This slideshare presentation by French consulting firm faberNovel dissects Google’s business model, analyzes strength and weakness in each of the markets they are involved with and brings clarity to how some services are loss leaders and how monetization happens from it’s connected product suite. Do take time to look at the page rank formula.
24 Responses to “Understanding Google’s Strategy”
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About
Jeremiah Owyang
Silicon Valley
The views expressed on this website/weblog are mine alone and do not necessarily reflect the views of my employer, Forrester Research.
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This is an excellent overview. Thanks for sharing.
Posted by Wesley Barrow on December 5th, 2008 at 4:54 am
[...] Understanding Google’s Strategy [...]
Posted by StepFree » Blog Archive » StepFree bookmarks week 49 on December 5th, 2008 at 6:52 am
[...] some ideas and questions i pulled off from this interesting presentation by Fabernovel about Google´s business [...]
Posted by Where is the value of your business model lying? « Internet Xperience by Diego on December 5th, 2008 at 7:27 am
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Posted by Email Marketing Strategy » Blog Archive » Understanding Google’s Strategy on December 5th, 2008 at 10:57 am
[...] Another fellow blogger created an interesting post today on Understanding Google’s StrategyHere’s a short outlineAbout · Contact · Web Strategy Vault · Web Strategy by Jeremiah Owyang | Social Media, Web Marketing. Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers … [...]
Posted by Email Marketing Systems » Blog Archive » Understanding Google’s Strategy on December 5th, 2008 at 11:47 am
Thought-provoking analysis. I’d come at it slightly differently though. I suspect Google’s strategy is 1. When you are the market share leader, grow the market, and 2. Gross Margin doubles for ads served on proprietary destinations. New product development, platform, partnership and acquisition tactics stem from there. So, for example, you index the spoken word to increase searchable content. You follow consumers/impressions to new platforms e.g., mobile to maintain overall ad share. You purchase (e.g., YouTube) and build proprietary products to increase saleable impressions. You buy DoubleClick to increase your saleable ad units and to ensure they are served at higher margins on your proprietary properties. You subvert closed, competitive systems with open standard solutions b/c you want people freely roaming, searching the internet where you have an advertising share advantage.
Posted by Michael Downs on December 5th, 2008 at 12:03 pm
[...] Understanding Google’s Strategy [...]
Posted by Today’s Headlines: December 5, 2008 « SIGNONORAMA on December 5th, 2008 at 5:38 pm
Interesting presentation. Puzzling about it, but I’m very curious to see how the future competition between MS and Google, Facebook and Google, and Yahoo and Google will unfold. All are in for some form of open identity management across sites.And for monetization of user data and mobile.
@Michael Downs It might be your right about proprietary products.It will be interesting to see if Google will maintain or develop an open strategy in sectors in which they are marketleader.
I saw an interesting presentation about LinkedNet in Zambia last wednesday in Rotterdam. LinkedNet is using all kind of Google products to share knowledge in local communities in Zambia. That might give Google a loyal userbase in Africa for the future, just as there Google.org initiatives aimed at Africa.
Posted by Krispijn Beek on December 6th, 2008 at 8:55 am
[...] Fuente: Webstrategist [...]
Posted by Todo lo que siempre quiso saber sobre Google y nunca se atrevió a preguntar. | Comunidad en la Red on December 7th, 2008 at 1:54 am
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Posted by Understanding Google’s Strategy on December 8th, 2008 at 9:42 am
[...] chicche da uno studio realizzato dalla francese faberNovel (anche da scaricare in pdf) e trovato su Web Strategy. No Comments, Comment or [...]
Posted by Tutto quello che avreste sempre voluto sapere su Google… on December 8th, 2008 at 11:51 am
[...] Jeremiah Owyang has posted a slideshare presentation by French consulting company Faber Novel which analyzes strengthes and weaknesses of google in its respective markets and focuses on future strategies of the gigantic internet brand. All about Google View SlideShare presentation or Upload your own. (tags: google strategy) [...]
Posted by Understanding google | dawaidawai.com on December 8th, 2008 at 1:34 pm
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Posted by The Day’s Delicious | Patchchord.com on December 9th, 2008 at 12:02 am
[...] to Jeremiah Owyang and Techcrunch for bringing the report to my attention. Share or saveClose Bookmark and [...]
Posted by Everything you wanted to know about Google | BetaTales on December 9th, 2008 at 3:25 pm
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Posted by Understanding Google’s strategy on December 25th, 2008 at 4:55 am
[.. Entendiendo la estrategia de Google .. ]
Posted by Entendiendo la estrategia de Google on December 25th, 2008 at 5:30 am
I’ve fleshed-out my comments above a bit more in a post entitled “On Strategy And Google”. I think it might help frame the economics around what is often seen as disparate Google initiatives.
http://adverclast.com/publishers/facebook/on-strategy-and-google/
Posted by Michael Downs on January 1st, 2009 at 5:47 pm
Thanks for the interesting post
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Posted by HappyAndyK on January 4th, 2009 at 7:24 am