Comments on: Data: What Happens to PR Firms in a Recession, a 2009 Forecast http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/ Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Sun, 14 Mar 2010 20:53:03 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: staffing321 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-1146406 staffing321 Thu, 03 Dec 2009 22:16:35 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-1146406 In fact, I would recommend that CMOs re-allocate a greater piece of their marketing budget to PR during tough economic times. They may just be surprised at the increased ROI.<br><br><br>Find more jobs: <a href="http://www.staffingpower.com/" rel="nofollow">http://www.staffingpower.com/</a> In fact, I would recommend that CMOs re-allocate a greater piece of their marketing budget to PR during tough economic times. They may just be surprised at the increased ROI.

Find more jobs: http://www.staffingpower.com/

]]> By: Tagz | "Data: What Happens to PR Firms in a Recession, a 2009 Forecast" | Comments http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-1025369 Tagz | "Data: What Happens to PR Firms in a Recession, a 2009 Forecast" | Comments Sat, 16 May 2009 16:56:58 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-1025369 [...] [upmod] [downmod] Data: What Happens to PR Firms in a Recession, a 2009 Forecast (web-strategist.com) 2 points posted 2 months, 2 weeks ago by trshant tags recession news pr [...]

[...] [upmod] [downmod] Data: What Happens to PR Firms in a Recession, a 2009 Forecast (web-strategist.com) 2 points posted 2 months, 2 weeks ago by trshant tags recession news pr [...]

]]> By: Dux Marketing http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-988505 Dux Marketing Mon, 13 Apr 2009 19:00:43 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-988505 Thanks for the information you share, this really a big help and i learn a lot on public relation firm. I'll come back often. Regards, Dux Marketing Thanks for the information you share, this really a big help and i learn a lot on public relation firm. I’ll come back often.

Regards,
Dux Marketing

]]> By: Prafull http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-973728 Prafull Thu, 02 Apr 2009 06:57:14 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-973728 Hi, Good thoughts and nice flow of the article. But I dont agree with the line which says "Buyers Should Renegotiate PR Contract" PR agency should renogotiate the PR contract for increase in the price. THe reason is, during such time it becomes all the more difficult to do PR and so we have to apply added force and srategy for better performance and so more fees. Overall very interesting article. Hi,
Good thoughts and nice flow of the article. But I dont agree with the line which says “Buyers Should Renegotiate PR Contract” PR agency should renogotiate the PR contract for increase in the price. THe reason is, during such time it becomes all the more difficult to do PR and so we have to apply added force and srategy for better performance and so more fees. Overall very interesting article.

]]> By: The Cultural Challenge to Integration » The Buzz Bin http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-973122 The Cultural Challenge to Integration » The Buzz Bin Wed, 01 Apr 2009 23:01:19 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-973122 [...] an organization needs to become social media friendly –  from PR firms and nonprofits to enterprises and government agencies – then  a serious gut check needs to [...]

[...] an organization needs to become social media friendly –  from PR firms and nonprofits to enterprises and government agencies – then  a serious gut check needs to [...]

]]> By: PR Scorecard For Social Media Vendors http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-925191 PR Scorecard For Social Media Vendors Thu, 05 Mar 2009 17:05:44 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-925191 [...] in the past? Can you amp it up for them? PR folks, you have a business opportunity here. Given that recent research shows predicts about 20% in many key areas, here’s an opportunity to help your clients be more successful–and convincing of their [...]

[...] in the past? Can you amp it up for them? PR folks, you have a business opportunity here. Given that recent research shows predicts about 20% in many key areas, here’s an opportunity to help your clients be more successful–and convincing of their [...]

]]> By: jlopezmc http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-925003 jlopezmc Thu, 05 Mar 2009 13:36:50 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-925003 Excellent analysis. My question: is this a GLOBAL thing? From what I see in my business, growth is very hard but different regions compensate each other. "New" PR markets increasingly invest in PR while more developed ones are asking for cost revisions... The world is big and PR have definitely not reach a maturity like the car industry or others... Excellent analysis.
My question: is this a GLOBAL thing? From what I see in my business, growth is very hard but different regions compensate each other. “New” PR markets increasingly invest in PR while more developed ones are asking for cost revisions… The world is big and PR have definitely not reach a maturity like the car industry or others…

]]> By: Linkdump 37 | ettf.net http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-919320 Linkdump 37 | ettf.net Mon, 02 Mar 2009 20:22:21 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-919320 [...] about toilets:GM slashes marketing budget by 800m, the outlook for PR firms and digital agencies is not good either, same with PC [...]

[...] about toilets:GM slashes marketing budget by 800m, the outlook for PR firms and digital agencies is not good either, same with PC [...]

]]> By: Domenick Cilea http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-918657 Domenick Cilea Mon, 02 Mar 2009 14:23:44 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-918657 PR is evolving along with the entire media and publishing ecosystem it is part of. In my opinion, PR budgets and personnel are being reduced primarily because of the macro economic challenges (along with every other industry), more so than the profession’s ineffectiveness. That said, successful PR professionals (internal or agency types) must expand their skill-set, embrace creativity, and utilize tools such as blogs, online video, and social media to connect (and engage) with their target audiences. The basic tenets of PR today are the same as they were fifty years ago -- message creation and communication/delivery. However there are so many new opportunities, techniques and technologies in which to deliver value across a multitude of channels. Domenick Cilea Springboard Public Relations http://twitter.com/dcilea PR is evolving along with the entire media and publishing ecosystem it is part of.

In my opinion, PR budgets and personnel are being reduced primarily because of the macro economic challenges (along with every other industry), more so than the profession’s ineffectiveness.

That said, successful PR professionals (internal or agency types) must expand their skill-set, embrace creativity, and utilize tools such as blogs, online video, and social media to connect (and engage) with their target audiences.

The basic tenets of PR today are the same as they were fifty years ago — message creation and communication/delivery. However there are so many new opportunities, techniques and technologies in which to deliver value across a multitude of channels.

Domenick Cilea
Springboard Public Relations
http://twitter.com/dcilea

]]> By: Dan Greenfield http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-917625 Dan Greenfield Mon, 02 Mar 2009 05:29:03 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-917625 Spot on -- We are living in what I call the "Pothole Economy" http://tinyurl.com/btr2hc - Vision is the 1st to go. Doers not strategists take center stage. It's time to fill holes in your experience so you are not left behind. Spot on — We are living in what I call the “Pothole Economy” http://tinyurl.com/btr2hc – Vision is the 1st to go. Doers not strategists take center stage. It’s time to fill holes in your experience so you are not left behind.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-917045 jeremiah_owyang Mon, 02 Mar 2009 00:15:51 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-917045 Rob It's kinda hard to find a market that's related to service that it doesn't apply to. Rob

It’s kinda hard to find a market that’s related to service that it doesn’t apply to.

]]> By: Rob Adler http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-916929 Rob Adler Sun, 01 Mar 2009 22:50:31 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-916929 As for renegotiating PR fees, I think that should depend on whether the agency jacked up fees during good times. Firms that take a longer term view and kept pricing reasonable should get a reciprocal benefit on the other side. BTW. I am sure that you realize that everything you said about the PR market could apply as well to the market for market analysis. :-) As for renegotiating PR fees, I think that should depend on whether the agency jacked up fees during good times. Firms that take a longer term view and kept pricing reasonable should get a reciprocal benefit on the other side.

BTW. I am sure that you realize that everything you said about the PR market could apply as well to the market for market analysis. :-)

]]> By: Online Marketing and Online PR Converging - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC — Marketing Conversation http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-916609 Online Marketing and Online PR Converging - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC — Marketing Conversation Sun, 01 Mar 2009 17:24:30 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-916609 [...] a strong convergence — and so does the originator, Jeremiah Owyang: Jeremiah Owyang produced an interesting piece earlier today asking what will happen to PR firms in a recession based on research among 200 PR [...]

[...] a strong convergence — and so does the originator, Jeremiah Owyang: Jeremiah Owyang produced an interesting piece earlier today asking what will happen to PR firms in a recession based on research among 200 PR [...]

]]> By: Catalina Loves » Catalina loves Reading http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-915479 Catalina Loves » Catalina loves Reading Sun, 01 Mar 2009 06:04:31 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-915479 [...] Data: What Happens to PR Firms in a Recession [...]

[...] Data: What Happens to PR Firms in a Recession [...]

]]> By: renaissance chambara | Ged Carroll - Links of the day http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-914764 renaissance chambara | Ged Carroll - Links of the day Sun, 01 Mar 2009 00:03:30 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-914764 [...] Data: What Happens to PR Firms in a Recession, a 2009 Forecast - the trick here is to follow where the digital people go, which is the reason why agencies will pay particular attention to protect themselves from the news of departures [...]

[...] Data: What Happens to PR Firms in a Recession, a 2009 Forecast – the trick here is to follow where the digital people go, which is the reason why agencies will pay particular attention to protect themselves from the news of departures [...]

]]> By: Ben Billingsley http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-914554 Ben Billingsley Sat, 28 Feb 2009 20:29:53 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-914554 This is a great thread but I think the discussion around fees is misguided. The question should not be how much am I paying my agency and is now the time to renegotiate fees - but rather - what kind of business impact are they having and what is it worth? If your agency can prove that they drive sales - the value would ultimately go up in a downturn. The rub is that traditional PR is difficult to measure and traditional PR people do not always tie outputs with business metrics. Luckily the PR world is changing and some agencies are embracing the concept of digital communications - which operates within a medium where impact can be easily measured. I agree with those in this thread who say that the PR industry needs to get with the times. If your agency is mostly focused on pure “media relations” and not thinking about your brands total digital imprint or the impact of conversational marketing, they are leaving most of their value at the door and you should question their fees. If they understand how the PR industry has evolved and how traditional PR has been augmented by social media, social networks, search, digital content creation, video, and the means to listen to and ultimately influence conversation – their value can be immense. This is a great thread but I think the discussion around fees is misguided. The question should not be how much am I paying my agency and is now the time to renegotiate fees – but rather – what kind of business impact are they having and what is it worth? If your agency can prove that they drive sales – the value would ultimately go up in a downturn.

The rub is that traditional PR is difficult to measure and traditional PR people do not always tie outputs with business metrics. Luckily the PR world is changing and some agencies are embracing the concept of digital communications – which operates within a medium where impact can be easily measured.

I agree with those in this thread who say that the PR industry needs to get with the times. If your agency is mostly focused on pure “media relations” and not thinking about your brands total digital imprint or the impact of conversational marketing, they are leaving most of their value at the door and you should question their fees.

If they understand how the PR industry has evolved and how traditional PR has been augmented by social media, social networks, search, digital content creation, video, and the means to listen to and ultimately influence conversation – their value can be immense.

]]> By: michael layne http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-914321 michael layne Sat, 28 Feb 2009 16:29:20 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-914321 Great article Jeremiah, As an owner of a pr agency in Detroit, I find that the public relations business is rapidly changing as traditional media outlets retract and the internet and social marketing expand in importance. thinking smarter, offering more value across numerous communications platforms and communicating directly with consumers will be key. Michael Great article Jeremiah,

As an owner of a pr agency in Detroit, I find that the public relations business is rapidly changing as traditional media outlets retract and the internet and social marketing expand in importance. thinking smarter, offering more value across numerous communications platforms and communicating directly with consumers will be key.

Michael

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-914111 jeremiah_owyang Sat, 28 Feb 2009 12:49:22 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-914111 Peter That makes sense, I agree with much of what you clarified. I will say that PR is a great solution if your objective is awareness, consideration, influence. However, I've yet to see proven numbers that indicate that PR directly drives sales, conversions, and leads each and every time like advertising, webinars, and sweepstakes. With that said, lead generation activities would perform poorly if they don't have activities driving awareness, consideration, and preference. They all work together. Peter

That makes sense, I agree with much of what you clarified.

I will say that PR is a great solution if your objective is awareness, consideration, influence. However, I’ve yet to see proven numbers that indicate that PR directly drives sales, conversions, and leads each and every time like advertising, webinars, and sweepstakes.

With that said, lead generation activities would perform poorly if they don’t have activities driving awareness, consideration, and preference.

They all work together.

]]> By: jeremiah_owyang http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-913068 jeremiah_owyang Sat, 28 Feb 2009 03:08:51 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-913068 Don Touché! Thanks, someone else pointed that out to me, I corrected to 'their'. Listen, I don't make any claims to be a great communicator, I leave it for the real pros. However, I do know my space, so you can take it as you will. Don

Touché!

Thanks, someone else pointed that out to me, I corrected to ‘their’.

Listen, I don’t make any claims to be a great communicator, I leave it for the real pros. However, I do know my space, so you can take it as you will.

]]> By: Peter Himler http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/comment-page-1/#comment-912909 Peter Himler Sat, 28 Feb 2009 01:58:00 +0000 http://www.web-strategist.com/blog/2009/02/27/data-what-happens-to-pr-firms-in-a-recession/#comment-912909 Jeremiah, I can't provide specific data to back up my assertion that PR is a more efficient spend than other marketing disciplines. I can only draw on my professional observations on what fee a BBDO might require to mount a national ad campaign versus what its sister agency Ketchum may need for a comparable PR campaign, i.e., seven or eight-figures versus six figures. I can't say the same for online marketing where the disparity in fee structures from agency to agency is not as severe. So perhaps I should have qualified my statement to say that traditionally PR has been more cost-effective marketing discipline, but in the digital and social media realms, all bets are off. Peter Himler Flatiron Communications LLC www.flatironcomm.com Jeremiah,

I can’t provide specific data to back up my assertion that PR is a more efficient spend than other marketing disciplines. I can only draw on my professional observations on what fee a BBDO might require to mount a national ad campaign versus what its sister agency Ketchum may need for a comparable PR campaign, i.e., seven or eight-figures versus six figures.

I can’t say the same for online marketing where the disparity in fee structures from agency to agency is not as severe. So perhaps I should have qualified my statement to say that traditionally PR has been more cost-effective marketing discipline, but in the digital and social media realms, all bets are off.

Peter Himler
Flatiron Communications LLC
http://www.flatironcomm.com

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