Marketing Voices: Three Recommendations for Marketing Leaders (11min)

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly.

  1. Customers own your website and what you can do to get it back
  2. Social media resources: understand the 80/20 Rule
  3. How marketers can be more strategic within the corporation by leading the social charge across departments such as sales, client teams, HR, product development, support, and leadership.

I hope you forward this to your CMO and VPs of marketing.