recently blogged on a simialr topic “In the age of social emdia are PR frims still needed. You may find post of interest. In short the firms must evolve.

http://marketinggimbal.typepad.com/marketinggim...

[...] Four Business Opportunities for the Evolved PR Agency – Web Strategy by Jeremiah – Nov ‘08 [...]

It’s really very interesting and I really need that kind of article because recently I worked upon it. So thanks for it.
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Wedding Favor Guide

[...] is a favorite of mine) and Twitter. But part of the inspiration for ChatterBox came from this Jeremiah Owyang post in the fall of last year. While commenting on what PR firms can do to enhance existing functions, [...]

We ran across your site and i found more interesting in “Business”. I really like it! Thank you for the good information. We’ll come back often.

Thanks Again,
Dux Franchise

[...] Four Business Opportunities for the Evolved PR Agency (Web Strategy by Jeremiah) [...]

[...] Another fellow blogger placed an interesting blog post on Four Business Opportunities for the Evolved PR AgencyHere’s a brief overviewWeb Strategy by Jeremiah Owyang | Social Media, Web Marketing. Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers ….. name (required). email ( will not be shown ) (required). website … [...]

[...] jeremiah_owyang added an interesting post on Four Business Opportunities for the Evolved PR AgencyHere’s a small excerptWeb Strategy by Jeremiah Owyang | Social Media, Web Marketing. Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers ….. name (required). email ( will not be shown ) (required). website … [...]

[...] recent posts on the subject; check out a response to this week’s event at the Horn Group called “Is Social Media Killing PR?” By Jeremiah Owyang and a post by Christopher Kenton called “The Bursting Media Bubble: Is [...]

[...] or maybe Cooper isn’t a position to want to understand what Owyang has to say. Owyang wrote his own post about the event. You be the [...]

We are all media.

Media = a transport mechanism for messages. Media can be anyone or anything that carries a message, whether it’s the skin of your butt that carries a tattoo that carries a message, or the front page of the Wall Street Journal. Long before blogs, and long before the arbitrary label “social media” was invented, individuals always served as media. It was called word of mouth. Not too long ago, traditional media had a monopoly on reach of influence, which helped drive and inform word of mouth. Social media has only served to dilute traditional media’s absolute influence.

The role of good PR is to develop ethical strategies and tactics for leveraging all media to deliver messages that are beneficial to the goals and objectives of a client.

If we look back in history at PR industry best practices, good PR has had two primary roles:

1. Package client information into packets of information that carry messages that can be carried over media to reach a desired target audience, who, upon receiving that information, forms perceptions and awareness that lead that target audience to act in such a way that is beneficial to the originator of the message.

2. Build relationships between the originator of the message (the client) and the carrier of the message (the media) grounded in honesty, transparency, and a mutual respect for each others motives and needs. The client wants beneficial message delivery, and the the media wants to propagate truthful and insightful information that benefits their audience.

So will social media kill PR? Never. As long as there are smart PR people capable of leveraging traditional media, social media and future forms of media for the benefit of their clients, there will always be clients willing to pay for this valuable service.

Mark Coker
Founder
Dovetail Public Relations

[...] a number of areas and keep all participants on track.  Susan Etlinger, from the agency-side, Jeremiah Owyang, provided the analyst and blogger perspective, and BoomTown’s Kara Swisher, lent perspective [...]

[...] Owyang has stirred up the debate on what PR agencies need to do in order to survive in the future following the Horn [...]