From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Brands often ask how they should position their persona on social media profiles and accounts, this guide should be a helpful breakdown.  This post is inspired by Michael Brito, one of Intel’s social media strategists who presented on this topic with me at Stanford a … Continue readingFrom Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles

Marketing Voices: Three Recommendations for Marketing Leaders (11min)

Long time friend Jennifer Jones interviewed me at Forrester’s Foster City office in California, and I shared three practical recommendations for them to start doing. Listen in to the above short podcast embed, or download the file directly. Customers own your website and what you … Continue readingMarketing Voices: Three Recommendations for Marketing Leaders (11min)

Usage and Experience Doesn’t Equate to Social Expertise

Those who are seeking social media careers need to remember to remember that social media technologies are secondary to meeting business and customer needs. I’ve been interviewing social media strategists at corporations or their bosses for my upcoming report on social skills needed in brands. … Continue readingUsage and Experience Doesn’t Equate to Social Expertise

Yahoo’s New HomePage Integrates Applications –and Dabbles with Social

Summary: Yahoo’s new homepage is more like a feedreader and application platform for users to do more without leaving Yahoo.com.  It’s a much needed update as Yahoo keeps up with the modern web, but think of it as evolution –not a revolution. Last week, a … Continue readingYahoo’s New HomePage Integrates Applications –and Dabbles with Social

How to Use Interns In Your Social Programs

Interns are an important part of the team, you’ll be more successful with them –but should not be the core business leader — supplement with seasoned business managers. I remember being a bright eyed intern during college at Silicon Valley’s premiere web startup Exodus Communication. … Continue readingHow to Use Interns In Your Social Programs

Requested Recommendations on Social Networks: Why I Won’t Do It

“Looking at LinkedIn Recommendations, They are Puffery” I’m currently doing research on what skills marketers are looking for in their social media team, and interviewed one hiring manager yesterday. She told me she didn’t value the references on LinkedIn and told me that “Looking at … Continue readingRequested Recommendations on Social Networks: Why I Won’t Do It