Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. This podcast, hosted by Aaron Strout of Powered, was joined by the digital editor of AdWeek, Brian Morrissey and marketing blogger/consultant, Susan Getgood, and myself.
You can also download the Mp3 file directly. Get more details about the podcast from Aaron’s blog directly. A few themes: Social marketing is about getting your customers to talk to customers –not just a brand blasting to customers.
Update: Here’s the example I mentioned about VW using FB to serve up contextual content, to learn more about this trend, read “The Future of the Social Web” which was Forrester’s top report in Q2 2009 and the blog post has been translated to 20 languages.