The Future of the Social Web: In Five Eras

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace,  brands are adopting even during a recession,  so expect the space to rapidly innovate to match this trend.  Clients can access this … Continue readingThe Future of the Social Web: In Five Eras

Marketing Forum Theme Day 2: Engaging the Innovative Customer

Forrester’s Marketing Forum in Orlando Florida, see other photos tagged FMF09 Yesterday’s theme was to take risks and engage in innovation –even in times of economic hardship. Armed and excited with examples from the speakers and panels, the conference was now focused on the ‘how … Continue readingMarketing Forum Theme Day 2: Engaging the Innovative Customer

Marketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

Forrester’s Marketing Forum in Orlando Florida Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando, is Walt Disney’s creative genius to … Continue readingMarketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

Forrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Left: The Future of Media Panel rounds off Day 1 at Forrester’s Marketing Conference. I’m sitting in the front row here in Orlando at Forrester’s Marketing Conference. We’re talking about the “M”M world, no not the Mouse but Media. This closing panel is discussing the … Continue readingForrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

People on the Move in the Social Media Industry: April 23, 2009

Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Get Satisfaction gets new CEO, Wendy Lea who … Continue readingPeople on the Move in the Social Media Industry: April 23, 2009

Social Media Marketing Storyboard #2: The Social Reef, an Industry Perspective

Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again.  Often, I have a hard time describing to others what I do for a living –just exactly … Continue readingSocial Media Marketing Storyboard #2: The Social Reef, an Industry Perspective