[...] partnered with Radian6 to provide built-in social monitoring (commentary from my partners Ray and Jeremiah is available). Other nimble players like Socialtext and Lithium are also moving in this [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems (web-strategist.com) [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment … [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment … [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment … [...]

[...] more from the original source: Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems « Web Strategy by Jerem… Prev Next blog comments powered by Disqus var disqus_url = [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems « Web Strategy by Jerem… | Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing | By barnish and originally posted @ http://web-strategist.com [...]

[...] Strategy by Jeremiah – Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems15 September [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems (web-strategist.com) [...]

If, however, you don’t have a strong brand presence then what do you do? A small, relatively unknown company can leverage existing social media platforms to grow their reputation, but at what point do they create their own community? What about senior management who want their own community because they don’t think that Twitter/Facebook/whatever is business oriented enough and they want their own customized place?

There are still a lot of consumers and small business owners who haven’t adopted social media for business use – how do you engage them as a community?

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems « Web Strategy by Jerem… [...]

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment … [...]

1- The risk with the “call center approach to marketing” is that marketers will lose the strategic aspects of what marketing is really about: we do we target?, what value do we have to offer?, which “attribute” do we want to own?, what position do we want to defend?

As an example, in marketing/branding, there is as much value in the “absence of mention” than in what is said (i.e keywords monitoring). If out of the 1000’s key people in IT security, most of the influencers never talk about Symantec. That’s a problem.

The focus is on the target, not on the most vocals.

This calls for marketers to use different solutions than customer service reps ones. Ones with a much higher level of control over where and with whom they spend their time.

2- I don’t see communities in the picture.

Reducing social media marketing to marketing on the new “social channel” misses the true revolution: tribes.

Again, relationship and trust in the tribe does come from regular interactions with the community members. Some of that will be triggered by “sentiment mentions”, but most will not.

3- At the end of the day these internal community platforms (Jive and others) compete with Facebook, LinkedIn, blogs and Twitter.

Every employee only has a few hours a day for the social process.

He does have some personal benefits in spending this time on FB, LinkedIn, his own blog, Twitter. He is aware (or will become soon) that he has to build his personal brand (people like you, R Scoble, Charlene Lee were wonderful at doing it).
And if he ’s a marketer, he knows he’s not going to find a lot of industry experts, clients (maybe a few), partners, competitors, non clients to engage in conversations internally on his own turf. Or if they do, they will not have the same un-biaised conversations as the ones on the open web.

Social web is pervasive, communities organize around center of interest and with rare exceptions (Obama, iPod) brands are not the corner stone of these commnunities (Mommy bloggers, Hard gamers, Geeks).

This is scary for brands but this is the real revolution and I think the sooner brands accept it and look at leveraging instead of replicating inside their garden walls, the better.

Thanks for the article !

First, in the area of response — multiple points in the company responding to the same person at same time. Keystone cops scenario.

Second, in the area of data integrity — different ways of capturing, storing and tagging events; overlapping but not identical sets of events being captured. Dirty data scenario.

Again, I’m an advocate of these types of solutions. See them as nice step forward for PR dashboards and CRM systems. Just think there’s need to talk about basic steps for a holistic company-wide implementation.

Cory and John, to your basic q around ‘how easy is this to get up and running?’
Answer – extremely easy. We’ve worked very hard to create a solution that makes it simple for the business user to get this up and running, leveraging both our cloud-based infrastructure and wizard setup process for the community itself. I think you’ll be pleasantly surprised in terms of how we’ve been able to lower the threshold at many levels to start utilizing the solution.

Barry, to your q on additional functionality that Jive is bringing to the table – the functionality is focused on a true integration by means of one click to share dashboards, reports, and all widgets from the social media console (R6) within the broader team or employee community. There’s a great article that just came out specific to National Instruments and how they’ve been using Radian6 and Jive, and will now be leveraging our new solution. http://bit.ly/2rAjTz.
To learn more though, check out our upcoming webcast where I’ll be going thru this solution in much more detail. Reg form here – http://bit.ly/3i33e

http://www.itbusinessedge.com/cm/blogs/all/where-it-marketing-intersect-tools-like-jives-market-engagement/?cs=35802

[...] Jive and Radian6 Partner: Great For Business, But Could Fragment IT Systems « Web Strategy by Jerem… [...]

Cory the jive team is watching this, I hope they respond to your question.

John, Jive and the other community platforms have custom development shops that can do everything your IT department can do –except for the permissions to the network. However, if it’s a customer focused community –you don’t need permissions. The admin capabilities can simply be protected through Jive logins. A marketing department can do this without the IT department. That’s not important, the real question is: What will IT do to catch up before business units do this? Saying no isn’t sufficient.