[...] Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess Viktigt. Try it live it. [...]

[...] there is some debate whether traditional marketing firms should even be serving social media strategy to begin with, but [...]

[...] to themselves wear the hat of Social Media & understand the environment. In his recent post, Jeremiah Owyang also pointed that PR firms need to walk the talk of Social Media since they need to represent the [...]

[...] that the most important people in our lives are the ones who will ask the questions.  Writer, Jeremiah Owyang believes companies must use social media and learn to better apply these technologies when [...]

[...] thought this was a great blog post by Jeremiah Owyang about vendors who recommend solutions to clients but often they themselves don’t even use [...]

While I certainly agree that there are agencies out there that do not “walk the talk” as yet, now that her research errors have been fixed (and I’m sure more fixes are yet to come), the picture is not nearly as bleak as the one she painted.

[...] #3: @jowyang writes about the bankruptcy of “social media” PR firms and vendors who fail to practice what they preach http://bit.ly/IcIG7 [...]

[...] yritys myy blogistrategioita, niin on aika huolestuttavaa jos myyvällä yrityksellä ei ole aikaa blogata itse. Kuinka sitouttaa joku toinen yritys aktiivisen blogien hyödyntämiseen, jos omassa yrityksessä [...]

[...] Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess [...]

[...] Writes Forrester Research analyst Jeremiah Owyang, “Currently, I get press releases from social media vendors, and often they don’t have a URL, it’s just the release inside of an email. If it’s something important, I’ll share it on twitter and maybe in my digest. There are some vendors that sell social media products and services that make announcements using press releases, without the use of a corporate blog. Going forward, I’ll be mentioning those vendors that aren’t visibly walking the talk -in an industry as new as ours, it’s important to know if they are learning by doing.” [...]

Once that is completed, I will comment here with the link. Thanks again for the interesting discussion!

I know that as a buyer, I’d be skeptical of a vendor whose employees weren’t at least somewhat engaged in the social channels themselves. That doesn’t mean they need to be on every social network or even be power users, but showing some eating-their-own-dogfood experience would be a requirement in my book.

Bryan | @BryanPerson
LiveWorld

[...] jeremiah_owyang added an interesting post on Walking the Talk: Some Agencies and Vendors Demonstrate Social b…/bHere’s a small excerptThere are some vendors that sell social media products and services that bmake/b announcements using press releases, without the use of a corporate blog. Going forward, I’ll be mentioning those vendors that aren’t visibly walking the talk –in b…/b The message here is: Fire byour/b agency if they are not executing what they are selling for their bown/b business. Cheeers! inspiredworlds February 19th, 2009 5:25 am. i totally agree with that. that’s why its so important for digital, b…/b [...]

Echoing many here on your blog and on Cece’s, I am wondering how one could conceive of — let alone execute — a successful “social media strategy” without having actually ever done it personally. Authenticity matters in this field in ways that become immediately apparent — either you are out there, or you are not.

On a personal note, my team and I over at New Media Strategies have built some of the most interesting and community-serving campaigns and, more importantly, conversations for clients because we are made up of real-deal diggers, Wikipedians, Twitters, bloggers (some Weblog nominees and credentialed political bloggers during the Election, at that), etc.

C-SPAN is one of many great examples of this that I love to plug when I get the chance: http://is.gd/k8tC

Thanks again,
Leslie (@Leslieann44)

PS: WOMMA is slated to host a webinar on 2/25 w/ Molly Flatt, 1000heads that seems to also be addressing this: “When it comes to Social Media, never have so many, talked so much, knowing so little.”