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	<title>Comments on: How Brands Balance Their Diet With Social Media Supplements</title>
	<atom:link href="http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/</link>
	<description>Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers</description>
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		<title>By: Diet_Pill_That_Work</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1157971</link>
		<dc:creator>Diet_Pill_That_Work</dc:creator>
		<pubDate>Fri, 11 Dec 2009 16:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1157971</guid>
		<description>I&#039;m not finished read this yet, but it&#039;s so fabulous &#039;n I&#039;ll back again when I was finished my job :D</description>
		<content:encoded><![CDATA[<p>I&#39;m not finished read this yet, but it&#39;s so fabulous &#39;n I&#39;ll back again when I was finished my job <img src='http://www.web-strategist.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: staffing225</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1147082</link>
		<dc:creator>staffing225</dc:creator>
		<pubDate>Fri, 11 Dec 2009 12:02:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1147082</guid>
		<description>Well Thinking. Great work done.&lt;br&gt;For more jobs visit  &lt;a href=&quot;http://www.staffingpower.com&quot; rel=&quot;nofollow&quot;&gt;http://www.staffingpower.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Well Thinking. Great work done.<br />For more jobs visit  <a href="http://www.staffingpower.com" rel="nofollow">http://www.staffingpower.com</a></p>
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		<title>By: Diet_Pill_That_Work</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1147078</link>
		<dc:creator>Diet_Pill_That_Work</dc:creator>
		<pubDate>Fri, 11 Dec 2009 08:08:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1147078</guid>
		<description>I&#039;m not finished read this yet, but it&#039;s so fabulous &#039;n I&#039;ll back again when I was finished my job :D</description>
		<content:encoded><![CDATA[<p>I&#39;m not finished read this yet, but it&#39;s so fabulous &#39;n I&#39;ll back again when I was finished my job <img src='http://www.web-strategist.com/blog/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
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		<title>By: ErskineKelvin</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1145811</link>
		<dc:creator>ErskineKelvin</dc:creator>
		<pubDate>Wed, 25 Nov 2009 20:03:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1145811</guid>
		<description>The book is well written and quite profound in its analysis of the diet&#039;s own principles and those of other, competing diets. The meals and recipes included in the book are excellent, and the diet as a whole seems much more sustainable than Atkins, South Beach, Rosedale, etc.</description>
		<content:encoded><![CDATA[<p>The book is well written and quite profound in its analysis of the diet&#39;s own principles and those of other, competing diets. The meals and recipes included in the book are excellent, and the diet as a whole seems much more sustainable than Atkins, South Beach, Rosedale, etc.</p>
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		<title>By: Mommy Bloggers Will Not Be Broken!</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1098819</link>
		<dc:creator>Mommy Bloggers Will Not Be Broken!</dc:creator>
		<pubDate>Tue, 18 Aug 2009 21:20:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1098819</guid>
		<description>[...] How Brands Balance Their Diet With Social Media Supplements (web-strategist.com) [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] How Brands Balance Their Diet With Social Media Supplements (web-strategist.com) [...]</p>
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		<title>By: Zona Zapping 48 &#8211; 3 Mayo 2009 - Interactividad.org</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1091960</link>
		<dc:creator>Zona Zapping 48 &#8211; 3 Mayo 2009 - Interactividad.org</dc:creator>
		<pubDate>Thu, 06 Aug 2009 07:28:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1091960</guid>
		<description>[...] external supplements must be introduced into the diet for a balanced meal&#8220;, nos dice Jeremiah Owyang en su último post antes de describir los &#8220;suplementos&#8221; que cualquier empresa necesita [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] external supplements must be introduced into the diet for a balanced meal&#8220;, nos dice Jeremiah Owyang en su último post antes de describir los &#8220;suplementos&#8221; que cualquier empresa necesita [...]</p>
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		<title>By: Car Geek (carl)</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1073965</link>
		<dc:creator>Car Geek (carl)</dc:creator>
		<pubDate>Sun, 12 Jul 2009 06:04:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1073965</guid>
		<description>After some years of marketing, I began to realize that what you say is true...at least in my personal experience: that the right balance is somewhat more important having excellence in just one component, especially in social media.

Thanks for this post!</description>
		<content:encoded><![CDATA[<p>After some years of marketing, I began to realize that what you say is true&#8230;at least in my personal experience: that the right balance is somewhat more important having excellence in just one component, especially in social media.</p>
<p>Thanks for this post!</p>
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		<title>By: Diet</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1057164</link>
		<dc:creator>Diet</dc:creator>
		<pubDate>Thu, 18 Jun 2009 06:32:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1057164</guid>
		<description>Hi Owyang,you have done a great job by expressing your views in this site.It has helped me to know about the role of social supplements in our diet and also to gain knowledge about the programs available for the dieting process.</description>
		<content:encoded><![CDATA[<p>Hi Owyang,you have done a great job by expressing your views in this site.It has helped me to know about the role of social supplements in our diet and also to gain knowledge about the programs available for the dieting process.</p>
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		<title>By: freitags news flash KW 19 &#124; ethority weblog</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1019190</link>
		<dc:creator>freitags news flash KW 19 &#124; ethority weblog</dc:creator>
		<pubDate>Fri, 08 May 2009 11:19:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1019190</guid>
		<description>[...] &gt;&gt; web-strategist.com [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] &gt;&gt; web-strategist.com [...]</p>
</div>
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		<title>By: Susan Boyle Wanted &#124; Susan Boyle Talent and Youtube videos</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1017520</link>
		<dc:creator>Susan Boyle Wanted &#124; Susan Boyle Talent and Youtube videos</dc:creator>
		<pubDate>Wed, 06 May 2009 10:22:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1017520</guid>
		<description>[...] How Brands Balance Their Diet With Social Media Supplements « Web &#8230; [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] How Brands Balance Their Diet With Social Media Supplements « Web &#8230; [...]</p>
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		<title>By: Alan Moore</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1017403</link>
		<dc:creator>Alan Moore</dc:creator>
		<pubDate>Wed, 06 May 2009 07:39:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1017403</guid>
		<description>You might be interested in this recently published book

“Social Media Marketing” is the start of a conversation about marketing communications using social media forms ­ including internet spaces and platforms and mobile telecommunication sources. The book addresses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book helps the advance understanding and use of social media.

This book can help you to ­

    * Understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media
    * Understand the significance of data within social networks
    * Work with social media metrics like Alpha users, cost-per-relevant-audience and others
    * Learn from case studies from enterprises who have successfully used the social media marketing approach
    * Learn how to deploy social media marketing campaigns
    * Recognise the growing significance of Privacy in Social media marketing

This book would appeal to anyone in the social media, mobile/telecoms and traditional media worlds, as well as to businesses wishing to become involved in Social Media Marketing.

Kind regards

Alan Moore</description>
		<content:encoded><![CDATA[<p>You might be interested in this recently published book</p>
<p>“Social Media Marketing” is the start of a conversation about marketing communications using social media forms ­ including internet spaces and platforms and mobile telecommunication sources. The book addresses the importance of data and analytics both in helping to monetise these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book helps the advance understanding and use of social media.</p>
<p>This book can help you to ­</p>
<p>    * Understand the world of Social media from the perspective of the Web (social media), mobile/telecoms and traditional media<br />
    * Understand the significance of data within social networks<br />
    * Work with social media metrics like Alpha users, cost-per-relevant-audience and others<br />
    * Learn from case studies from enterprises who have successfully used the social media marketing approach<br />
    * Learn how to deploy social media marketing campaigns<br />
    * Recognise the growing significance of Privacy in Social media marketing</p>
<p>This book would appeal to anyone in the social media, mobile/telecoms and traditional media worlds, as well as to businesses wishing to become involved in Social Media Marketing.</p>
<p>Kind regards</p>
<p>Alan Moore</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1016555</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Tue, 05 May 2009 16:11:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1016555</guid>
		<description>Rob

Agreed, there are multiple vendors, partners, and agencies that can deliver any of the above supplements.</description>
		<content:encoded><![CDATA[<p>Rob</p>
<p>Agreed, there are multiple vendors, partners, and agencies that can deliver any of the above supplements.</p>
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		<title>By: Online strategi enligt tallriksmodellen &#171; Online Dialog</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1016512</link>
		<dc:creator>Online strategi enligt tallriksmodellen &#171; Online Dialog</dc:creator>
		<pubDate>Tue, 05 May 2009 14:55:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1016512</guid>
		<description>[...] Owyang beskriver intaget av sociala medier i ens strategi som att ha en balanserad kost. Det handlar om att väga upp kommunikation du gör från [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] Owyang beskriver intaget av sociala medier i ens strategi som att ha en balanserad kost. Det handlar om att väga upp kommunikation du gör från [...]</p>
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		<title>By: Mike Spataro</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1016430</link>
		<dc:creator>Mike Spataro</dc:creator>
		<pubDate>Tue, 05 May 2009 12:59:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1016430</guid>
		<description>Jeremiah,

I like to think of social media as organic food with less or no &#039;marketing pesticides,&#039; and there is no question this healthier diet is leading to more lively, happy and consumer-friendly brands. All of the resources you listed are certainly contributing to this new lifestyle!

Mike Spataro
Visible Technologies</description>
		<content:encoded><![CDATA[<p>Jeremiah,</p>
<p>I like to think of social media as organic food with less or no &#8216;marketing pesticides,&#8217; and there is no question this healthier diet is leading to more lively, happy and consumer-friendly brands. All of the resources you listed are certainly contributing to this new lifestyle!</p>
<p>Mike Spataro<br />
Visible Technologies</p>
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		<title>By: Weblogs and Wikis - one of the differences &#124; talkbullion</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1016104</link>
		<dc:creator>Weblogs and Wikis - one of the differences &#124; talkbullion</dc:creator>
		<pubDate>Tue, 05 May 2009 07:44:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1016104</guid>
		<description>[...] p.s. - I did place the info in the comments section of a weblog post, I hope it was where he wanted it. [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] p.s. &#8211; I did place the info in the comments section of a weblog post, I hope it was where he wanted it. [...]</p>
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		<title>By: MarkDilley</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1015593</link>
		<dc:creator>MarkDilley</dc:creator>
		<pubDate>Tue, 05 May 2009 00:47:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1015593</guid>
		<description>Hello Jeremiah,

Here is the tweet you asked me to post:

&lt;blockquote&gt; In the wiki community - there are monthly WikiWednesday.org and annually 3 gatherings- Wikimania, WikiSym &amp; RecentChangesCamp&lt;/blockquote&gt;

Our brief interaction did lead me to want to write about it, I did so here: &lt;a href=&quot;http://blog.aboutus.org/2009/05/04/weblogs-and-wikis-one-of-the-differences/&quot; rel=&quot;nofollow&quot;&gt;Weblogs and Wikis - one of the differences&lt;/a&gt;

Best, Mark</description>
		<content:encoded><![CDATA[<p>Hello Jeremiah,</p>
<p>Here is the tweet you asked me to post:</p>
<blockquote><p> In the wiki community &#8211; there are monthly WikiWednesday.org and annually 3 gatherings- Wikimania, WikiSym &amp; RecentChangesCamp</p></blockquote>
<p>Our brief interaction did lead me to want to write about it, I did so here: <a href="http://blog.aboutus.org/2009/05/04/weblogs-and-wikis-one-of-the-differences/" rel="nofollow">Weblogs and Wikis &#8211; one of the differences</a></p>
<p>Best, Mark</p>
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		<title>By: The AboutUs Weblog &#187; Blog Archive &#187; Weblogs and Wikis - one of the differences</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1015590</link>
		<dc:creator>The AboutUs Weblog &#187; Blog Archive &#187; Weblogs and Wikis - one of the differences</dc:creator>
		<pubDate>Tue, 05 May 2009 00:46:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1015590</guid>
		<description>[...] p.s. - I did place the info in the comments section of a weblog post, I hope it was where he wanted it. [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] p.s. &#8211; I did place the info in the comments section of a weblog post, I hope it was where he wanted it. [...]</p>
</div>
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		<title>By: Rob Leavitt</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1015351</link>
		<dc:creator>Rob Leavitt</dc:creator>
		<pubDate>Mon, 04 May 2009 20:05:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1015351</guid>
		<description>Great list, Jeremiah - very helpful. I might suggest a small tweak, though: Rather than just research firms, which you suggest are especially useful in strategy development, and then general ongoing social media news, I&#039;d suggest an internal &quot;research and reporting&quot; function focused on competitive and partner tracking. Monitoring firms can do this, and/or you can do a lot of it yourself with various alert and tracking tools, but the point is to maintain a regular review of what your key competitors and partners are doing with social media. I include &quot;reporting&quot; in this because the raw data can be overwhelming. Having someone summarize and synthesize important initiatives and interesting nuggets for everyone else in the company can be a very useful, entertaining, and inspiring service.</description>
		<content:encoded><![CDATA[<p>Great list, Jeremiah &#8211; very helpful. I might suggest a small tweak, though: Rather than just research firms, which you suggest are especially useful in strategy development, and then general ongoing social media news, I&#8217;d suggest an internal &#8220;research and reporting&#8221; function focused on competitive and partner tracking. Monitoring firms can do this, and/or you can do a lot of it yourself with various alert and tracking tools, but the point is to maintain a regular review of what your key competitors and partners are doing with social media. I include &#8220;reporting&#8221; in this because the raw data can be overwhelming. Having someone summarize and synthesize important initiatives and interesting nuggets for everyone else in the company can be a very useful, entertaining, and inspiring service.</p>
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		<title>By: Twitter Today: May 4, 2009 &#124; kenneth lim . net</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1015305</link>
		<dc:creator>Twitter Today: May 4, 2009 &#124; kenneth lim . net</dc:creator>
		<pubDate>Mon, 04 May 2009 18:21:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1015305</guid>
		<description>[...] How brands balance their diet with social media supplements (Via: @jowyang) [...]</description>
		<content:encoded><![CDATA[<div style="">
<p>[...] How brands balance their diet with social media supplements (Via: @jowyang) [...]</p>
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		<title>By: jeremiah_owyang</title>
		<link>http://www.web-strategist.com/blog/2009/05/03/how-brands-balance-their-diet-with-social-media-supplements/comment-page-1/#comment-1015271</link>
		<dc:creator>jeremiah_owyang</dc:creator>
		<pubDate>Mon, 04 May 2009 16:45:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.web-strategist.com/blog/?p=3244#comment-1015271</guid>
		<description>Andres (former colleague) it&#039;s so great to hear from you,  Good advice, learning by doing is key.</description>
		<content:encoded><![CDATA[<p>Andres (former colleague) it&#8217;s so great to hear from you,  Good advice, learning by doing is key.</p>
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