Comments on: Breakdown: Digg Allows Community To Choose Advertisements

By: لكزس

لكزس — Tue, 22 Sep 2009 16:22:04 +0000

It will be interesting to see if digging ads takes off like it did for content

By: ace

ace — Mon, 06 Jul 2009 10:34:55 +0000

I would bury most of the ads. Simply because ads in general have become so annoying these days.

By: Jim Hirshfield

Jim Hirshfield — Tue, 16 Jun 2009 17:09:52 +0000

Jeremiah – Great analysis. One detail that is missing in the coverage I’ve read on this topic (not just here) is *what* actually gets priced higher when ads are buried, and lower when dugg. Is it total ad spend or is it, as I suspect, the CPM that gets adjusted.

If it’s the CPM, which makes sense – then the advertiser may end up spending more for ads that are dugg. Yes, lower CPM on dugg ads, but the number of impression could be huge as compared to the higher CPM buried ads that hardly get viewed when buried.

Don’t get me wrong. Brilliant strategy/feature.

By: Breakdown: Digg Allows Community… | Community Management Blog

Breakdown: Digg Allows Community… | Community Management Blog — Tue, 16 Jun 2009 10:10:31 +0000

[...] Digg Allows Community To Choose Advertisements – http://www.web-strategist.com/blog/2009/06/04/digg-allows-community-to-vote-up-and-down-on-ads-impac... Social [...]

By: Freeway friday - 5 juni t/m 13 juni « social roadtrip

Freeway friday - 5 juni t/m 13 juni « social roadtrip — Fri, 12 Jun 2009 15:00:06 +0000

[...] Breakdown: Digg Allows Community To Choose Advertisements – Digg.com gaat het mogelijk maken om te kunnen stemmen op reclame, Jeremiah Owyang legt uit hoe het kan gaan werken en hoe het kan falen. [...]

By: inspiredworlds

inspiredworlds — Mon, 08 Jun 2009 03:36:50 +0000

its a good move by digg. even if people bury the ad, they’re still engaged. they may have looked at it, and they’ve judged it as not relevant or not a fan of the brand.

i would have hoped that digg would do more than just display ads to make some $$$. with such an engaged, passionate and large community, surely there are better ways to monetize the site than have community voted ads?!

By: Ben

Ben — Mon, 08 Jun 2009 02:45:02 +0000

It will be interesting to see if digging ads takes off like it did for content.

By: Chaz

Chaz — Thu, 04 Jun 2009 15:48:12 +0000

I really like this type of crowdsourced advertising. As the advertisers get smarter and can dive into what sorts of ads are preferred by the community, it will drive up CPM’s. I wonder if any other crowdsourced communities, such as JPG Magazine or others will follow suite.

By: Possicon

Possicon — Thu, 04 Jun 2009 14:37:12 +0000

This is good tactics to employ on a site where community rules. While the advert rate will cost less given the community diggs. An advertiser can use this platform to test community acceptance of its campaign.

Another aspect as pointed out by Jeremiah is dessent; if competing firms have ads the one with most ads on Digg get dug up.

By: jeremiah_owyang

jeremiah_owyang — Thu, 04 Jun 2009 13:43:05 +0000

Good point Brett, it is sponsored content.

By: Brett Borders

Brett Borders — Thu, 04 Jun 2009 13:32:01 +0000

I have always suspected that one day Digg would have sponsored “home page stories” – and this look LOOKS LIKE one of the smarter monetization moves I have seen!