Video: What’s Next For Mobile, A Discussion on Augmented Reality, Custom Content, and Video Games

One of the best ways to conduct research isn’t just to go to the field, but centralized the field. Last week, mobile analyst Michael Gartenberg was in town for Apple’s new video iPod announcement and there were dozens of others in town for GigaOm’s Mobilize … Continue readingVideo: What’s Next For Mobile, A Discussion on Augmented Reality, Custom Content, and Video Games

Salesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone

        Above: Pictures from Salesforce’s event   This post was co-written on a wiki with R “Ray” Wang, Partner and Colleague at Altimeter Group Salesforce launches a new set of social apps that make CRM connected to the social web. So what does … Continue readingSalesforce Pushes Social CRM Technology –But Don’t Expect Companies To Be Successful With Tools Alone

How Customer Support Organizations Must Evolve

How Customer Support Organizations Must Evolve  View more presentations from jeremiah_owyang. Customer support is tactical, a cost-center, and the clean-up-kids at the company.  Well, that’s the mentality that needs to change.  Instead, customer support can be strategic, a value center, and proactive towards customer needs. … Continue readingHow Customer Support Organizations Must Evolve

Twitterville: A Desktop Reference for the Social Strategist

Shel, a contemporary, a friend, a mentor,  knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.  Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or … Continue readingTwitterville: A Desktop Reference for the Social Strategist

People on the Move in the Social Media Industry: Sept 4, 2009

Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following … Continue readingPeople on the Move in the Social Media Industry: Sept 4, 2009

Five Ways Luxury Brands Can Overcome the Conundrum of Social Marketing

Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching.  One industry that’s often overlooked –but could have the most impact is the luxury industry. Their biggest challenge isn’t the usual like convincing management, measuring ROI, … Continue readingFive Ways Luxury Brands Can Overcome the Conundrum of Social Marketing