Top Bloggers Spend Less Time Blogging I’ve noticed a gradual change in what we know as blogs when Scoble and Shel wrote the book on Naked Conversations. Both of them are now focused on micromedia: Shel has an upcoming book on Twitterville, and Scoble spends more time promoting Friendfeed than his own blog. Secondly, I just learned that Edelman’s top blogger Steve Rubel has retired his traditional blog, and it’s now a life stream, which aggregates content from any source. Of course, I don’t need to mention that many of the top 100 blogs all look like mainstream media, with a team of writers, photographers, and editors. It seems as if blogging is becoming old hat, or at least evolving … Continue readingIs Blogging Evolving Into Life Streams?
I often get asked by brands: “How should we organize our company for social media?” or “Which roles do we need”, or “Which department is in charge”. So for our latest report (clients can access all the details) answers just that, it has data and graphs about spending, brand maturity in the social space, which department ‘owns’ the program, and how companies are organizing. Companies organize in three distinct models For this post, let’s focus in on how companies are organizing. There are three basic models that I’ve observed and surveyed brands: The Tire (Distributed): Where each business unit or group may create its own social media programs without a centralized approach. We call this approach the “tire,” as it originates at … Continue readingReport: Companies Should Organize For Social Media in a “Hub and Spoke” model
Remember early Jib Jab cartoons where you’d manually upload your own photo and that of your friends? Now, it’s much easier with just a few clicks to Facebook Connect. Last week, I had dinner with Chris Pan (linkedin, twitter), Head of Brand Solutions at Facebook, who pointed me to a new social interactive marketing advertisement for a video game called “Prototype”. Upon accessing the site, Prototype Experience, (try it for yourself) you’ll be prompted to login with your Facebook account. After a rather lengthy loading period (it’s worth it, hang tight) you’ll watch a short teaser trailer. This isn’t a normal trailer, as it uses your own social information in Facebook from your profile picture, your profile information, and photos … Continue readingWhere Your Facebook Pictures and Friends are Featured, “Prototype Experience” Provides A Social, Contextual Video Trailer
I’m all smiles today, as I reflect on three years of blogging at web-strategist.com. Although I’ve been blogging about web strategy previously on Blogspot, Yahoo 360 for a few years prior, things really started to get serious when I launched this domain. Over the three years, the technorati rank of this blog has settled around the 500 range (the lower the better) and it’s unlikely it will drop lower as I’m not a news breaking site, or have a team of writers like many of the top 100. What’s worked for me? Pay yourself first. I put in a lot of passion, and read and blog nearly every morning (It’s 3:51am right now) before I check any email (which is … Continue readingThree Years
Things are moving very quickly now, in fact I was pleased to learn about these contextual ads from my new friend Cory O’Brien in SF yesterday. In my latest report “The Future of the Social Web” we pointed that in the near future we’ll start to see web pages dynamically created based on user profile ID in social networks. Essentially, your corporate, media, or ecommerce site could provide contextual media, content, and advertisement based on users’ info before they login. [In the Future, The Era of Social Context Will Serve Personalized Content, Media, and Ads to Users based on their Social Networking Information] Here’s an early example of a contextualized advertising campaign from VW (by agency Crispin Porter + Bogusky, … Continue readingContextual Ads Based Off Social Network Profile: Twitter and Facebook
One of the key findings from the very popular report The Future of the Social Web (which has been translated into over a dozen languages by the community) is that identity technologies like Facebook Connect, OpenID, as well as existing identities will soon colonize the web, making every webpage a social experience –even if they don’t choose to participate. [Soon, every product page and webpage will be a social experience –even if brands don’t choose to participate] Although the identity space is still in it’s adolescence, many of the vendors agree on the direction to head, but not exactly how to get there. Secondly, there’s many different groups coming together from Microsoft, Google, Yahoo, Facebook, and the third party OpenID … Continue readingTrends: Impacts Of The Era of Social Colonization –Every Webpage to be Social