The Obama Generation

Yesterday, Stephanie Agresta brought nine tech and business students from Iowa’s Luther College (blog) to meet me at our Foster City office for some Q&A about the business world they’re about to enter. This day, Jan 20th was the first day Obama has been in office, and he’s already made some significant changes within his first hours in the oval office.

We had an interesting conversation, we talked about creating career websites, starting blogs, and how to represent yourself in a professional way. We discussed how sharing online is likely permanent and you should assume your boss, your mother, and your future wife/husband will read whatever you say online. How they should start preparing for the job market, and some practical tips to use social networks to find jobs.

These juniors and seniors are about to enter the workforce, and they’ll have experienced this in a different way then any previous generation has. What’s so different? they’ll always have been in the workforce and known that:

  • Their President was always their Facebook friend.
  • Their President was always the top Twitter user as far as they can remember.
  • Their President has always addressed them on Saturday mornings on YouTube.
  • They’ll be connected to their friends to discuss topics and join causes in social networks.
  • The “Mall” won’t just be about shopping but also refer to the Washington Mall.
  • Blackberry’s are the new scepter of power, and a status symbol.
  • Soon, they’ll remember how they can voice their opinion on websites like the Whitehouse.gov isn’t just a destination site, but will become a place to have two-way conversations with peers and the administration.

    Not all of these things are always cheery for them, as they graduate the impact of the recession may cause them to compete against others that are far more experienced and may be able to outbid them. They may understand what ‘change’ and ‘hope’ means but may not remember what the country is trying to escape.

    Back to you, what are the other characteristics of this Obama Generation especially as it ties back to the internet?