What makes a company successful with their employees, partners, and customers? Culture is perhaps the biggest driver. I spent time reading these slides (you should invest 10 minutes) to understand what makes Netflix so unique. Out of these drivers, which ones does your company actually live?
It was interesting that working harder isn’t valued as much as working smarter. I once worked at a company where they would hire 3 mediocre people to accomplish the job of 2 people and pay those three less than the average as they were easily replaceable (it didn’t work out for them). A top salary was the most important, as the employees could then apply it towards whatever benefits they preferred.
Here’s a link to their Google Finance chart, their stock continues to rise during the recession. Love to hear your reactions
Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series (see archives) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks:
- Kevin Marks, famed Google employee has now joined Ribbit as VP of Web Services. Kevin was the former CTO of Technorati, has championed the open web, and can also be found on Twitter at @kevinmarks.
- Ben Kiker joins Jive as the new CMO. I was able to meet Ben yesterday, his strong enterprise background is consistent with the direction Jive continues to head, you can also find him on Twitter @benkiker.
- Congrats to Ken Burbary of Ernst and Young, who is leading some of the social charge by heading up the Web Strategy & Social Media practice within Ernst & Young Advisory services, he’s @kenburbary on Twitter.
- Long time reader Lucretia Pruitt is now Director of Social Media for Collective Bias — a company that grew out of MARS Advertising, we’re all very excited for her. Find her on Twitter at @geekmommy
- Deep Varma as VP of Engineering of the Zuberance team, hailing from Yahoo
- Rachel Polish has joined Ogilvy Public Relations as the VP of Digital Strategy, based in San Francisco, read her first blog post, and she’s on Twitter as @rachelpolish
- Dialog Social Media Markeing has announced Marta R. Leseiko, a marketing professional and former marketing entreprenuer, as partner, find her on LinkedIn.
- Juan Lulli has joined pfs marketwyse as vice president of client relations, you can find him on Twitter as @juanlulli
How to connect with others (or get a job):
Several people have been hired because of this blog post series, here’s how you can too:
Submit an announcement
If you know folks that are moving up in the social media industry, leave a comment below, or if you’re feeling shy (it’s cool to self-nominate) send me an email. Please include a link to your announcement, and ensure you’re really living and breathing in the social media world –this is not a small aspect of your role.
Seeking Social Media Professionals?
If you’re seeking to connect with community advocates and community managers there are few resources
List of Enterprise Social Media Professionals
This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals. Other job resources include:
Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting)
Read Write Web keeps announcements flowing at Jobwire, although is broader than just social media jobs
Facebook group for community manager group in Facebook
Jake McKee’s community portal for jobs
Chris Heuer’s Social Media Jobs
SimplyHired aggregates job listings, as does Indeed
ForumOne Jobs for Social Media and Community
Teresa has a few jobs, some around community
New Media hire has an extensive job database
Social Media Headhunter
Social media jobs
Jobs in social media
Altimeter Group’s list of social media consultants and agencies
Hiring? Leave a comment
If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)
I recently spoke to a brand that sells women’s products, and told me that a few bloggers approached them to sponsor their travel costs to attend uber popular Blogher. This particular brand didn’t accept the offer, but I do know of others, such as Intel sponsoring the lovely Sarah Austin (I’ve been on her video) to attend SXSW, likable Chris Brogan was sponsored to attend CES. They aren’t alone see this ever growing list of bloggers and brands that are involved in exchanging products, services, and even money for editorial influence.
Bloggers, which have been receiving an incredible amount of attention as the new influencers continue to grow in importance. Reading about the events at Blogher, it’s clear that brands are kowtowing to these household influencers and offering them products, samples, and other events. It’s not just the women bloggers category, but all over, tech bloggers are now part of the regular media/PR outreach list for tech, security, and device conferences.
As the demand for bloggers increases, I can only draw simulatities from other places. It’s common for authors who want to get on speakers’ circuit to have a speakers agent. we should expect a bloggers’ agent to appear that represents top bloggers to brands, conferences, and beyond. In some regard, Federated Media, Glam, and Blogher do this to a limited degree, but we should expect brands to be contacted by a media representative (like celebrities do) to approach the marketing department of brands.
- Bloggers to continue to make creating content a full-time position.
- Expect bloggers agents to appear that represent bloggers to brands.
- A new agency will be built, these blogger agents will make a living –but likely not get rich.
- More blog posts to appear that will have to be indicated they are sponsored.
- The FTC to continue to sniff this area, and put some rules in place to what this means
Chime in below, what do you think of this concept, as a blogger, a brand, a conference organizer, or as a spectator.
I spent Sunday afternoon with my good friend Matt (he’s left a comment below), who’s a true internet marketer, and approaches social tools like that too, looking for direct and immediate returns.
He was talking about how to generate direct revenue through a blog, and quoted John Chow, who is generating 40k a month through lead generation, advertising, and other ways to move people through the funnel. He uses auto-responders in email and Twitter (he sent me one after I followed him on Twitter yesterday) to keep people hooked and sells products in the auto responders –this is basically turining social tools into email, which fuels affiliate and direct marketing which fuels ecommerce.
In his video, John says that social media marketers believe that monetizing the social web is wrong, and I’d actually disagree. Making money from social is fine, however there’s two ways to do it:
1) This first way is up front, with ads, direct marketing and ecommerce. I see many bloggers monetizing their blog through direct monetization, Guy, Scoble, and most authors of blogging books have ads, sponsorship or other revenue methods attached to their blogs.
2) The second way is to use it to become a trusted influencer, that is used for the soft sell: build relatioships, trust, and influence over time. These people make money by getting gigs, consulting, or developing leads for their employer. That’s my current approach.
So which way is right? Fast or slow? Either way works, it depends on your goals and audience. The one theme that works between both is: Having content that attracts your audience (you need to be a good blogger, regardless), have a strategy to move people closer to you, be up front about your intentions.
In the end, like a hammer, these social tools can be used in different ways and for different purposes, it’s fascinating to watch the unique approaches.
Soon, we should expect devices and appliances of all kinds to emit digital updates. Will it be signal or noise? It depends on your perspective. This “Ambient Status” is in which a non-living device or non-human beings compulsively create digital signals and updates.
With technologies at hand that allows anyone to share their opinion and status, the world becomes more connected. Perhaps one of the challenges in our overly connected world is the damage that excessive noise from many who publish causes. It won’t be limited to just people: expect our cars, refrigerators, servers, pets and plants to start tweeting, blogging, and live streaming.
For example, we should expect in the near future that:
- Cars to alert us in SMS, Twitter or email when they need to be serviced, have low air pressure or other service. In fact, we’re already seeing technology that will allow your car to text on your behalf while you drive.
- Automated alerts from loved ones will be tweeted or texted to us. We know that Onstar can alert a centralized office if there’s an issue with the car being in an accident or stolen, why not alert loved ones (idea via @rototok)
- Medical devices like life alert, or wrist bands or watches that measure heart rate and pressure could be used to auto alert loved ones of sick or elderly.
- Refrigerators, washing machines, coffee machines and other home appliances will alert us when they need service or have completed a task. If your plant can already Tweet when it’s thirsty (yes this already exists) then why can’t your air conditioning system and lights?
- It won’t be just home appliances, expect overloaded servers, web systems, and alerts when your boss is approaching your cubicle to be able to emit signals.
- In the not-so-far fetched future, we can expect our pets, infants, and even unborn children to emit digital signals that we could aggregate in Twitter, Facebook, Blogs, SMS or email. Heck even my puppy @goodboyrumba already tweets, (with some aid from his human servants) but we could expect new collars that measure his bio rhythms to emerge and let us know when it’s time to be let out for number 1 or 2.
The real question is, is this ‘ambient intimacy‘ or just adding to the ‘noise’. While it may help us to be more connected, aware, and easier to manage our lives, it’s also going to make us a little more frantic, over-sensitive, and overwhelmed.