Weekly Digest of the Social Networking Space: Jan 27, 2009

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I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.

I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.

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Web Strategy Summary
More growth shown in Facebook’s worldwide unique visitors, Leverage Software launches upgrade, and more twists on social networking in our culture from crime, religion, and parenting.


Release: Leverage Software upgrades to version 6.5
Leverage has made some improvements with it’s geo social maps, groups, and calendar functions, and has provided some detailed release notes.

Data: Social Networks overtake adult websites
Hitwise has collected data on UK social networking activity, and has found that social networking sites has overtaken one of the greatest triggers of internet innovation, the adult industry.

Data: Adults bulk of social networkers, but still leans young
eMarketer gives data on how “But younger online adults were much more likely than their older counterparts to use social networks, with three-quarters of those ages 18 to 24 using the sites, compared with just 7% of Internet users ages 65 and older”.

Culture: Woman killed for Facebook Status
This bizarre case shows how much social networking has infiltrated our culture. Obviously, this has little to do with social networks as this enraged husband rampages after wife turns her status to single on Facebook, and more about human psychology.

Usage: Facebook unique visitors twice as large as MySpace
More growth in Facebook’s arena as Techcrunch reports that unique worldwide visitors has overtaken MySpace.

Culture: Pope welcomes Facebook –yet cautions
Here’s a sign that social networks are bleeding into many areas of culture, when religion starts to comment on “gifts” such as these online tools.

Parenting: Friends of children’s friends
Linda Furrier poses some questions about parents monitoring the friends of friends (FoaF) within social networks, should advance parenting features be setup in social networks? Last time I checked, there was a minimum age required for some social networks.


If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date.

Hungry For Social Networking Stats? Then you should see my collection of Social Networks Stats for 2008 and 2009. Bookmark them, then share it with others as I continue to update it.