship, there are many that don’t understand the importance of this and will hopefully learn through your column!

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