SnapShot: YouTube’s Top 5 Channels vs Obama, ranked 34

Obama has declared he’ll be using YouTube to provide weekly addresses to the nation and the world, I want to start taking snapshots of the analytics in order to understand the changes that are happening to our world. Each generation has it’s medium, and this one is the web –let’s see how our leadership grasps this.

The following is the most subscribed channels of all time. I use this as a primary measure as if someone subscribes it means they’re asking for updates whenever new content is published, preference. The following is a snapshot of numbers of the most Subscribed (All Time) YouTube Channels.

YouTube’s Top 5 Most Subscribed Channels of all Time:

#1 Fred

This skit act from a very hyperactive spaz who had too many moutain dew and twizzlers publishes ‘burst’ style videos featuring non stop high-pitched clips stringed along designed to keep the attention of pre-teens, teens, and the occasional web strategist. Fred is now the star of the New TV conference. Notice the few amount of videos Fred has produced and high viewership.
Type: Comedian
Videos: 35
Joined: October 01, 2005
Videos Watched: 16,203
Subscribers: 647,697
Channel Views: 19,314,418

#2 Nigahiga

This Hawaiian comedy group does satires, interviews and slapstick style stunts.
Type: Comedian
Videos: 57
Joined: July 20, 2006
Videos Watched: 11,693
Subscribers: 632,891
Channel Views: 17,116,311

#3 Smosh

Two college age guys produce skit comedy.
Type: Comedian
Videos: 60
Joined: November 19, 2005
Videos Watched: 20,161
Subscribers: 597,161
Channel Views: 21,898,415

#4 Universal Music Group

The only ‘mainstream’ media channel to make it to the list, this shows TV clips and shows as a secondary medium to the TV screen. They’ve published a whopping 8k videos, a scattershot strategy, far beyond any of the other top 5.
Type: Director
Videos: 8,905
Joined: August 23, 2006
Subscribers: 499,766
Channel Views: 18,214,102

#5 Jonas Brothers Music

The only mainstream music group to make the top 5, the Jonas Brothers Music publish vids, behind the scenes videos and tour updates.
Type: Musician
Videos: 72
Joined: May 11, 2007
Videos Watched: 1,474
Subscribers: 385,888
Channel Views: 18,845,718

The reason I’m posting these channel numbers is because I’m watching carefully the changes that will happen from Obama’s promise to be a YouTube president. He plans on publishing weekly videos from the white house to provide a human face as well as accepting feedback in a conversational way. Let’s stop and think about mediums used by past Presidents. Franklin D Roosevelt understood the power of the radio (during an economic crises), and was able to reach millions of Americans in ear shot, John F Kennedy harnessed TV, used makeup to keep his cool over his sweaty opponent and beat out and reached millions of American homes to beat out Nixon by 100,000 votes. Now, Obama is using the internet to reach millions around the globe, all at no additional cost of publishing than Fred. Here’s Obama’s stats on his official channel:

#34 Barack Obama’s YouTube Channel

Obama used social media tools for awareness, fundraising and word of mouth marketing. He has committed to doing weekly YouTube videos and publishing on Youtube and to the nation and the world, here’s the first video.
Type: Political
Videos: 1,823
Joined: September 05, 2006
Subscribers: 137,570
Channel Views: 19,705,785

Change Dot Gov
Also, this channel has just been created this past week, and is just getting started…

Type: Political
Videos: 4
Joined: November 05, 2008
Subscribers: 4,550
Channel Views: 29,779

Fred vs Obama
Although Fred has almost the same number of Channel Views (both 19million) as the next president, Fred has 640k subscribers, 4.6 times more than Obama’s 137k subscribers. Of course, Fred’s preteen target audience is more likely to be regular YouTube users with registered accounts, they’ve all opted in for his videos.

I’ll be tracking Obama’s YouTube stats as we move through the next four years, in the meantime, here’s the first of his weekly YouTube video.

Saturday, November 15, 2008 06:00am EST, at the time of this embed, there are only 3,858 views.

  • I’m glad he’s doing it, but it’s not a “conversation” yet. It’s still an election speech.

    Right medium, wrong tone.

  • Disappointing. No news. Heard it all before.

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  • Carlos Abler

    It’s a good start.

    You have to communicate to people where they are. This beats radio in television in its convenience and accessibility.

    I agree that it is not yet a conversation. I think Obama should combine this video medium with what Digg just did in the Digg dialogue with Al Gore. There, people posted questions, people voted on the questions so the most popular rose to the top. Those questions became the ones that Gore had to answer; a truly democratic agenda.

    What we have here is an accessible executive summary. If this were followed up by answering the top 5 questions — or something like that — then we would be a solid step closer in availing ourselves of social media in e-government.

  • Here are the current Lonely Girl 15 stats

    Lonelygirl15 (ranked #50 I believe)
    Style: VLogging
    Joined: May 12, 2006
    Last Sign In: 5 days ago
    Videos Watched: 11,718
    Subscribers: 115,533
    Channel Views: 15,560,650

    Fred is far more popular.

  • Steven Mandzik

    Absolutely awesome that they are doing this. It shows leadership and transparency. They have a lot on their plate to deal with and yet they are taking the time to record youtube videos!

    If you know anything about the current administration or our government as a whole then you know that half of them have never watched a video on youtube. The other half consider it “childs play” and would never consider it a viable tool.

    I think it also shows organization. One just can’t film a message and send it out. There is even one from Valerie Jarret. This is just a well run business. Glad to have that coming into our government (even if they have no power till Jan).

  • Good idea for metrics. Everytime a major event happens these days the news will talk about number of viewers or ratings points for the event but as you said this is the YouTube generation/presidency so this will very much be as important of a statistic. I imagine that the graph will spike at first, flat line, then fluctuate based on world events. Sadly if things are going fine, then most people don’t care to stay involved.

  • It’s interesting to see how Obama leverage social media for his campaign. His charishma and attitude got magnified with the social media tools his campaign managers used. Do read this post that breaks down his entire mktg campaign.

  • This makes me very proud!

    I am truly impressed and take great pride in being an American. It is too bad, President Elect Obama’s hands are tied until January.


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  • I don’t think he quite gets what YouTube’s about yet…

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  • i love htis song so much i love the jonas brothers too nick is so cute and joe

  • Youtube is my super favorite website. I cant spend a day without watching music videos on Youtube.

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