Comments on: Where Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer

By: Social Technology Impacts Every Customer Touchpoint. | GAby Menta

Social Technology Impacts Every Customer Touchpoint. | GAby Menta — Tue, 01 Dec 2009 11:31:56 +0000

[...] As profiles become portable (like Facebook or Google connect) people can share their personal info for contextual experiences, expect advertising to improve CTRs as social data is added. See how an interactive ad benefitted from my Facebook data. [...]

By: Consumers Are Connected to Social Media You Need To Be Too | Webbosphere

Consumers Are Connected to Social Media You Need To Be Too | Webbosphere — Sat, 21 Nov 2009 13:59:14 +0000

By: Social Impacts Every Customer Touchpoint « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Fri, 20 Nov 2009 21:07:20 +0000

By: düğün Salonu

düğün Salonu — Fri, 17 Jul 2009 12:52:40 +0000

Where Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing great article thank you.

By: New Comm Biz » I’m in your Facebook killing your d00ds

New Comm Biz » I’m in your Facebook killing your d00ds — Mon, 06 Jul 2009 00:15:46 +0000

[...] marketing up to a whole new level. Kudos to Activision, Xbox and whichever did this. Amazing. Jeremiah has the write up where I first saw [...]

By: Jamie Beckland

Jamie Beckland — Tue, 30 Jun 2009 20:45:21 +0000

After reading your Forrester reports, and thinking through the massive implications of the opportunities that lie in digging into the social data, this seems quite a minor integration of the social network.

I guess you gotta start somewhere, and this definitely has tons of cool factor. But, you’re right that this is a very early example of what’s to come.

I’m not sure I got more than I gave up, though. It’s a lot of personal info to give to Activision, and in return I get a personal trailer? Does my face become one of the avatar options in the actual game? Now THAT would be worth giving up some data for!

By: Paul Lambert

Paul Lambert — Fri, 26 Jun 2009 19:00:12 +0000

why is it so hard to get in to facebook nowadays

By: Scott Smith

Scott Smith — Thu, 25 Jun 2009 21:10:43 +0000

Clearly, if users are accessing this site from work, indeed, big brother is watching. Anybody who is playing games and not getting work done should be subject to reprimand. I’m sure these are significant bandwidth resource hogs thus depriving others from performing their on-line jobs tasks. How secure are the applications? Whatever steps are taken to made the code secure is no assurance that the systems can’t be compromised. It becomes a double-whammy of risk (abuse and malware) when these kinds of activities are sanctioned in a work environment.

Clearly, the Internet advertising market doesn’t make a distinction between home and work. Prospects are prospects and they’ll do pretty much anything they can to thwart enterprise security measures. It’s the game we all play: put up a barrier and sit back and watch everyone try to maneuver around it.

By: Andre Yap

Andre Yap — Thu, 25 Jun 2009 14:11:25 +0000

Compelling shock value, for sure. Entertainment value, questionable in long run (i.e., past novelty). Utility value? Will it really lead me o the XYZs I want? That’s the true litmus that will determine how “social context” can/will really hold and engage audiences, and thus prove itself as a marketing reliable. Otherwise looks to me like just another social media gimmick.

By: Martin Meyer-Gossner

Martin Meyer-Gossner — Thu, 25 Jun 2009 13:15:10 +0000

Jeremiah, just five minutes after reading your post, I happened to receive this article by eMarketer: ‘The Controversy over Personalized Ads’. Thought this contributes to your key takeaways… http://www.emarketer.com/Article.aspx?R=1007153

By: Khalil Aleker

Khalil Aleker — Wed, 24 Jun 2009 09:41:04 +0000

Wow! That was way Awesome… and appreciated indeed. Thanks Jeremiah I understand now

By: jeremiah_owyang

jeremiah_owyang — Tue, 23 Jun 2009 19:49:43 +0000

Yes Bert, let’s see how this can impact your corporate websites –each of your websites can now be customized to individual needs.

By: Amanda Des Roches

Amanda Des Roches — Tue, 23 Jun 2009 16:40:09 +0000

WHOA! That was a little insane.

By: Bert DuMars

Bert DuMars — Tue, 23 Jun 2009 15:00:38 +0000

This is amazing. All I can say is WOW. A customized, personalized experience for every individual. I felt personally connected to the experience…I have never felt that way with any marketing or advertising or promotion before to this level. And this was for a game that is basically an end of the world scenario. What if this was created for a baby product, art product, music (album, songs, collection), movie, etc…the possibilities are endless.

Thank you very much for communicating about this.

Bert DuMars
http://www.socialmediaecosystem.com

By: Sprout » The Prototype Experience “experience”

Sprout » The Prototype Experience “experience” — Tue, 23 Jun 2009 14:25:29 +0000

[...] to Jeremiah Wang’s post, I checked out http://www.prototype-experience.com/. Activision has created a great video [...]

By: Suburb@MacVillage » Log in using facebook - ein personalisierter Trailer

Suburb@MacVillage » Log in using facebook - ein personalisierter Trailer — Tue, 23 Jun 2009 12:11:40 +0000

[...] (via) Michael Völker Gespeichert in: Werbung [...]

By: Facebook Your Campaign « Eric Gonzalez

Facebook Your Campaign « Eric Gonzalez — Tue, 23 Jun 2009 06:54:24 +0000

[...] It’s starting to take on a new meaning for marketing types. Blogger Jeremiah Owyang was tipped off to a new console game release called Prototype by Chris Pan of Facebook. The Protoype game’s website goes beyond personalization by linking [...]

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Mon, 22 Jun 2009 21:18:56 +0000

[...] Where Your Facebook Pictures and Friends are Featured, “Prototype … [...]

By: How Your House Works: A Visual Guide to Understanding & Maintaining Your Home (Paperback) | Home Based Business | Step by Step To Show You To Make Real Money At Home

Mon, 22 Jun 2009 20:02:08 +0000

[...] Where Your Facebook Pictures and Friends have been Featured, “Prototype … [...]

By: Denis

Denis — Mon, 22 Jun 2009 19:59:35 +0000

hi,

We really appreciate your article Mr Owyang.

And if there is any of your readers interested by meeting us, two of the guys behind this job, will be lost in NYC from 25th june till 5th july.